By applying decades of research in automated data mining, analytics, and expert systems, Complexica has developed Larry, the Digital Analyst® – a cloud-based application that incorporates the latest advances from the field of Artificial Intelligence called Cognitive Analytics, and which is deployed through our Decision Cloud® software platform. In general terms, Cognitive Analytics refers to sophisticated algorithms that can manage and analyse big data sets to help organisations make better, faster decisions. Each day, enterprises collect or aggregate vast amounts of data from very diverse sources and want to analyse these data sets to gain specific insights – for example, to understand how different customer segments respond to different product and service offers, how customer preferences change over time, how customer loyalty is generated and maintained, how promotional campaigns impact volume, margin, and product cannibalisation, and so on. The accuracy of such insights can provide a competitive edge.
Based on Cognitive Analytics, the primary task of Larry, the Digital Analyst® is to manage the interaction with internal data warehouses and external data sets, and to automate the associated data loading, handling, and analytical processes that lead to optimal decisions. Larry consists of a collection of machine-learning algorithms (e.g. Bayes nets, artificial neural networks, rough sets, classifier systems, support-vector machines, decision trees, genetic algorithms) that are used for various data mining problems and advanced analytics.
Larry, the Digital Analyst® is deployed through our Decision Cloud® software platform, which address a variety of problem domains, such as:
- Promotional planning, pricing & ranging
- Sales territory mapping, resource distribution & customer segmentation
- Call planning & sales effectiveness
- Pricing & margin
- Cross-selling, up-selling & churn
- Personalisation & Next Best Conversation™
- CRM automation
Because most companies maintain large data warehouses on what their customers bought and when, it’s possible to apply Larry to these problem domains to automate the data analysis process and generate actionable recommendations and optimised decisions that create value.
Download the company factsheet
Learn more about how Larry, the Digital Analyst® was named the 2018 Australian Innovation of the Year
Read why Larry, the Digital Analyst® was recognised as the 2019 Software Innovation of the Year by the Australian Business Awards
Find out why Larry, the Digital Analyst® was named the 2020 Business Innovation and Digital Transformation of the Year
Learn why Complexica's Chief Scientist - Dr. Zbigniew Michalewicz - was named recipient of the prestigious 2019 IEEE Pioneer Award for Evolutionary Computation research
Complexica Chief Scientist named winner of 2018 Science Excellence Awards