Research shows that customer engagement can be increased by personalising your interactions, messages, and offers. Such personalisation is best achieved through customer profiling and segmentation, especially down to a very granular level. Large customer segments can sub-divided into smaller groups of customers and prospects that are similar to one another, allowing sales teams and marketing campaigns to focus on a specific customer type. The result is that each customer receives relevant messages, content, and offers, thereby improving customer engagement and the return on sales and marketing investments.
Most companies however, run into a myriad of analytical challenges when attempting to profile and segment their customers. Although their data can represent the entire history of customer interactions, it usually needs to be augmented with external data sources to create “enriched” profiles for each customer. These profiles then need to be used for complex segmentation analysis to identify specific customer types, before generating a personalised "next best conversation" or "next best action" for each individual customer.These challenges are ideally suited for Complexica's Customer Opportunity Profiler (COP). By extracting data from your internal systems and overlaying it with external sources, our Customer Opportunity Profiler (COP) can help your company generate personalised messages and offers for customers and prospects, which can be delivered through any channel. Powered by Larry, the Digital Analyst® working behind the scenes 24/7, your company will be able to foster greater engagement with customers, improve the yield on sales & marketing initiatives, and move the needle on critical revenue and margin KPIs.