<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=273238486464353&amp;ev=PageView&amp;noscript=1">
Complexica news and blog

News

LatestArticle

Merchandising, Marketing and Loyalty Alignment a Step Closer for Liquor Barons

15 January 2021

Bringing merchandising, loyalty and marketing strategies and insights ever-closer together to improve customer service is the name of the game for West Australia’s Liquor Barons liquor retailer as it brings on a fresh promotional planning platform. Liquor Barons is a WA-only retail co-operative with 80 liquor stores split into two brands: Liquor Barons (64 branded stores); and Bucks Off. The business has signed an agreement with Complexica for its Promotional Campaign Manager (PCM) product to help automate and streamline promotional planning and supplier portal functionality. Project scoping commences in January through to March and the intention is to go live with the platform from mid-2021.

The Complexica platform is replacing a laborious spreadsheet-based process and will result in digitised documentation for promotion planning, range management and supplier portal access. This, in turn, will lift Liquor Barons’ key marketing processes while saving at least one full-time employee’s time each year, Richard Verney said. It’ll also help remove errors from the manual process, which has historically involved different people entering, printing out and re-entering data.

Read More

Liquor Barons Selects Complexica's Decision Cloud® for Promotional Planning and Supplier Portal

14 January 2021

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that Liquor Barons in WA has selected Complexica's Promotional Campaign Manager (PCM) as its product of choice for promotional planning and supplier portal functionality. The project will begin with a scoping and specification phase in early January.

“At Liquor Barons we have an entrepreneurial mindset and are proud of being proactive rather than reactive in our approach to delivering the best possible customer service, which includes our premier liquor loyalty program and consumer-driven marketing” said Richard Verney, Marketing Manager of Liquor Barons. “Given Complexica’s expertise in the Liquor industry, and significant customer base on both the retail and supplier side, we chose Complexica's Promotional Campaign Manager for digitalizing our spreadsheet-based approach for promotion planning, range management, and supplier portal access, which in turn will lift the sophistication of our key marketing processes.”

Read More

DuluxGroup Signs Contract for the Implementation and National Rollout of Complexica's Decision Cloud® for Retail Execution

8 January 2021

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that it has expanded its relationship with DuluxGroup into the area of retail execution. DuluxGroup has been a strategic customer of Complexica since 2016, and this new contract will see DuluxGroup extend its use of Complexica’s Customer Opportunity Profiler (COP) and Larry, the Digital Analyst® – which are part of the Decision Cloud® software platform – into the Dulux Retail business unit.

Dulux is a leading marketer and manufacturer of some of Australia’s most recognised paint brands. The Dulux Retail sales team manage a diverse portfolio of products and the execution of our sales and marketing activity within both large, medium and small format home improvement retail stores," said Jay Bedford, Dulux National Retail Sales Manager. "We consistently challenge ourselves to innovate and grow and to create greater value for our customers and the end consumer. Given the rise and application of Artificial Intelligence in recent times, we have partnered with Complexica to help us identify the right insight at the right time to improve our focus, decision making, execution, and value creation."

Read More

DuluxGroup Steps up AI Investment for Retail Execution

8 January 2021

DuluxGroup has stepped up its artificial intelligence (AI) investment to further improve its retail execution game. The paint retailer has again expanded its investment into Complexica’s marketing and sales platforms, extending the use of the vendor’s Customer Opportunity Profiler and  Larry, the Digital Analyst®, across its retail business unit. The two AI-powered offerings are part of Complexica’s Decision Cloud platform.

DuluxGroup first signed up to Complexica in 2016, initially rolling out Customer Opportunity Profiler (COP) system for its trade paints, texture coatings and protective coatings business. In 2018, DuluxGroup then extended usage to its group digital capability team, integrating COP with the Adobe Campaign Platform to drive more personalised campaigns.

Read More

Bunzl Goes Live With Complexica's AI-driven CRM, Powered by Larry, the Digital Analyst®

16 November 2020

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that Bunzl has gone live with Complexica's CRM for in-field sales reps and account managers. Bunzl's deployment of Complexica's CRM augments earlier deployments of Complexica’s Order Management System (OMS) and Customer Opportunity Profiler (COP), all powered by Artificial Intelligence to provide sales reps with advanced capabilities for intelligent quoting, order processing, and guided selling.

“Over the past few years we have deployed Complexica's software modules in a sequential manner, with this latest deployment of CRM complementing our earlier implementations of Complexica's Order Management System (OMS) and Customer Opportunity Profiler (COP) to enable sales automation and optimization capabilities," said Lance Ward, Managing Director of Bunzl Australia & New Zealand. “Given the large SKU range we carry and wide variety of customers we serve, Complexica’s applications are best suited to deal with this inherent complexity without burdening our sales staff with endless data entry. This allows our teams to see more customers each day and provide the Bunzl personalised experience.”

Read More

PFD Signs Contract for the Implementation and National Rollout of Complexica's Decision Cloud® for Demand Planning and Replenishment Optimization

11 November 2020

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimization, announced today that it has signed a contract with PFD Food Services for the deployment of its Decision Cloud® software platform for automating and optimising demand planning and replenishment activities. Under the contract, PFD will deploy Complexica’s Decision Cloud® – powered by Complexica’s award-winning Artificial Intelligence engine, Larry, the Digital Analyst® – across its national operation to optimize the replenishment of tens of thousands of products across 70 warehouses. The deployment will allow PFD to replace its legacy Demand & Replenishment Planning system and extend its use of Complexica’s software and Artificial Intelligence engine across the business.

