Complexica Decision Cloud®
Complexica Decision Cloud® puts Larry, the Digital Analyst® to work on the thousands of sales, marketing and supply chain decisions your teams make every day, and recommends the best option.
One AI platform for pricing, promotion and planning decisions
- Start with one problem. Pricing, promotions or forecasting: add modules as you grow.
- Built for complexity. Long-tail customers, large SKU ranges and complex, customer-specific pricing.
- Connected decisions. Every module runs on the same AI engine and the same data.
Complexica's software applications are fully modularised and available through an integrated, cloud-based platform, Decision Cloud®, which empowers staff to make better and faster decisions. Its AI engine, Larry, was named the 2018 Australian Innovation of the Year. Decision Cloud® addresses the complex challenges inherent within sales, marketing, & supply chain functions, and is particularly well suited for:
- Manufacturers & service providers with a "long tail" of customers & prospects
- Wholesalers & distributors with a large SKU range and complex pricing structures
- Retailers wanting to improve promotional effectiveness, margin, and range management
Decision Cloud®
Modularised software platform
Internal and external data feed Larry, the Digital Analyst®, the AI engine behind every Decision Cloud® module.
Software products
- Promotional Campaign Manager (PCM)
- Trade Promotion Management & Optimisation (TPM & TPO)
- Supplier Portal
- Demand Planner
- Integrated Planning & Scheduling Optimiser
- What-if Simulator & Optimiser
- Customer Opportunity Profiler (COP)
- Order Management System (OMS)
- E-commerce Recommendation Engine
- WaveSCM Platform (opens in a new tab)
Decision Cloud® is powered by our AI engine Larry, the Digital Analyst®, named the Australian Innovation of the Year, and optimises decisions across three business functions:
Marketing optimisation
Plan, simulate and optimise promotions and trade spend across the range.
Sales optimisation
Direct sales staff to the best opportunities, with what to offer and what price to quote.
Supply chain optimisation
Forecast demand more accurately and optimise inventory, production and logistics.
To learn more about what Artificial Intelligence is and how it works, please watch our introductory AI video.
Common questions
Can we start with one module?
Yes. Decision Cloud® is fully modularised, so you can start with the module that solves today’s problem (for example pricing, promotions or demand planning) and add others as you grow. Every module runs on the same AI engine and the same data.
How long does implementation take?
It depends on the scope. Every engagement starts with a no-cost workshop, followed by a fixed-price, fixed-time scoping engagement that defines the deployment milestones, cost estimates and business benefits. Deployments are then staged rather than “big bang”, which reduces risk and brings forward the return on investment. See our frequently asked questions for each stage of the engagement model.
Will my data be reused for the benefit of competitors?
No customer data is ever shared, re-used, or re-sold in any way. Each Complexica customer has their own AWS instance where Larry, the Digital Analyst® is trained and configured using that customer's data plus any relevant external data. Customer data is also covered under the provisions of the Confidentiality Clause of Complexica's standard terms & conditions.
More: Are Complexica's software applications custom-made for each customer? Or are they commercial-off-the-shelf (COTS) products? and other questions in our FAQ.
Some of our Customers
Some of our Recent Awards
