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DuluxGroup Signs Contract with Complexica for Artificial Intelligence Software to Optimise Sales

28 June 2017

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales and marketing activities, announced today that it has signed a contract with DuluxGroup for the deployment of a next-generation Customer Opportunity Profiler (COP) system, powered by Larry, the Digital Analyst®. DuluxGroup will deploy the software within its trade paints, texture coatings, and protective coatings businesses to reduce the non-selling time of sales staff, personalise customer interactions and conversations, and automate the manual research undertaken by sales staff.

“After an evaluation process and successful proof-of-concept in 2016, we have chosen to partner with Complexica to upgrade the technological capability of our in-field sales force,” said Stephen Mooney, Group Sales Capability Manager for DuluxGroup. “The next-generation Customer Opportunity Profiler provided by Complexica will serve as a key tool for sales staff to optimise their daily activities, personalise conversations and interactions with customers, and analyse data to generate actionable insights.”

DuluxGroup is a leading marketer and manufacturer of some of  Australia’s most recognised and leading brands, across paints, coatings, sealants, adhesives, garden care and other home improvement product categories. With origins dating back to 1918,  the company is committed to helping consumers to imagine and create better places and spaces in which to live and work. DuluxGroup generates annual revenues in excess of $1.7 billion and employs approximately 4,000 people across Australia, New Zealand, Papua New Guinea, South East Asia, China and the United Kingdom. For more information about DuluxGroup, please visit: www.duluxgroup.com.au

“Complexica greatly values the working relationship it has developed with DuluxGroup during the past few years, and we are looking forward to deploying our software applications into their business,” said Matthew Michalewicz, CEO of Complexica. “Larry, the Digital Analyst will provide DuluxGroup with enhanced precision in the areas of customer segmentation, personalisation, and automated analytics, with a focus on improving sales effectiveness and engagement with customers.”

It’s a well-recognized problem that most sales teams lack the time and analytical skills to carry out extensive customer research and analysis, often leading to the under- and over-servicing of accounts, lost opportunities, and poor allocation of resources and time. As a result, sales effectiveness suffers. Complexica's software applications can solve these common problems by analysing customer activity in a holistic and continuous manner, thereby providing sales staff with automated recommendations on which customers and prospects to visit, along with personalised messages and visit checklists for each meeting.

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