Company
Founded on the research of world-renowned computer scientists, Complexica turns decades of optimisation and machine-learning research into software used by manufacturers, distributors, retailers and port operators.
We build AI that makes better commercial and supply chain decisions, every day
- Science: a Scientific Advisory Board and research partnerships with the University of Adelaide, RMIT and others.
- Software: Decision Cloud®, powered by Larry, the Digital Analyst®, 2018 Australian Innovation of the Year.
Complexica is a leading provider of Artificial Intelligence software applications that can optimise sales, marketing, and supply chain decisions. Our mission is to help companies become more effective in their sales and marketing and more competitive in the markets they serve, through optimised decision-making.
We were founded upon the research of several world-renowned computer scientists, and have commercialised a modularised software platform called Decision Cloud® that empowers staff across multiple business functions to make better decisions. Decision Cloud® is powered by our award-winning Artificial Intelligence engine Larry, the Digital Analyst®:
Decision Cloud®
Modularised software platform
Internal and external data feed Larry, the Digital Analyst®, the AI engine behind every Decision Cloud® module.
Software products
- Promotional Campaign Manager (PCM)
- Trade Promotion Management & Optimisation (TPM & TPO)
- Supplier Portal
- Demand Planner
- Integrated Planning & Scheduling Optimiser
- What-if Simulator & Optimiser
- Customer Opportunity Profiler (COP)
- Order Management System (OMS)
- E-commerce Recommendation Engine
- WaveSCM Platform (opens in a new tab)
Decision Cloud® is powered by our AI engine Larry, the Digital Analyst®, named the Australian Innovation of the Year, and optimises decisions across three business functions:
Marketing optimisation
Plan, simulate and optimise promotions and trade spend across the range.
Sales optimisation
Direct sales staff to the best opportunities, with what to offer and what price to quote.
Supply chain optimisation
Forecast demand more accurately and optimise inventory, production and logistics.
We maintain research partnerships with the Polish-Japanese Academy of Information Technology, the University of Adelaide, and RMIT University, and also have a Scientific Advisory Board that includes international thought leaders in the area of Artificial Intelligence. Our enterprise software employs techniques from a range of fields, including deep learning, predictive analytics, machine learning, Artificial Intelligence, simulation and big data analytics to solve complex business problems and deliver value.
To learn more about what Artificial Intelligence is and how it works, please watch our introductory AI video.
Learn more
Larry, the Digital Analyst® named the 2018 Australian Innovation of the Year
Complexica wins the 2019 Australian Business Award for Software Innovation
Complexica is Named one of Australia's Top 20 Tech Companies
Some of our Customers
Some of our Recent Awards
