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Former Liquor Marketing Group CEO Joins Complexica

9 January 2017

AI software provider Complexica has announced that it has appointed former Liquor Marketing Group chief Doug Misener as a corporate strategy adviser. Misener will be responsible for advising the company on product development and go-to-market strategy in the fast-moving consumer goods (FMCG) sector. Before joining Complexica, Misener was the CEO of Liquor Marketing Group from 2005 and 2016. Prior to that, Misener spent almost 15 years with Lion Nathan in a variety of roles, initially in Pepsi Cola Australia (Lion-owned), and subsequently in the domestic beer business where he led the entire sales function in Australia.

“Doug and I share many of the same business values, particularly around building a customer-centric business where customer service and experience comes first,” Michalewicz said. “It will be a great pleasure working together to build upon Complexica’s successes to date, growing our footprint domestically and expanding into overseas markets.”

Misener said he was thrilled to be joining a business of Complexica’s calibre, particularly at such an important time in its evolution. “It isn’t often you get the chance to join a company where your belief in the product offering, the organisational capability, and [its] commitment to deliver on behalf of their customers, is so high,” he said.

To read the full article in B&T Magazine, please click here: www.bandt.com.au/marketing/former-liquor-marketing-group-ceo-joins-complexica

Topics: Artificial Intelligence, Larry the Digital Analyst, big data, Matt Michalewicz, Liquor Marketing Group, Lion

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