Supplier Portal

Complexica's Supplier Portal gives FMCG retailers, buying groups and their suppliers a single, cloud-based workspace for planning, negotiating and managing promotions together. Delivered as part of our Promotional Campaign Manager (PCM) and powered by Larry, the Digital Analyst®, the Supplier Portal replaces spreadsheets, email chains and re-keyed data with a shared, rules-based process where every promotion is backed by a prediction of its volume, revenue and margin impact.

Features of Complexica's Supplier Portal include:

• Online promotion submissions so suppliers submit offers directly against the retailer's promotional calendar, including products, mechanics, promoted price, dates and trade funding, with no templates to fill in or upload.
• Negotiation and approval workflow allowing category managers to review, comment, counter-offer, approve or reject submissions online, with notifications and a full history of every change.
• Retailer-defined rules for pricing, discount depth, promotional frequency and submission deadlines, so offers are checked automatically before they reach the category team and price changes and discounts can be approved faster.
• Predicted performance for every offer, so each submission can be assessed for its expected volume, revenue and margin impact, including lift and cannibalisation, so decisions are based on evidence rather than last year's plan.
• Shared visibility of the forward plan allowing suppliers to track the status of their promotions and see confirmed slots, while the retailer keeps centralised slotting boards and dashboards across all suppliers.
• Range and product data so pack sizes and range changes can be managed in the same place as promotions, keeping one source of truth for promotion planning and range management.
• Post-event review to compare actual results with predictions to show what each promotion delivered and improve the next plan.

Key benefits of Complexica's Supplier Portal include:

• Less time spent on spreadsheets, re-keying and back-and-forth email chains
• Fewer errors and a single, trusted source of promotional data
• Faster submission time, negotiation, and approval cycles
• Better promotional decisions backed by predictive analytics
• Stronger supplier relationships and a best-in-class supplier experience

Learn more

• Learn why Liquor Barons chose Complexica's Promotional Campaign Manager (PCM) to digitise promotion planning and supplier portal access
• Find out how Endeavour Group's promotional planning rollout includes a supplier portal interface to reduce effort across the planning process