Every organisation has "data" and every organisation is trying to make effective decisions based on that data. The problem, however, is that data must be transformed into "answers" and "insights" before it can be used to support decisions. This transformation requires people, tools, and time, and is therefore an expensive and time consuming process. The result is that decisions take longer, and are usually of a lower quality.
If your organisation is spending an inordinate amount of time on analytical tasks – especially on mundane "prep" tasks, such as finding the right data, then cleaning, formatting, loading, and interpretation – then you’re not alone. Although research by McKinsey and MIT shows that companies that effectively use analytics in their operation outperform their peers by 5% in productivity and 6% in profitability, the benefits of most analytical projects still remain elusive. The reason lies in the significant time, labour, and expertise required to extract value from complex data sets, which is beyond the capability of most organisations.
Complexica's sales force automation software can help your organisation strip out the time and cost associated with the analytical process by automating a variety of complex tasks and workflows. With Complexica, you'll be able to capture the benefits of advanced analytics without the typical investment in people, tools, and time. More importantly, you'll be able to make better and faster decisions in the most complex of environments.