Complexica provides enterprise software applications that harness the power of Artificial Intelligence and big data to improve the effectiveness of sales & marketing activities, particularly in the areas of sales force automation, CRM and customer analytics, quoting and order processing, through to online recommendation engines, promotional planning and pricing optimisation. Our software applications are cloud-based and powered by our proprietary computational engine Larry, the Digital Analyst®, which is based on a variety of smart and adaptive algorithms:The objective of our software is to provide automated “answers” and “insights” to the people who need them – from executives and divisional managers, right down to sales reps in the field – at the exact moment they need them. In particular, our software applications can automatically answer the following questions for your business:
- Where are the highest-value sales opportunities in each territory or region? (both customers and prospects)
- Which customers and prospects should we visit or call this day/week/month? (based on possible churn, cross-selling and up-selling opportunities, and other aspects)
- How can we personalise each customer conversation?
- What is the "next best action" or "next best offer" for each customer?
- What value-adding insights can we provide our customers to "change the conversation"?
- How can we maximise the revenue and margin of each quote, order, or online transaction?
- How can we help our sales team sell more, at a higher margin, through guided selling recommendations?
- How can we optimise our sales structure? marketing investments?
- What products and categories should we promote? when? where? at what price?
By automating the data collection and analysis required to answer such questions, Larry, the Digital Analyst® can provide your organisation with real-time answers, insights, and recommendations. To learn more about our AI-based software applications for optimising sales & marketing activities, please contact us.