AI software for supply & demand optimisation

Better decisions across sales, marketing & supply chain

Decision Cloud®, powered by Larry, the Digital Analyst®, helps manufacturers, wholesalers, distributors and retailers optimise pricing, promotions, forecasting and planning — every day, at scale.

What we optimise

One platform, three business functions

Decision Cloud® is a fully modularised, cloud-based platform. Start with the module that solves today’s problem and add others as you grow. Every module runs on the same AI engine and the same data.

How it works

Powered by Larry, the Digital Analyst®

Good decisions create value; poor decisions destroy it. The problem is the sheer amount of analysis a good decision needs. By the time it’s done, the opportunity has often passed.

Larry automates those complex analytical tasks and workflows, so staff across sales, marketing and supply chain can make better and faster decisions.

2018Australian Innovation of the Year
2019Software Innovation of the Year
~30 yearsof the founders building smart, adaptive software
  1. 1

    Connect your data

    Internal data from your ERP, sales and promotional history, plus external data sources.

    Data collectionAugmentation
  2. 2

    Larry analyses

    Smart algorithms, including Bayesian networks, artificial neural networks and genetic algorithms, model what is likely to happen and weigh the trade-offs.

    Predictive modellingTrade-off analysisOptimisation
  3. 3

    Your team decides

    Optimised recommendations appear in the Decision Cloud® modules your sales, marketing and supply chain staff already use.

    RecommendationsBetter & faster decisions
Who we help

Built for complex, high-volume businesses

Manufacturers

Large SKU ranges, many channels

Promotional planning, pricing and demand forecasting across a large SKU range and multi-channel sales.

Manufacturing →
Wholesalers & distributors

A long tail of customers

Intelligent quoting, ordering and cross-selling across thousands of customers and a complex price book.

Wholesale & distribution →
Retailers

Promotions that pay back

Improve promotional effectiveness, margin and range management, and personalise the offer.

Retail →
Ports & logistics

Wave Systems, a Complexica company

WaveSCM for terminals, container parks, transport and rail, with Decision Cloud® optimisers built in.

wavesystems.com.au →
What our customers say

A partner that understands the problem

The innovations that the Complexica team are capable of continue to amaze me. They look at problems from the client side and use a unique approach to collaborating with and deeply understanding their customers’ challenges.
John AnsleyCIO, Toll GroupToll Group
Given Complexica’s expertise in the Liquor industry, and significant customer base on both the retail and supplier side, we chose Complexica’s Promotional Campaign Manager for digitalizing our spreadsheet-based approach for promotion planning, range management, and supplier portal access.
Richard VerneyMarketing Manager, Liquor BaronsLiquor Barons
Recognition & security

Award-winning AI, ISO 27001 certified

Larry and Decision Cloud® have been recognised as some of Australia’s most innovative software, and Complexica is certified to the ISO 27001:2022 information security standard.

Read our Information Security Policy →
  • SAAS awards finalis
  • ARN logo
  • 2020 DTR
  • 2020 BIA
  • 2019 ABA SWR S 300ppi
  • iAwards Innovator of the year 2018
  • CRN ImpactAwards2018
  • iAwards SA winner 2018
  • 2018 ABA CRM Innovation Complexica
  • SA Science Awards 2018
  • achiever award
  • ISO 27001 certification mark

See how Decision Cloud® can optimize your decisions

Book a demo with our team to see Larry working on your pricing, promotions or planning.

Some of our Customers