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Bunzl Goes Live With Complexica's AI-driven CRM, Powered by Larry, the Digital Analyst®

16 November 2020

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that Bunzl has gone live with Complexica's CRM for in-field sales reps and account managers. Bunzl's deployment of Complexica's CRM augments earlier deployments of Complexica’s Order Management System (OMS) and Customer Opportunity Profiler (COP), all powered by Artificial Intelligence to provide sales reps with advanced capabilities for intelligent quoting, order processing, and guided selling.

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DuluxGroup ups the Ante on Digital Play with AI-powered Digital Analyst

19 March 2018

Paints, garden care and home improvement manufacturer, DuluxGroup, is upping its investment into machine learning and algorithmic-based virtual assistance technology and signed an expanded partnership with Complexica.

Nine months after announcing its initial investment into the Complexica Customer Opportunity Profiler (COP) system for its trade paints, texture coatings and protective coatings business, the company will now extend usage to its group digital capability team. 

Specifically, the plan is to integrate COP, which is based on Complexica’s AI-powered digital analyst and sales assistance tool, Larry, with the Adobe Campaign Platform to drive more personalised campaigns. DuluxGroup’s brands include Dulux, Yates, Selleys and Cabot’s.  

“Complexica’s software will enable DuluxGroup to reduce the amount of time required to generate usable insights, increase our campaign automation capability, personalise our communications based on core metrics, and close the loop on sales results to optimise ongoing digital marketing capability,” DuluxGroup group head of CRM, James Jones, said.

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DuluxGroup Signs Contract with Complexica for Artificial Intelligence Software to Optimise Sales

28 June 2017

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales and marketing activities, announced today that it has signed a contract with DuluxGroup for the deployment of a next-generation Customer Opportunity Profiler (COP) system, powered by Larry, the Digital Analyst®. DuluxGroup will deploy the software within its trade paints, texture coatings, and protective coatings businesses to reduce the non-selling time of sales staff, personalise customer interactions and conversations, and automate the manual research undertaken by sales staff.

“After an evaluation process and successful proof-of-concept in 2016, we have chosen to partner with Complexica to upgrade the technological capability of our in-field sales force,” said Stephen Mooney, Group Sales Capability Manager for DuluxGroup. “The next-generation Customer Opportunity Profiler provided by Complexica will serve as a key tool for sales staff to optimise their daily activities, personalise conversations and interactions with customers, and analyse data to generate actionable insights.”

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Detmold Group Innovates with Complexica in the Areas of Artificial Intelligence and Big Data

16 February 2017

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales & marketing activities, announced today that it has signed a contract with Detmold Group to explore the application of Complexica’s AI-based computational engine – Larry, the Digital Analyst® – to various sales & marketing functions within Detmold Group.

The Detmold Group is a leading manufacturer of paper and board based packaging products for a diverse range of customers. The company was founded in 1948 in Adelaide, South Australia by Mr Colin Detmold and after over 65 years of growth and expansion, is still owned and managed by the Detmold family. The Detmold Group employs around 2500 people worldwide in offices and factories strategically located to support customer operations and future growth.

“As an innovator in the packaging industry, the Detmold Group is always seeking new ways to deliver maximum value and service to our growing base of customers,” said Alf Ianniello, CEO of Detmold Group. “Given the rise of Artificial Intelligence and big data analytics in recent years, we are keen to explore what’s possible in this exciting new field using the cloud-based software applications developed by Complexica.”

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In Case You Missed It: The A.I. Wave is Already Here

14 September 2016

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Incentivise Partners with Complexica to Provide Benchmark Customer Behaviour Analysis

14 April 2016

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales & marketing activities, announced today that it has signed a partnership with Melbourne-based Incentivise. 

Data segmentation is at the top of many marketers’ wish lists but seldom do many of Australia’s leading organisations apply best practice. This can result in ill-devised campaigns, which can be costly and ineffective. Incentivise, one of Australia’s most innovative engagement agencies, has drawn a strategic alliance with Complexica who is at the forefront of Artificial Intelligence and its application with data management and sales acquisition.

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