Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales & marketing activities, announced today that Matthew Michalewicz will be a keynote speaker at CEB's International Executive Forum for Chief Sales Officers in Sydney and Melbourne this year. His keynotes will focus on how Artificial Intelligence is being used within the sales function to improve the effectiveness, efficiency, and yield of sales & marketing initiatives, and what the future has in store for us.
"We've delighted to have Matthew Michalewicz share his insights and views on how Artificial Intelligence and big data is impacting the sales & marketing operation within large organisations," said Heidi Badgery, Director of International Executive Forums at CEB. "At this session, CEB will be sharing research-based insights to identify where and how sales and marketing teams can align to deliver the greatest revenue impact, and on the future of the sales & marketing, in particular the very real impact of automation and artificial intelligence on day-to-day operations."
Founded in 1990, CEB International Executive Forums provides a comprehensive business briefing service and network for sharing ideas and experiences exclusively for the local leaders of global companies. The International Executive Forums have more than 700 members across more than 480 multinational organisations operating in Australia, comprised of four peer groups:
- the International CEO Forum
- the International CFO Forum
- the International HRD Forum
- the International CSO Forum
The most recent Forum for multinational executives is the Chief Sales Officer Forum, launched in November 2016. As a member based forum, Chief Sales Officers are invited to bring their Chief Marketing Officers for a working session designed to support engagement between the sales and marketing functions to accelerate their commercial operation.
For more information on the event, please visit: www.cebglobal.com/global-locations/ceb-australia.html