About Us
Complexica provides software applications that harness the power of Artificial Intelligence and big data to improve the effectiveness of sales & marketing activities, particularly for:
- Manufacturers with a direct sales force and "long tail" of customers
- Wholesalers & distributors with a large SKU range and multi-channel sales
- Retailers that are "promotion driven"
- Marketing departments that want to personalise customer conversations, messages, and offers
Software Products
Our software applications are powered by Larry, the Digital Analyst®, which is based upon the latest advances in machine learning and big data analytics:
- Customer Opportunity Profiler (COP) for optimising sales activities and personalising customer interactions
- Order Management System (OMS) for in-field quoting, order processing, and guided selling
- "Touchless" CRM for sales force automation
- What-if Simulator for analysing "what-if" scenarios
- Promotional Campaign Manager (PCM) for optimising promotions, pricing, & product mix
- Artificial Intelligence Meets Sales
- Complexica Expands Team in Australia and Overseas
- Complexica Chief Scientist to Provide Keynote at the Federated Conference on Computer Science and Information Systems
- DuluxGroup Adopts AI-powered Sales Assistant
- DuluxGroup Signs Contract with Complexica for Artificial Intelligence Software to Optimise Sales
