Liquor giant Treasury Wine Estates has signed a contract with the artificial intelligence software Complexica Pty Ltd for the deployment of its What-if Simulator & Optimiser, powered by Larry, the Digital Analyst.
The software company said in a statement the new technology will allow Treasury Wine Estates to answer complex “what-if” questions related to sales territory mapping, resource distribution, logistical journey plans, call frequency and service level agreements, as well as optimise for various KPIs and objectives.
