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Promotional Effectiveness

Software

Promotional Campaign Manager (PCM)

Complexica's Promotional Campaign Manager (PCM) can help your organisation plan and analyse promotional campaigns, as well as predict and optimise their effectiveness. Powered by Larry, the Digital Analyst®, our Promotional Campaign Manager (PCM) uses a variety of internal and external data to provide practical decision support for promotional activities.

Based on sophisticated models that consider promotional lift, sensitivity and elasticity across segments, drivers of category buying, and competitor activity, our robust and easy-to-use Promotional Campaign Manager (PCM) can help your company:

  • Replace home-grown spreadsheets with a cloud-based system that provides multi-user access to the slotting board, forward plans, and reports
  • Provide predictive capabilities to forecast and measure the value of plans based on volume, revenue, and margin predictions
  • Provide optimisation capabilities to produce optimised promotional plans based on a variety of constraints and objectives (for example maximising margin in one territory while not decreasing revenue in others)
  • Automate data loading, handling, and manipulation 

To explore how our Promotional Campaign Manager (PCM) can improve your promotional planning process and optimise the return on promotional activities, please contact us

Click here to read how Liquor Marketing Group is increasing the quality, timeliness, and effectiveness of its promotional campaigns, as well as the financial outcomes achieved by more than 1,400 retail stores.

Contact

To schedule a software demo or learn more about our productsplease contact us:

Contact Us

 

"Larry will be our digital expert that will enable our sales team and add that technological advantage that our competitors don't have."

Kerry Smith
CEO, PFD Foods
$1.6 billion in revenue
PFD Food Services

"Working with Complexica has been an absolute dream. With other projects we've completed with them, we're always very, very happy with the benefits."

Kerry Smith
CEO, PFD Foods
$1.6 billion in revenue
PFD Food Services

"Project Larry is all about looking at the particular product categories, running that across the customer categories, to optimise the share of basket and the pricing outcome for the customer. We're all very excited about what Larry will deliver."

Kerry Smith
CEO, PFD Foods
$1.6 billion in revenue
PFD Food Services

"Instead of hiring hundreds of data scientists to churn through endless sets of data to provide PFD with customer-specific insights and personalised recommendations, Larry, the Digital Analyst® will serve up the answers we need, when we need them, on a fully automated basis without the time and manual processes typically associated with complex analytical tasks.”

Richard Cohen
CIO, PFD Foods
$1.6 billion in revenue
PFD Food Services

"70% - 80% of what we do is about promotional activity, promotional pricing -- essentially what we take to the marketplace. This is one of the most comprehensive, most complex, one of the most difficult aspect of our business to get right. Once we've completed Project Automate with Complexica, we will be best in class - there will not be anybody in the market that can perform this task more effectively or more efficiently than we can."

Doug Misener
CEO, Liquor Marketing Group
1,400+ retail stores
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"The key thing that makes such a difference in working with Complexica is their focus on delivering the business benefits and outcomes of the project."

Doug Misener
CEO, Liquor Marketing Group
1,400+ retail stores
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"There is no other company we work with that we have the same level of trust as with Complexica."

Doug Misener
CEO, Liquor Marketing Group
1,400+ retail stores
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"Australia needs smart technology and people, and it has been a great experience for me to observe Complexica co-founders Zbigniew and Matt Michalewicz assemble great teams of people using their mathematical, logic, programming, and business skills to create world beating products. They are leaders in taking our bright graduates and forging them into the businesses of the future."

Lewis Owens
Chairman of the Board, SA Water
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"Having known the team behind Complexica for some years ago now, I am struck by their ability to make the complex simple - to use data and all its possibilities for useful purpose. They bring real intelligence to AI and have an commercial approach to its application."

Andrew McEnvoy
Managing Director, Fairfax Media - Digital
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"I have worked with the team at Complexica for a number of years and have found them professional, innovative and have appreciated their partnership approach to delivering solutions to complex problems."

Kelvin McGrath
CIO, Asciano
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“The goal of Project Automate is to increase the quality, timeliness, and effectiveness of our promotional campaigns, as well as the financial outcomes achieved by our retail stores. We see the project as a key stepping stone to becoming best in class when it comes to promotional effectiveness at a retail level."

Gavin Saunders
CFO, Liquor Marketing Group
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“Working with Complexica to deliver Project Automate has been a true partnership from the initial stages of analysis of LMG’s existing processes and data handling, through scoping and development phase and onto delivery and process change adoption. The Complexica team have delivered considerable value at each stage and will continue to be a valued partner to LMG."

Gavin Saunders
CFO, Liquor Marketing Group
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“Complexica’s Order Management System and Larry, the Digital Analyst will provide more than 300 Bunzl account managers with real-time analytics and insights, to empower decision making and enhanced support. This will create more time for our teams to enable them to see more customers each day and provide the Bunzl personalised experience.”

Kim Hethering ton
CEO, Bunzl Australasia

"The team behind Complexica seems to routinely develop software solutions that are at the cutting edge of science and technology, always focussed on the opportunities to deliver a decisive competitive edge to business. It has always been a great experience collaborating with Matthew, Zbigniew and co."

Mike Lomman
GM Demand Chain, Roy Hill Iron Ore
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"The innovations that the Complexica team are capable of continue to amaze me. They look at problems from the client side and use a unique approach to collaborating with and deeply understanding their customers challenges. This uniquely differentiates what they bring to market and how they deliver value to customers."

John Ansley
CIO, Toll Group
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"Rather than building out an internal analytics team to investigate and analyse countless data sets, we have partnered with Complexica to provide our sales reps with the answers they need, when they need them, on a fully automated basis. We are excited about the benefits that Larry, the Digital Analyst will deliver to our business.”

Peter Caughey
CEO, Coventry Group
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“Complexica’s Order Management System and Larry, the Digital Analyst will provide more than 300 Bunzl account managers with real-time analytics and insights, to empower decision making and enhanced support. This will create more time for our teams to enable them to see more customers each day and provide the Bunzl personalised experience.”

Kim Hetherington
CEO, Bunzl Australasia

"As an innovator in the packaging industry, the Detmold Group is always seeking new ways to deliver maximum value and service to our growing base of customers. Given the rise of Artificial Intelligence and big data analytics in recent years, we are keen to explore what’s possible in this exciting new field using the cloud-based software applications developed by Complexica."

Alf Ianniello
CEO, Detmold Group

Some of our Customers

  Boehringer Ingelheim Liquor Marketing Group PFD Food Services Coventry Group Pfizer