Industries
Complexica is a leading provider of Artificial Intelligence software for optimising sales & marketing decisions, particularly for:
- Manufacturers & service providers with a "long tail" of customers & prospects
- Wholesalers & distributors with a large SKU range and multi-channel sales
- Retailers wanting to improve promotional effectiveness & enable personalisation
Customers include Metcash, Pfizer, DuluxGroup, Treasury Wine Estates, Pernod Ricard, Bunzl, PFD Foods, & Liquor Marketing Group, among others
Software
Powered by Larry, the Digital Analyst® and based upon the latest advances in Artificial Intelligence and big data analytics, our software applications can:
- Optimise call planning & sales effectiveness
- Enable intelligent quoting & order processing
- Optimise pricing & cross-selling
- Personalise customer interactions
- Optimise promotions, pricing & ranging
- Optimise sales territories, journey plans, and customer segmentation
- Improve marketing mix & media spend ROI
