DuluxGroup has become the latest brand to sign on with artificial intelligence sales optimisation vendor, Complexica, in a bid to automate processes for sales staff and provide a more personalised customer experience.
The deployment of Complexica's Customer Opportunity Profiler (COP) system for the brand's trade paints, texture coatings, and protective coatings businesses, is about reducing non-selling time of sales staff, personalise customer interactions and conversations, and automate the manual research undertaken by sales staff. According to DuluxGroup, customer research and analysis across the brand's offerings was a well-recognised problem meant most sales teams lacked the time and analytical skills to execute, often leading to the under- or over-servicing of accounts, lost opportunities, and poor allocation of resources and time.
“After an evaluation process and successful proof-of-concept in 2016, we have chosen to partner with Complexica to upgrade the technological capability of our in-field sales force,” DuluxGroup's group sales capability manager, Stephen Mooney, said. “The next-generation Customer Opportunity Profiler provided by Complexica will serve as a key tool for sales staff to optimise their daily activities, personalise conversations and interactions with customers, and analyse data to generate actionable insights.”