Decision Cloud®, powered by Larry, the Digital Analyst®, helps manufacturers, wholesalers, distributors and retailers optimise pricing, promotions, forecasting and planning — every day, at scale.






Decision Cloud® is a fully modularised, cloud-based platform. Start with the module that solves today’s problem and add others as you grow. Every module runs on the same AI engine and the same data.

Direct sales staff to the best opportunities, with what to offer and what price to quote.

Plan, simulate and optimise promotions and trade spend across the range.

Forecast demand more accurately and plan inventory and production around it.
Good decisions create value; poor decisions destroy it. The problem is the sheer amount of analysis a good decision needs. By the time it’s done, the opportunity has often passed.
Larry automates those complex analytical tasks and workflows, so staff across sales, marketing and supply chain can make better and faster decisions.
Internal data from your ERP, sales and promotional history, plus external data sources.
Smart algorithms, including Bayesian networks, artificial neural networks and genetic algorithms, model what is likely to happen and weigh the trade-offs.
Optimised recommendations appear in the Decision Cloud® modules your sales, marketing and supply chain staff already use.
Promotional planning, pricing and demand forecasting across a large SKU range and multi-channel sales.
Manufacturing →Intelligent quoting, ordering and cross-selling across thousands of customers and a complex price book.
Wholesale & distribution →Improve promotional effectiveness, margin and range management, and personalise the offer.
Retail →WaveSCM for terminals, container parks, transport and rail, with Decision Cloud® optimisers built in.
wavesystems.com.au →The innovations that the Complexica team are capable of continue to amaze me. They look at problems from the client side and use a unique approach to collaborating with and deeply understanding their customers’ challenges.

Given Complexica’s expertise in the Liquor industry, and significant customer base on both the retail and supplier side, we chose Complexica’s Promotional Campaign Manager for digitalizing our spreadsheet-based approach for promotion planning, range management, and supplier portal access.

Larry and Decision Cloud® have been recognised as some of Australia’s most innovative software, and Complexica is certified to the ISO 27001:2022 information security standard.
Read our Information Security Policy →Book a demo with our team to see Larry working on your pricing, promotions or planning.
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