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Software Products

What-if Simulator & Optimiser

Complexica's What-if Simulator & Optimiser is part of our Decision Cloud® software platform, and can provide decision support for complex “what-if” questions by generating probabilistic predictions and optimised outcomes. Powered by Larry, the Digital Analyst®, our What-if Simulator & Optimiser can help you:

  • Optimise sales territory mapping across the dimensions of size, roles and geography
  • Optimise resource distribution to ensure the right staff are assigned to the right activities at the right time
  • Segment customers by opportunity value rather than historical sales, allowing you to optimise for opportunity value (rather than just sales coverage)
  • Optimise journey plans for each individual sales rep to maximise selling time and number of calls made per day
  • Model market conditions to develop an optimal response for various scenarios
  • Optimise marketing mix & media spend to understand effectiveness and impact, and maximise return on investment

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Our What-if Simulator & Optimiser is commonly used to optimise outcomes and predict the market impact (i.e. revenue, margin, market share) of making changes to:   

  • Structure of sales territories
  • Size and distribution of sales staff
  • Type of sales staff and their skill set
  • Sales activities, call cycles, and journey plans
  • Customer segmentation
  • Marketing mix & media spend
  • Pricing strategies 

To explore how Complexica's What-if Simulator & Optimiser can improve your decision-making and optimise the ROI on sales & marketing initiatives, please contact us

Discover why Australian Outdoor Living (AOL) decided to deploy Complexica What-if Simulator & Optimiser for marketing mix & media spend optimisation

Read about why Pfizer selected Complexica's What-if Simulator & Optimiser as their platform of choice for optimising complex decisions

Contact

To schedule a demo or learn more about our software productsplease contact us:

Request a Demo

"Larry will be our digital expert that will enable our sales team and add that technological advantage that our competitors don't have."

Kerry Smith
CEO, PFD Foods
$1.6 billion in revenue
PFD Food Services uses Complexica's Order Management System

"Lion is one of Australasia’s largest food and beverage companies, supplying various alcohol products to wholesalers and retailers, and running multiple and frequent trade promotions throughout the year. The creation of promotional plans is a complicated task that requires considerable expertise and effort, and is an area where improved decision-making has the potential to positively impact the sales growth of various Lion products and product categories. Given Complexica’s world-class prediction and optimisation capabilities, award-winning software applications, and significant customer base in the food and alcohol industry, we have selected Complexica as our vendor of choice for trade promotion optimisation."

Mark Powell
National Sales Director, Lion
Lion

"Our products are distributed across a broad set of outlets operating under different business models, ranging from ‘big-box retailers’ to small convenience stores. This affects our ability to influence range, share-of-shelf, and stock holdings at the store level, and also adds complexity to our retail execution and field sales model. We have partnered with Complexica to help us automatically predict the ‘next best stores’ to visit at any given time, provide each rep with the 'next best conversations' for each store, and dynamically optimise individual call plans."

Mark Fenton
CEO, SodaStream
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"Following a successful proof-of-concept earlier this year, we have selected Complexica as our vendor of choice for standardizing and optimising our promotional planning activities. Complexica’s Promotional Campaign Manager will provide us with a cloud-based platform for automating and optimising promotional planning for more than 2,700 stores, leading to improved decision-making, promotional effectiveness, and financial outcomes for our retail stores."

Rod Pritchard
Interim CEO, Australian Liquor Marketers
$3.4 billion in revenue
 Australian Liquor Marketers choose Complexica’s Promotional Campaign Manager

"After evaluating a number of software applications and vendors available on the market, we have decided to partner with Complexica for sales force optimisation and automation. We have found Complexica’s applications to be best suited for our extensive SKU range and large set of customers, being capable of generating recommendations and insights without burdening our sales staff with endless data analysis and interpretation. 

Aemel Nordin
Managing Director, Polyaire
Polyaire chooses Complexica for sales force optimisation and automation

"DuluxGroup is pleased to expand its relationship with Complexica, a valued strategic partner and supplier to our business. Complexica’s software will enable DuluxGroup to reduce the amount of time required to generate usable insights, increase our campaign automation capability, personalise our communications based on core metrics, and close the loop on sales results to optimise ongoing digital marketing activity."

James Jones
Group Head of CRM, DuluxGroup
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"Instead of hiring hundreds of data scientists to churn through endless sets of data to provide PFD with customer-specific insights and personalised recommendations, Larry, the Digital Analyst® will serve up the answers we need, when we need them, on a fully automated basis without the time and manual processes typically associated with complex analytical tasks.”

Richard Cohen
CIO, PFD Foods
$1.6 billion in revenue
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"As a global innovator in the wine industry, Pernod Ricard Winemakers is always seeking ways to gain efficiencies and best practices across our operational sites. Given the rise of Artificial Intelligence and big data analytics in recent times, we have engaged Complexica to explore how we can achieve a best-in-class wine supply chain using their cloud-based software applications. The engagement is focused on Australia & New Zealand, with a view to expand globally."

