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11 May 2023


AI-driven Trade Spend Optimisation, Supply & Demand Planning and Field Sales Optimisation

Learn how AI-driven technology in a post-covid world can help your company thrive through goal-based automated scenario planning, enhanced price and margin realisation, improved field sales force productivity and optimised inventory working capital. 

It’s no secret that in the past few years, technology has been instrumental in changing the way we do business and shaping “the new normal”. 

But how can technology help your company thrive and make better decisions that reduce costs and sustain profitability in the post-covid world?

Complexica, 2018 AiiA Innovator of the Year and 2019 ABA Software Innovator invites you to a fine dining experience and educational presentation. Enjoy spectacular views of the city skyline from the 55th floor of Melbourne's Rialto building while listening to an educational presentation led by Matt Michalewicz, CEO of Complexica, speaker, author, innovator and 25-year veteran in the field of applied AI and digital transformation.

The presentation will provide examples of commercial applications of Artificial Intelligence: you will learn how Australian companies, including Metcash, PFD Foods, Asahi, Pfizer, Dulux, and Pernod Ricard are using AI to:

  • Digitalise bottom-up builder & scenario planner spreadsheets to accelerate P&L modelling 
  • Produce optimised promotional plans with advanced price elasticity and cannibalisation modelling capabilities
  • Simulate the effect of changes in resource allocation and readily adapt to changes in downstream demand or upstream supply
  • Close the gap in forecasting accuracy and find the optimal inventory level to meet service levels whilst minimising working capital exposure
  • Predict the Next Best Actions for the field sales teams to unlock revenue and increased share of wallet

  • Drive tighter integration in sales, marketing, S&OP and supply chain processes

WHEN: Thursday, 11 May 12:15-14:00 

WHERE: Vue de Monde, Rialto Towers, 525 Collins St, Melbourne

COST: Free (Registration by Invitation only). 


Matt Michalewicz has more than 25 years of experience in starting and running high-growth tech companies, especially in the areas of machine learning, predictive analytics, and decision optimisation. He is currently the CEO of Complexica, a provider of award-winning Artificial Intelligence software for optimising sales & marketing activities, and a director of several ASX-listed companies, including Prophecy International (ASX: PRO), ComOps (ASX: COM), and LBT Innovations (ASX: LBT). He is also the author of several books, including The Rise of Artificial Intelligence: Real-World Applications for Revenu and Margin GrowthLife in Half a SecondWinning CredibilityPuzzle-Based Learning, and Adaptive Business Intelligence.  For more information, please visit: http://www.michalewicz.com.au/biography

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