Complexica specialises in Artificial Intelligence software and data science services that can help your organisation:
- Sell more products and services
- Improve/protect margins
- Increase customer engagement
- Make better and faster decisions in complex environments
The problem most companies encounter when trying to accomplish these objectives is the daunting amount of data analysis that’s required. For example, if you want to sell more products and services to your customers – at a higher margin – you must first determine:
- What customers (or segments) to target?
- With what product mix or bundle?
- At what price?
- And when?
Such questions are not trivial to answer, and require skilled people (analysts, data scientists, domain experts, etc.) to collect data and then analyse it using computational tools – a process that’s expensive in both time and labour. By the time it’s done, the opportunity may have already expired.
Our flagship product – Larry, the Digital Analyst® – can solve this expensive headache for your organisation by automating a variety of complex analytical tasks and workflows. He can provide automated “answers” and “insights” to the people who need them – from executives and divisional managers, right down to sales reps in the field – at the exact moment they need them. Larry, the Digital Analyst® and our data science services are particularly well suited for the following problem domains:
- Promotional effectiveness
- Dynamic pricing and yield management
- Cross-selling, up-selling, and real-time recommendations
- Sales effectiveness
- Customer profiling and segmentation
- Automated customer research, analysis, and insights
- Complex what-if analysis
- Intelligent automation