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Complexica news and blog



Haircare Australia Selects Complexica for AI-driven Sales Force Automation and CRM

11 April 2017

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales and marketing activities, announced today that it has signed a contract with Haircare Australia for the deployment of a number of its software applications for optimising sales force activities and managing customer relationships and interactions. Complexica will provide Haircare Australia staff with advanced capabilities for quoting, order processing, CRM, and guided-selling, through the deployment of its “Touchless” CRM system, Customer Opportunity Profiler (COP) and Order Management System (OMS), which are collectively powered by Complexica’s proprietary AI engine, Larry, the Digital Analyst®.

“After evaluating a number of software systems available in the marketplace, we have ultimately selected Complexica as our vendor of choice for sales force automation and CRM,” said Nick Carr, CEO of Haircare Australia. “Given the large SKU range we carry and very long tail of customers we serve, Complexica’s applications are best suited to deal with this inherent complexity without burdening our staff with endless data entry. We look forward to deploying Complexica’s software applications to help our staff focus on what they do best – providing maximum value and service to our customers.”

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AI Software Vendor Complexica Appoints Mike Costa to Key Customer Role

7 April 2017

Artificial Intelligence software vendor Complexica has hired Mike Costa as Director of Customer Engagement. Costa has more than 20 years of IT experience in project and program management, operational management and customer service excellence, across a range of industry sectors including retail, defence, utilities, telecommunications, manufacturing and oil and gas. Prior to joining Complexica, Mike held senior account management roles at Interactive, IBM, Schneider Electric, and RACV in Victoria.

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Artificial Intelligence Enabling Sales Effectiveness

6 April 2017

While many in sales fumble around with automated blasting and spamming, some of the best minds in the world are quietly revolutionizing sales forever. Make no mistake, all professions are facing the great disruption of the machine age as the bots steadily take over the trickiest of surgeries and medical procedures, legal research and precedent analysis, driving in the most hazardous of roads and mines, navigating and piloting the airways, automating banking and accounting, making the most complex decisions for marketing and advertising within markets. Relationships alone cannot save your sales career. You'll need technology if you are to achieve the level of efficiency and effective needed to thrive.

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How AI Today Can Help You Sell... And How It Can't

30 March 2017

Complexica's CEO, Matthew Michalewicz, speaks with Noah from the Enterprise Sales Podcast on what Artificial Intelligence can do today, and where the limitations are, particularly around the sales function. To listen to the full podcast, please visit: https://soundcloud.com/user-678808760/matthew-michalewicz-how-ai-today-can-help-you-sell-and-how-it-cant

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Complexica CEO to Keynote on Artificial Intelligence and Sales Force Automation at CRN's Pipeline Conference

20 March 2017

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales & marketing activities, announced today that Matthew Michalewicz will be a keynote speaker at CRN's Pipeline conference in Melbourne on March 23rd and Sydney on April 7th. His keynote will focus on how Artificial Intellingence and big data are being used in the area of sales force automation, particuarly to improve pricing, margins, and sales efficiency and effectiveness.

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Software Robots Can Save Your Sales Career and Drive Revenue

8 March 2017

Servicing a "long tail" of customers with a large SKU range represents a huge challenge for sales reps in terms of investing time in the right areas. Imagine you're a sales rep working in the wine industry. You have hundreds of licensed premises in your territory and knowing who is best to call on and what to talk about, beyond your specials this month, is a massively difficult thing to figure out. In Australia, the average restaurant or licensed premise has 30 different alcohol sales reps calling every month, let alone all the other suppliers competing for their 'share of wallet'. Hundreds of sales people banging away at them... no wonder it is so difficult to get cut-though as a sale person!

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Detmold Group Innovates with Complexica in the Areas of Artificial Intelligence and Big Data

16 February 2017

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales & marketing activities, announced today that it has signed a contract with Detmold Group to explore the application of Complexica’s AI-based computational engine – Larry, the Digital Analyst® – to various sales & marketing functions within Detmold Group.

The Detmold Group is a leading manufacturer of paper and board based packaging products for a diverse range of customers. The company was founded in 1948 in Adelaide, South Australia by Mr Colin Detmold and after over 65 years of growth and expansion, is still owned and managed by the Detmold family. The Detmold Group employs around 2500 people worldwide in offices and factories strategically located to support customer operations and future growth.

“As an innovator in the packaging industry, the Detmold Group is always seeking new ways to deliver maximum value and service to our growing base of customers,” said Alf Ianniello, CEO of Detmold Group. “Given the rise of Artificial Intelligence and big data analytics in recent years, we are keen to explore what’s possible in this exciting new field using the cloud-based software applications developed by Complexica.”

