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Haircare Australia Selects Complexica for AI-driven Sales Force Automation and CRM

18 April 2017

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales and marketing activities, announced today that it has signed a contract with Haircare Australia for the deployment of a number of its software applications for optimising sales force activities and managing customer relationships and interactions. Complexica will provide Haircare Australia staff with advanced capabilities for quoting, order processing, CRM, and guided-selling, through the deployment of its “Touchless” CRM system, Customer Opportunity Profiler (COP) and Order Management System (OMS), which are collectively powered by Complexica’s proprietary Artificial Intelligence engine, Larry, the Digital Analyst®


“After evaluating a number of software systems available in the marketplace, we have ultimately selected Complexica as our vendor of choice for sales force automation and CRM,” said Nick Carr, CEO of Haircare Australia. “Given the large SKU range we carry and very long tail of customers we serve, Complexica’s applications are best suited to deal with this inherent complexity without burdening our staff with endless data entry. We look forward to deploying Complexica’s software applications to help our staff focus on what they do best – providing maximum value and service to our customers.”

Headquartered in Australia but with global operations, Haircare Australia is a distributor of professional hair care products, salon supplies, and hairdressing equipment. The company services more than 10,000 customers with a product range of almost 20,000 SKUs. For more information about Haircare Australia, please visit: www.haircareaust.com

“We are proud to add Haircare Australia as a customer, and look forward to driving a variety of business benefits in their operation through the deployment of our AI-powered applications for sales force automation and optimisation,” said Matthew Michalewicz, CEO of Complexica. “Our proprietary computational engine – Larry, the Digital Analyst® – will provide Haircare Australia with advanced capabilities for customer segmentation, profiling, and personalisation within an automated and “touchless” CRM environment, thereby leading to improved sales & marketing effectiveness and better engagement with customers.”

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