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Liquor Industry Veteran Joins Complexica

9 January 2017

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales & marketing activities, announced today that Doug Misener has joined the company as Corporate Strategy Advisor. An innovative and strategic thinker with more than 30 years experience in the liquor industry, Doug will advise the company on product development and go-to-market strategy in the fast-moving-consumer-goods (FMCG) sector.

Before joining Complexica, Doug was the CEO of Liquor Marketing Group, which is one of Australia’s leading alcohol marketing groups with more than 1,400 retail outlets that turnover in excess of $1 billion annually. During his tenure at LMG from 2005 – 2016, Doug transformed the business by divesting its wholesaling division, overhauling its systems & processes, and achieving a debt-free position. His initiatives led to improved relationships with key suppliers, more effective marketing programs, and greater service levels to the retail outlets. 

“I am thrilled to be joining a business the calibre of Complexica, particularly at such an important time in its evolution,” said Doug Misener. “It isn’t often you get the chance to join a company where your belief in the product offering, the organisational capability, and their commitment to deliver on behalf of their customers, is so high. I speak from first-hand experience as a former key customer of Complexica, on what was a very successful major transformation project. That experience opened my eyes to impact that Complexica’s AI applications can have on a business. I look forward to assisting Complexica’s growth ambitions in the FMCG sector.”

Prior to LMG, Doug spent almost 15 years with Lion Nathan in a variety of roles, initially in Pepsi Cola Australia (Lion owned), and subsequently in the domestic beer business where Doug led the entire Australian National Sales function. He finished his tenure with Lion as Managing Director of Lion International with direct responsibility for markets in the USA, Canada, the UK, Italy and Japan.

“It’s an honour for me to welcome Doug Misener to Complexica as our Corporate Strategy Advisor,” said Matt Michalewicz, Managing Director of Complexica. “Doug and I share many of the same business values, particularly around building a customer-centric business where customer service and experience comes first. It will be a great pleasure working together to build upon Complexica’s successes to date, growing our footprint domestically and expanding into overseas markets.”

Topics: Artificial Intelligence, Larry the Digital Analyst, big data, Liquor Marketing Group


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