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Complexica news and blog



Complexica CEO Discusses Artificial Intelligence with Marty Switzer on Sky News

9 June 2017

Complexica's CEO, Matthew Michalewicz, joins Marty Switzer on Sky News to dispel some common myths about the rise of Artificial Intelligence, and explain why jobs are not in danger, yet.

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LBT Innovations Appoints Artificial Intelligence Expert to Board of Directors

5 June 2017

LBT Innovations (LBT) has appointed artificial intelligence expert, Matthew Michalewicz, as Non-executive Director effective from 1 September. LBT Innovations is listed on the ASX, and has emerged o ver the past decade as a ground-breaking designer of advanced automated solutions for the preparation and analysis of microbiology culture specimens, with significant benefits for busy clinical laboratories. For more information on LBT Innovations, please visit: www.lbtinnovations.com 
LBT Innovations Chairman, Robert Finder said, “Matt brings outstanding knowledge in the area of artificial intelligence, combined with an entrepreneurial background that will greatly help LBT Innovations achieve our strategic goals. He is a welcome addition to our board.”
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Three Ways That Artificial Intelligence Will Shake Up Australian Sales: Complexica

25 May 2017

Businesses that sell a large range of products to a large range of customers are burdened by an analytical challenge that drags down their yield on sales resources. The challenge, simply put, is to help each sales rep answer the following two questions:

  • “Who should I call on this week?” (i.e. where are the opportunities or potential problems?)
  • “What personalised messages/insights should I deliver in each call?”

At present, most sales reps answer these questions by accessing various systems and databases, where they shift through endless customer data, survey information, and transactional data, looking for opportunities or alarming trends (such as down trends). They manually identify the customers that should be visited, add those customers to their call plan, optimise the plan for the best logistical sequence, and then Google the customer before finally making the visit. What’s interesting about this process is that it has nothing to do with sales. This is an analytical task. It prepares the sales rep for the sales visit, and although it's important to be prepared, the task itself is not a sales task.

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Complexica Wins Tender to Provide Artificial Intelligence Software for Pfizer Australia

3 May 2017

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales and marketing activities, announced today that it has won a tender at Pfizer Australia for the deployment of its What-if Simulator, powered by Complexica’s proprietary Artificial Intelligence engine, Larry, the Digital Analyst®.

“After evaluating a number of software companies in the marketplace that possess advanced prediction and optimisation capabilities, we have ultimately selected Complexica as our vendor of choice.” said Andrew Endicott, Brand Manager for Pfizer Australia. “We have found that answering complex “what-if” questions is a challenging and time-consuming endeavour, and we believe that Complexica’s What-if Simulator can provide Pfizer Australia with a platform for scenario analysis that will improve our decision-making in the future. We look forward to working with Complexica to address some of the analytical and “what-if” challenges facing our business and operating environment.”

Pfizer Australia is part of Pfizer, Inc., which is the world's largest research-based pharmaceutical company, employing more than 96,000 people globally and turning over in excess of $52 billion annually. The company's key areas of focus are immunology, oncology, cardiology, diabetology/endocrinology, and neurology. Since being founded in 1849, the company has been committed to applying science and its global resources to improve health and well-being at every stage of life. For more information about Pfizer, please visit: www.pfizer.com

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Pfizer Australia Adopts AI-Powered Digital Analyst for Sales and Marketing Decision Making

3 May 2017

Pfizer Australia is rolling out artificial intelligence-based digital analyst tools from Complexica in a bid to improve the pharmaceutical company’s data-driven sales and marketing decision making.

Based on its digital analyst engine, dubbed Larry, Complexica’s What-if Simulator allows Pfizer to test and optimise a range of scenarios based on internal and external data sets. In a statement, the company said it plans to use the software to simulate the impact of sales and marketing strategies, investigate assumptions and hypothesis difficult to test in the real world, and compare the outcome of various what-if scenarios in order to understand what’s contributing to business results.

Pfizer said the software will also help to understand deterministic and non-deterministic factors presented in its business operations, as well as see how variables within different questions impact one another. Pfizer brand manager, Andrew Endicott, said the group evaluated a number of predictive and optimisation offering before opting for Complexica.

