Test the decision before you make it

Sales resources: territory mapping, staff distribution and journey plans.
Marketing: marketing mix, media spend and trade spend.
Market response: model market conditions and plan the best response to each scenario.

Complexica's What-if Simulator & Optimiser provides decision support for complex “what-if” questions by generating probabilistic predictions and optimised outcomes. With Larry, the Digital Analyst® running the simulations, our What-if Simulator & Optimiser can help you:

Optimise sales territory mapping across the dimensions of size, roles and geography
Optimise resource distribution to ensure the right staff are assigned to the right activities at the right time
Segment customers by opportunity value rather than historical sales, allowing you to optimise for opportunity value (rather than just sales coverage)
Optimise journey plans for each individual sales rep to maximise selling time and number of calls made per day
Model market conditions to develop an optimal response for various scenarios
Optimise marketing mix & media spend to understand effectiveness and impact, and maximise return on investment
Optimise trade spend to deliver the right mix of promotions

What if Simulator

Our What-if Simulator & Optimiser is commonly used to optimise outcomes and predict the market impact (i.e. revenue, margin, market share) of making changes to: