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Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that Bunzl has gone live with Complexica's CRM for in-field sales reps and account managers. Bunzl's deployment of Complexica's CRM augments earlier deployments of Complexica’s Order Management System (OMS) and Customer Opportunity Profiler (COP), all powered by Artificial Intelligence to provide sales reps with advanced capabilities for intelligent quoting, order processing, and guided selling.

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales and marketing decisions, announced today that Bunzl has gone live with Complexica's Order Management System (OMS) for in-field sales reps and customer service staff. Complexica’s Order Management System (OMS) is powered by Larry, the Digital Analyst®, and provides sales, telesales, and customer service staff with advanced capabilities for intelligent quoting, order processing, and guided selling.

Bunzl is an international distribution and outsourcing company headquartered in the United Kingdom with revenues in excess of AU$10 billion and operations spanning across 29 countries. The company supports businesses all over the world with a diverse range of non-food consumable products that are essential for their customers to successfully operate their businesses. Its customers include healthcare, caterers, facility managers, retailers, food processors and industry. Bunzl is listed on the London Stock Exchange FTSE100 Index and employs more than 15,000 staff globally. For more information about Bunzl, please visit: www.bunzl.com