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Endeavour Group selects Complexica’s Decision Cloud® for AI-driven Promotional Planning & Pricing Optimisation after Global Tender for Best-of-breed Software

12 July 2022

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales, marketing, and supply chain decisions, announced today that Endeavour Group Limited (ASX: EDV) has selected Complexica's Promotional Campaign Manager (“PCM”) – which is a module of the Decision Cloud® software platform – as its product of choice to enable AI-driven promotional planning and pricing optimisation across the Dan Murphy’s and BWS network of stores. The transformational project has commenced this month with multiple go-lives planned for this financial year and next.

EDG selects Complexica"Endeavour is committed to the continual improvement and execution of strategies that can create value for our customers, suppliers, and shareholders,” said Andy Sutton, General Manager, Data-led Transformation at Endeavour Group. “Given the high degree of operational complexity within our business, the formulation and analysis of these strategies requires software capable of providing our teams with advanced planning, prediction, and optimisation functionality to assist their decision-making process and outcomes sought. After an extended and international evaluation process, we have decided to partner with Complexica to accelerate the development of a world-class promotional planning and optimisation capability within our merchandise team, which will be based upon Complexica’s award-winning software platform for promotional planning and pricing optimisation.”

Endeavour Group operates the largest retail drinks network in Australia across Dan Murphy’s, BWS and Cellarmasters stores to name a few. It employs 28,000 staff in Australia, owns 1669 retail liquor stores and currently manages a portfolio of 344 distinct licensed venues in capital cities and urban and regional centres. For more information, please visit: https://www.endeavourgroup.com.au

“Promotional Planning – in particular the process of engaging and collaborating with suppliers – is a high-value and yet time consuming exercise,” said Leonardo Arantes, Business Development Director of Complexica. “Add to that the complexities of co-creating promotional calendars where the trade investment is focused in the areas that truly matter to our customers while maximising returns to all parties, and you get a sense of the inherent challenges in this space.”

Doug Misener, Complexica’s Director of FMCG, added: “The deployment of Complexica’s Decision Cloud® software platform will deliver automated and integrated workflow tools – including a supplier portal interface – that will reduce effort throughout the planning process, as well as provide advanced prediction and optimisation functionality to support Endeavour’s staff to have more effective conversations leading to improved decisions and outcomes.”

“We’re delighted to add Endeavour Group as a highly-valued and strategic customer of Complexica and we look forward to working together in the coming months and years,” said Matt Michalewicz, CEO of Complexica. “We have invested heavily into Decision Cloud® over the preceding years so it can deliver predictive insights, AI-driven optimisation, self-explanatory recommendations, and process automation for the end-end promotional planning process for both FMCG retailers and suppliers. Endeavour Group’s selection of our Decision Cloud® software platform is a great testament to this investment, as well as the quality of our science and software as an organisation competing on the international stage.” 


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