Food & Liquor Manufacturers
Manufacturers and suppliers of branded food & liquor products typically go to market via major retailers and distributors, each channel bringing presenting its own set of challenges and opportunities, including:
- Retailers extensively using price-based promotional strategies to win market share
- Consumers trained into expect price reductions
- Manufacturers fighting amongst themselves (and against the retailer’s private label brands) for a share of shelf and consumers’ dollars
- Working capital locked up in inventory with limited shelf life and based on inaccurate demand forecasts
- Stretched field teams thinly spread across a long-tail of stores and hospitality venues to call on
These challenges and opportunities can often be tackled with a more sophisticated, science-based approach to optimise trade spend promotions, inventory & working capital, and your in-field sales force structure and activities.
Complexica’s solutions for Food & Liquor manufacturers include:
Companies that operate in the building materials industry are typically characterised by a high degree of complexity that stems from large product ranges, and an equally large number of customers ranging from large retailers, trade centres, and major builders, all the way down to a long tail of small trade businesses. From our experience, the sophistication levels vary significantly in this industry, with the more advanced companies making more effective use of data and decision analytics to drive effective margin and volume growth.
Complexica’s solutions for suppliers of Building Materials include:
The impact of good and bad decisions are typically magnified within pharmaceutical companies, as the resources involved come at a high cost and often time critical - no matter which decision you are making: sales, marketing or supply chain. Add to this an ever-increasing regulatory framework on market access, pricing, and collection and use of data, and complexity and consequence of decisions increases even further.
In this highly specialised industry, opportunities exist for more sophisticated activities that improve sales & marketing ROI, and better decisions – be it in reduced consignment stock exposure; more accurate forecasts for contract manufacturing, or predictive replenishment to optimise working capital.
Complexica’s solutions for Pharmaceutical manufacturers include:
Wholesale & Distribution
Wholesalers & distributors are tasked with bringing products to market, and their operations are typically characterised by a large product range, long tail of customers, and very thin margins. As such, the their is little room for error in making pricing and supply chains decisions when managing the inherent complexity of a wholesales/distribution operation. And no matter if you distributing Auto Parts, Electronics, Health Products, Appliances, Consumer Goods, Building Materials, Food, or Liquor, the everyday priority is the same, to optimise sales activities in a such way that leads to revenue and margin growth, as well as retention of customers and improvement in wallet shares and market share metrics.
Complexica’s solutions for Wholesalers & Distributors include:
In the highly competitive and regulated environment of providing financial services products, it's not unusual for customers to sway between states of engagement, confusion, and dis-engagement. Given the high acquisition cost of new customers, it’s important for financial institutions to prevent churn, increase engagement, and improve share of wallet through the quality & timing of their customer interactions.
Complexica’s solutions for providers of the Financial Services include:
No matter if you are manufacturing consumables, appliances or electronics, effective management of trade spend and price-promotion strategies are critical to building both market share and brand equity, as well as the category itself. But doing so in a way that ensures you have the right stock at the right stores and that promotional activities are effectively executed is a never-ending challenge for limited in-field resources – especially given the different business practices of various retailers, which affects the ability to influence range and share-of-shelf. Optimising resource allocation across pricing and trade promotions, replenishment, and retail execution workflows require a data-driven, science-oriented approach to understanding and managing the inherent trade-offs to improve decision making and business outcomes.
Complexica’s solutions for manufacturers of Consumer Goods include:
Regardless of whether you retail products for liquor, food, auto parts, electronics, building materials, office supplies or consumer goods, the everyday reality of retailing is the same: consumers are more informed, more value-oriented, wanting a better omni-channel experience and trained to expect price reductions. In such a fast-paced and highly competitive landscape, margin pressure and stock availability are a constant, which makes it critical to effectively manage price-promotion strategies and stay on top of supply chain processes.
Complexica’s solutions for Retailers include: