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Costa Group Selects Complexica for Digital Strategy

1 March 2019

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales, marketing, & supply chain decisions, announced today that it has signed a contract with Costa Group to develop a digital strategy and roadmap for the business. Under the contract, Complexica will look at modernising the market trading model through online capabilities that enable self-service, the capture of orders electronically, a live view into stock positions and pricing, and an omni-channel experience for all customers.

“We have partnered with Complexica to develop an end-state digital vision and roadmap for Costa Group, which would provide a unified experience for customers across all online and offline channels, including mobile, e-commerce, social media, field sales, as well as market trading floors,“ said Damian Bourne, General Manager of Costa Group Farms & Logistics. “We look forward to working with the Complexica team on this strategic engagement to develop an omni-channel technology and marketing strategy for Costa Group.”

Costa Group (ASX: CGC) is Australia's leading grower, packer and marketer of fresh fruit and vegetables with annual revenue of over $1 billion. Costa Group employs over 6,000 people, servicing both retail and wholesale customers in domestic and export markets. Costa Group’s farming footprint also extends to China and Morocco. For more information about Costa Group: www.CostaGroup.com.au 

“We have greatly enjoyed working with Costa Group throughout 2018 on a number of data science engagements, and are excited to extend our relationship through this digital strategy engagement,” said Matt Michalewicz, CEO of Complexica. 

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