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Complexica CEO to Keynote at CEB’s International Executive Forum for Chief Sales Officers

14 February 2017

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales & marketing activities, announced today that Matthew Michalewicz will be a keynote speaker at CEB's International Executive Forum for Chief Sales Officers in Sydney and Melbourne this year. His keynotes will focus on how Artificial Intelligence is being used within the sales function to improve the effectiveness, efficiency, and yield of sales & marketing initiatives, and what the future has in store for us.

"We've delighted to have Matthew Michalewicz share his insights and views on how Artificial Intelligence and big data is impacting the sales & marketing operation within large organisations," said Heidi Badgery, Director of International Executive Forums at CEB. "At this session, CEB will be sharing research-based insights to identify where and how sales and marketing teams can align to deliver the greatest revenue impact, and on the future of the sales & marketing, in particular the very real impact of automation and artificial intelligence on day-to-day operations."

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Complexica Chief Scientist to Keynote at RMIT's Beyond Research Conference

23 January 2017

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales & marketing activities, announced today that the company's Chief Scientist, Dr. Zbigniew Michalewicz, will be a keynote speaker at RMIT's Beyond Research conference in Melbourne on Feb 22nd.

Dr. Zbigniew Michalewicz’s keynote will focus on the topics of big data, disruption, and Artificial Intelligence, and how these market forces are shaping industries and start-ups around the world. He will provide real-world examples of how AI-based applications have been applied within large organisations during the past few decades, and how the nature and outcomes of those applications is changing over time. Engaging and educational, Zbigniew's keynote will draw on facts, studies, and real-life examples from his 30-year career running Artificial Intelligence software companies in the United State, Europe, and Australia.

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Former Liquor Marketing Group CEO Joins Complexica

9 January 2017

AI software provider Complexica has announced that it has appointed former Liquor Marketing Group chief Doug Misener as a corporate strategy adviser. Misener will be responsible for advising the company on product development and go-to-market strategy in the fast-moving consumer goods (FMCG) sector. Before joining Complexica, Misener was the CEO of Liquor Marketing Group from 2005 and 2016. Prior to that, Misener spent almost 15 years with Lion Nathan in a variety of roles, initially in Pepsi Cola Australia (Lion-owned), and subsequently in the domestic beer business where he led the entire sales function in Australia.

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Liquor Industry Veteran Joins Complexica

9 January 2017

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales & marketing activities, announced today that Doug Misener has joined the company as Corporate Strategy Advisor. An innovative and strategic thinker with more than 30 years experience in the liquor industry, Doug will advise the company on product development and go-to-market strategy in the fast-moving-consumer-goods (FMCG) sector.

Before joining Complexica, Doug was the CEO of Liquor Marketing Group, which is one of Australia’s leading alcohol marketing groups with more than 1,400 retail outlets that turnover in excess of $1 billion annually. During his tenure at LMG from 2005 – 2016, Doug transformed the business by divesting its wholesaling division, overhauling its systems & processes, and achieving a debt-free position. His initiatives led to improved relationships with key suppliers, more effective marketing programs, and greater service levels to the retail outlets. 

“I am thrilled to be joining a business the calibre of Complexica, particularly at such an important time in its evolution,” said Doug Misener. “It isn’t often you get the chance to join a company where your belief in the product offering, the organisational capability, and their commitment to deliver on behalf of their customers, is so high. I speak from first-hand experience as a former key customer of Complexica, on what was a very successful major transformation project. That experience opened my eyes to impact that Complexica’s AI applications can have on a business. I look forward to assisting Complexica’s growth ambitions in the FMCG sector.”

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When Artificial Intelligence Meets Sales

30 December 2016

Today, many customers are better informed than the salespeople they engage with, largely due to the substantial amount of research they do beforehand. This well-documented phenomenon – of information asymmetry swinging from the salesperson to the customer in recent times – is manifesting itself across countless industries, and is being compounded by another trend called ‘mass personalisation’. Better informed and educated, customers are increasingly dictating what they want and demanding a more personalised service when they buy. 

Where will it all lead? Enter artificial intelligence. Although much has been written about the potential loss of jobs to artificial intelligence software and robots, a far more interesting and immediate application of articifial intelligence revolves around its ability to make certain jobs more productive – in particular, within sales and marketing departments. In fact, the ability of artificial intelligence to quickly shift through very large amounts of data and convert generic information into specific knowledge, is fundamentally changing the face of sales and marketing departments in many industries.

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