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Haircare Australia Selects Complexica for AI-driven Sales Force Automation and CRM

18 April 2017

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales and marketing activities, announced today that it has signed a contract with Haircare Australia for the deployment of a number of its software applications for optimising sales force activities and managing customer relationships and interactions. Complexica will provide Haircare Australia staff with advanced capabilities for quoting, order processing, CRM, and guided-selling, through the deployment of its “Touchless” CRM system, Customer Opportunity Profiler (COP) and Order Management System (OMS), which are collectively powered by Complexica’s proprietary Artificial Intelligence engine, Larry, the Digital Analyst®

“After evaluating a number of software systems available in the marketplace, we have ultimately selected Complexica as our vendor of choice for sales force automation and CRM,” said Nick Carr, CEO of Haircare Australia. “Given the large SKU range we carry and very long tail of customers we serve, Complexica’s applications are best suited to deal with this inherent complexity without burdening our staff with endless data entry. We look forward to deploying Complexica’s software applications to help our staff focus on what they do best – providing maximum value and service to our customers.”

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AI Software Vendor Complexica Appoints Mike Costa to Key Customer Role

7 April 2017

Artificial Intelligence software vendor Complexica has hired Mike Costa as Director of Customer Engagement. Costa has more than 20 years of IT experience in project and program management, operational management and customer service excellence, across a range of industry sectors including retail, defence, utilities, telecommunications, manufacturing and oil and gas. Prior to joining Complexica, Mike held senior account management roles at Interactive, IBM, Schneider Electric, and RACV in Victoria.

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Artificial Intelligence Enabling Sales Effectiveness

6 April 2017

While many in sales fumble around with automated blasting and spamming, some of the best minds in the world are quietly revolutionizing sales forever. Make no mistake, all professions are facing the great disruption of the machine age as the bots steadily take over the trickiest of surgeries and medical procedures, legal research and precedent analysis, driving in the most hazardous of roads and mines, navigating and piloting the airways, automating banking and accounting, making the most complex decisions for marketing and advertising within markets. Relationships alone cannot save your sales career. You'll need technology if you are to achieve the level of efficiency and effective needed to thrive.

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How AI Today Can Help You Sell... And How It Can't

30 March 2017

Complexica's CEO, Matthew Michalewicz, speaks with Noah from the Enterprise Sales Podcast on what Artificial Intelligence can do today, and where the limitations are, particularly around the sales function. To listen to the full podcast, please visit: https://soundcloud.com/user-678808760/matthew-michalewicz-how-ai-today-can-help-you-sell-and-how-it-cant

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Complexica CEO to Keynote on Artificial Intelligence and Sales Force Automation at CRN's Pipeline Conference

20 March 2017

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales & marketing activities, announced today that Matthew Michalewicz will be a keynote speaker at CRN's Pipeline conference in Melbourne on March 23rd and Sydney on April 7th. His keynote will focus on how Artificial Intellingence and big data are being used in the area of sales force automation, particuarly to improve pricing, margins, and sales efficiency and effectiveness.

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Software Robots Can Save Your Sales Career and Drive Revenue

8 March 2017

Servicing a "long tail" of customers with a large SKU range represents a huge challenge for sales reps in terms of investing time in the right areas. Imagine you're a sales rep working in the wine industry. You have hundreds of licensed premises in your territory and knowing who is best to call on and what to talk about, beyond your specials this month, is a massively difficult thing to figure out. In Australia, the average restaurant or licensed premise has 30 different alcohol sales reps calling every month, let alone all the other suppliers competing for their 'share of wallet'. Hundreds of sales people banging away at them... no wonder it is so difficult to get cut-though as a sale person!

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Detmold Group Innovates with Complexica in the Areas of Artificial Intelligence and Big Data

16 February 2017

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales & marketing activities, announced today that it has signed a contract with Detmold Group to explore the application of Complexica’s AI-based computational engine – Larry, the Digital Analyst® – to various sales & marketing functions within Detmold Group.

The Detmold Group is a leading manufacturer of paper and board based packaging products for a diverse range of customers. The company was founded in 1948 in Adelaide, South Australia by Mr Colin Detmold and after over 65 years of growth and expansion, is still owned and managed by the Detmold family. The Detmold Group employs around 2500 people worldwide in offices and factories strategically located to support customer operations and future growth.

“As an innovator in the packaging industry, the Detmold Group is always seeking new ways to deliver maximum value and service to our growing base of customers,” said Alf Ianniello, CEO of Detmold Group. “Given the rise of Artificial Intelligence and big data analytics in recent years, we are keen to explore what’s possible in this exciting new field using the cloud-based software applications developed by Complexica.”

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