Brett McKinnon
Global Operations Director, Pernod Ricard Winemakers
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"70% - 80% of what we do is about promotional activity, promotional pricing -- essentially what we take to the marketplace. This is one of the most comprehensive, most complex, one of the most difficult aspect of our business to get right. With Complexica, we will be best in class - there will not be anybody in the market that can perform this task more effectively or more efficiently than we can."

Doug Misener
CEO, Liquor Marketing Group
1,400+ retail stores
Liquor Marketing Group LMG uses Complexica's Promotional Campaign Manager

"The key thing that makes such a difference in working with Complexica is their focus on delivering the business benefits and outcomes of the project."

Doug Misener
CEO, Liquor Marketing Group
1,400+ retail stores
Liquor Marketing Group LMG uses Complexica's Promotional Campaign Manager

"Australia needs smart technology and people, and it has been a great experience for me to observe Complexica co-founders Zbigniew and Matt Michalewicz assemble great teams of people using their mathematical, logic, programming, and business skills to create world-beating products. They are leaders in taking our bright graduates and forging them into the businesses of the future."

Lewis Owens
Chairman of the Board, SA Water
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"Having known the team behind Complexica for some years ago now, I am struck by their ability to make the complex simple - to use data and all its possibilities for useful purpose. They bring real intelligence to AI and have an commercial approach to its application."

Andrew McEvoy
Managing Director, Fairfax Media - Digital
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"I have worked with the team at Complexica for a number of years and have found them professional, innovative and have appreciated their partnership approach to delivering solutions to complex problems."

Kelvin McGrath
CIO, Asciano
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“Working with Complexica to deliver Project Automate has been a true partnership from the initial stages of analysis of LMG’s existing processes and data handling, through scoping and development phase and onto delivery and process change adoption. The Complexica team have delivered considerable value at each stage and will continue to be a valued partner to LMG."

Gavin Saunders
CFO, Liquor Marketing Group
Liquor Marketing Group LMG uses Complexica's Promotional Campaign Manager

“Complexica’s Order Management System and Larry, the Digital Analyst will provide more than 300 Bunzl account managers with real-time analytics and insights, to empower decision making and enhanced support. This will create more time for our teams to enable them to see more customers each day and provide the Bunzl personalised experience.”

Kim Hetherington
CEO, Bunzl Australasia
Bunzl Australia uses Complexica's Order Management System

"The team behind Complexica develops software products that are at the cutting edge of science and technology, always focused on the opportunities to deliver a decisive competitive edge to business. It has always been a great experience collaborating with Matthew, Zbigniew and Co."

Mike Lomman
GM Demand Chain, Roy Hill Iron Ore
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"The innovations that the Complexica team are capable of continue to amaze me. They look at problems from the client side and use a unique approach to collaborating with and deeply understanding their customers challenges. This uniquely differentiates what they bring to market and how they deliver value to customers."

John Ansley
CIO, Toll Group
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"Rather than building out an internal analytics team to investigate and analyse countless data sets, we have partnered with Complexica to provide our sales reps with the answers they need, when they need them, on a fully automated basis. We are excited about the benefits that Larry, the Digital Analyst will deliver to our business.”

Peter Caughey
CEO, Coventry Group
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“Complexica’s Order Management System and Larry, the Digital Analyst will provide more than 300 Bunzl account managers with real-time analytics and insights, to empower decision making and enhanced support. This will create more time for our teams to enable them to see more customers each day and provide the Bunzl personalised experience.”

Kim Hetherington
CEO, Bunzl Australasia
Bunzl Australia uses Complexica's Order Management System

"As the leading brand of plasterboard in Australia, CSR is always seeking ways to provide a better customer experience and solidifying the Trade Centres' reputation for providing quality, value and local expert advice. Given the rise of Artificial Intelligence and big data analytics in recent times, we have engaged Complexica to explore how we can provide the Gyprock Trade Centre team with predictive insights on sales and customers, as well as optimised recommendations that are store and customer-specific, rather than endless reporting that needs to be analysed and interpreted."

Troy Jones
Regional General Manager, CSR
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"After an evaluation process and successful proof-of-concept in 2016, we have chosen to partner with Complexica to upgrade the technological capability of our in-field sales force. The next-generation Customer Opportunity Profiler provided by Complexica will serve as a key tool for sales staff to optimise their daily activities, personalise conversations and interactions with customers, and analyse data to generate actionable insights."

Stephen Mooney
Group Sales Capability Manager, DuluxGroup
$1.7 billion in revenue
Dulux Group uses Complexica's Customer Opportunity Profiler

 "After evaluating a number of software systems available in the marketplace, we have ultimately selected Complexica as our vendor of choice for sales force automation and CRM. Given the large SKU range we carry and very long tail of customers we serve, Complexica’s applications are best suited to deal with this inherent complexity without burdening our staff with endless data entry."

Nick Carr
CEO, Haircaire Australia
Australia's largest distributor of haircare products
Haircare Australia to use Complexica's Customer Opportunity Profiler, CRM and Order Management System

 

Some of our Customers