Complexica provides AI-based software applications for optimising sales & marketing activities, ranging from promotions, pricing, and product mix, through to sales force structures, marketing investments, sales rep activities, and individual transactions:
- Promotional Campaign Manager (PCM)
- What-if Simulator
- Customer Opportunity Profiler (COP)
- Order Management System (OMS)
Our software applications are cloud-based and powered by our proprietary computational engine – Larry, the Digital Analyst® – which is based on a variety of smart and adaptive algorithms.
Our focus is to provide automated “answers” and “insights” to the people who need them – from executives and divisional managers, right down to sales reps in the field – at the exact moment they need them. In particular, we are focused on automating and optimising the answers to the following questions:
- What product and product categories should we promote? when? where? at what price?
- How can we optimise our sales structure? marketing investments?
- What customers and prospects should we be calling on? with what message?
- What is the "next best conversation" or "next best offer" for each individual customer?
- What value-adding insights can we provide our customers?
- How can we maximise the revenue and margin of each transaction?
- How can we help our sales team sell more at a higher margin through guided selling?
Such questions are not trivial to answer, and require skilled people (analysts, data scientists, domain experts) to collect and analyse data – a process that’s expensive in both time and labour. Our software applications can automate the complex analytical tasks and workflows required to answer such questions, enabling your sales & marketing teams to optimise their resources and decisions.
To learn more about our enterprise software applications for optimising sales & marketing activities, please contact us