Complexica's Promotional Campaign Manager (PCM) can help you plan and analyse promotional campaigns, as well as predict and optimise their effectiveness. Powered by Larry, the Digital Analyst®, our Promotional Campaign Manager (PCM) uses internal and external data to provide practical decision support for promotional activities.
Based on sophisticated models that consider promotional lift, sensitivity and elasticity across segments, drivers of category buying and competitor activity, our robust and easy-to-use Promotional Campaign Manager (PCM) can help you:
- Replace home-grown spreadsheets with a cloud-based system that provides multi-user access to centralised slotting boards, forward plans, and dashboard analytics
- Provide predictive capabilities to forecast and measure the value of plans based on volume, revenue, and margin predictions
- Provide optimisation capabilities to produce optimised promotional plans based on a variety of constraints and objectives (e.g. maximise margin in one territory while not decreasing revenue in others)
- Automate data loading, handling, and manipulation, and make use of externally available data like competitor activity
To explore how our Complexica can improve your promotional planning process and optimise the return on promotional activities, please contact us