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Complexica Named Winner of 2020 Australian Business Award for Business Innovation and Digital Transformation

12 October 2020

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimization, announced today that its Artificial Intelligence platform – Decision Cloud® – has been recognised as an ABA100 Winner in The Australian Business Awards 2020 for Business Innovation and Digital Transformation categories. The award was based on Complexica's innovative use of multiple, self-selecting algorithms to automatically access a vast array of data sources (both structured and unstructured, such as internet data scraped from relevant websites), analyse these datasets along with internal customer data, and provide optimised recommendations for sales, marketing, & supply chain staff on a fully automated basis.

Now in their fifteenth year, The Australian Business Awards (ABA) program provides an opportunity for high-performing organisations which implement world-class business initiatives and develop innovative products and services to be acknowledged and honoured for their achievements both nationally and internationally. The national winners are benchmarked in the international chapter of the program at The World Business Awards whereby participants are provided with the unique opportunity to benchmark themselves against the top performers globally.

"One of the ways that the world has changed during the past 20 years is that no one can process all the available data and information when making decisions anymore – there's just too much data moving too quickly for companies to analyse it all," said Matt Michalewicz, Complexica’s CEO. "This is a problem because only decisions can create value – not reports, dashboards, insights, or business intelligence tools – and decisions are based on processing the right data in a timely manner. Complexica solves this problem by fully automating the complex analytical tasks that underpin the decision-making process. Simply put, our software consumes big data to produce actionable insights and intelligent recommendations. These insights and recommendations allow companies to make optimised decisions – whether they be strategic, operational, or tactical. This award recognises the important role that our Artificial Intelligence platform plays within companies of all sizes to improve their business performance in an increasingly dynamic, complex, and data-rich world."

Organisations that demonstrate the core values of business innovation, product innovation, technological achievement and employee engagement are recognised via a set of established business and product award categories.

“Each year the ABA100 Winners are recognised for the successful development of new and improved products and services and for implementing business processes that improve efficiency and performance,” said Ms Tara Johnston, Program Director. “Introducing new approaches to processes, products, and services ensures a constant focus that helps build a dedicated market base and ensures that organisations remain responsive to business and customer needs.

“A culture of continuous improvement consists of incremental initiatives and innovations to achieve best practices. An innovative working approach also appeals to employees with higher levels of creativity and lateral thinking, helping organisations to hold on to their best talent,” Ms Johnston added.

Organisational participation includes private companies, public companies, multi-national subsidiaries, non-government organisations, educational institutions, government departments, government agencies, local government and statutory bodies operating in Australia.

For more information on The Australian Business Awards and the 2020 ABA100® Winners, visit australianbusinessawards.com.au.

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