About Us
Complexica is an Australian company specialising in Artificial Intelligence software for supply & demand optimisation, particularly for:
- Manufacturers with a large SKU range & multi-channel sales
- Wholesalers & distributors with a long tail of customers
- Retailers wanting to improve promotional effectiveness & enable personalisation
Customers include Arnott's Group, Metcash, Pfizer, DuluxGroup, Pernod Ricard, Bunzl, PFD Foods, Costa Group, LMG, Lion, & CSR among others
Software
Complexica's Decision Cloud® software platform is powered by our highly-awarded Artificial Intelligence engine, Larry, the Digital Analyst® and can help you:
- Optimise promotions, pricing & trade spend
- Enable omni-channel quoting & ordering
- Enable dynamic pricing & cross-selling
- Personalise customer interactions & transition from 'static' to 'dynamic' call planning
- Predict & prevent customer churn
- Optimise supply chain planning & forecasting
- Optimise sales territories & resource distribution
- Improve marketing mix & media spend ROI