“PFD is Australia's largest privately-owned food services company, servicing a long tail of customers with an extensive product range, which results in an inherently complex operation,” said Richard Cohen, Chief Information Officer of PFD Food Services. “The deployment of Complexica’s Decision Cloud® for demand planning and replenishment optimization will allow us to improve our forecast accuracy, reduce stockouts and excess inventory, as well as reduce the manual effort involved in replenishing stock. We look forward to working with Complexica in this area, especially after our successful national rollout of Complexica’s CRM, Customer Opportunity Profiler (COP), and Order Management System (OMS) in 2019, which is now the core technology used by PFD’s in-field sales team for call planning, quoting & ordering, and managing customer interactions.”

Read More

Complexica Named Winner of 2020 Australian Business Award for Business Innovation and Digital Transformation

12 October 2020

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimization, announced today that its Artificial Intelligence platform – Decision Cloud® – has been recognised as an ABA100 Winner in The Australian Business Awards 2020 for Business Innovation and Digital Transformation categories. The award was based on Complexica's innovative use of multiple, self-selecting algorithms to automatically access a vast array of data sources (both structured and unstructured, such as internet data scraped from relevant websites), analyse these datasets along with internal customer data, and provide optimised recommendations for sales, marketing, & supply chain staff on a fully automated basis.

Now in their fifteenth year, The Australian Business Awards (ABA) program provides an opportunity for high-performing organisations which implement world-class business initiatives and develop innovative products and services to be acknowledged and honoured for their achievements both nationally and internationally. The national winners are benchmarked in the international chapter of the program at The World Business Awards whereby participants are provided with the unique opportunity to benchmark themselves against the top performers globally.

Read More

Complexica Chief Scientist, Dr. Zbigniew Michalewicz, Named One of Australia's 50 Leading Researchers

2 October 2020

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that the company's Chief Scientist, Dr. Zbigniew Michalewicz, has been named one of Australia's 50 Leading Researchers for his work in Evolutionary Computation. Dr. Zbigniew Michalewicz was also recently honoured with IEEE Lifetime Achievement Award for Artificial Intelligence Research, and named winner of the 2018 Science Excellence Awards in the category of STEM Professional (Science, Technology, Engineering and Mathematics).

Dr. Zbigniew Michalewicz has published more than 300 scientific papers in peer-reviewed journals during the past 30 years, along with many books, including the ground-breaking Genetic Algorithms + Data Structures = Evolution Programs, which was translated into many languages and cited more than 20,000 times in other journals, books, and publications. Zbigniew Michalewicz is one the world's most cited scientists in the area of Evolutionary Computation, according to Google Scholar, with more than 50,000 scientific citations.

Read More

Webinar Explores AI potential for Drinks Industry

26 September 2020

Complexica Managing Director Matt Michalewicz has discussed the rise of artificial intelligence and its potential for the drinks industry at a Drinks Association webinar

“For the liquor industry in particular, advances in Artificial Intelligence systems and Machine Learning algorithms can drive improvements in high-value areas such as trade spend and promotional planning, pricing, demand forecasting and inventory optimization, as well as multi-channel marketing and sales activities,” Michalewicz said. "The problem is that there has been so much technological development in the recent past, that most liquor industry participants are unaware of what’s now possible and the benefits that can be realised.”

During the webinar, Michalewicz revealed how AI can help bridge the gap between “insights” and optimized decision making and gave examples of how AI can improve promotional planning, pricing, personalisation, and demand forecasting. 

Read More

The Haircare Group Expands Complexica Deployment into New Zealand

17 September 2020

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that it has signed a contract with the Haircare Group for the deployment of its Decision Cloud® Order Management System (OMS) across the Haircare New Zealand business. Complexica's software platform will provide Haircare's staff in New Zealand with advanced capabilities for quoting, order processing, and guided-selling, which are collectively powered by Complexica’s proprietary Artificial Intelligence engine, Larry, the Digital Analyst®. Complexica's Decision Cloud® OMS and CRM applications have been in production use within the Australian operation of the Haircare Group since early 2018.

Read More

Metcash/ALM Goes Live with Phase 2 of Complexica's Decision Cloud® for AI-based Prediction and Optimization Capabilities

4 September 2020

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that Phase 2 of its award-winning Decision Cloud® Promotional Campaign Manager (PCM) has gone live within Metcash’s liquor division, Australian Liquor Marketers (ALM). The Phase 2 roll-out of the cloud-based application provides Metcash/ALM with advanced capabilities for predicting marketplace performance of future promotional plans, as well as generating what-if scenarios and optimised plans based upon a variety of constraints, business rules, and KPI objectives.

"Given the sheer complexity of our promotional planning workflow, we have always believed this area of our business is ideally suited for advanced Machine Learning and Artificial Intelligence technologies," said Simon Cleave, ALM's National Retail Category Manager. "Phase 2 of Complexica's Decision Cloud® Promotional Campaign Manager (PCM) has provided our team with world-class prediction and optimisation capabilities, allowing us to predict the future performance of promotional plans and optimise marketplace outcomes. We look forward to using the Artificial Intelligence functionality of Complexica's software platform to build promotional programs that ensure the best possible outcomes for our retailers."

Read More

Complexica Named Finalist for Two International Awards

4 August 2020

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that it has been shortlisted as finalist for two international awards: 2020 SaaS Awards in the category Best SaaS for Improved Productivity, and 2020 ARN Innovation Awards in the category Emerging Technology - Digital Transformation. Complexica was also named the winner of a bronze Stevie® Award in the Innovation in Technology category.

Matt Michalewicz, Complexica CEO, said: “It is an honour to make the SaaS and ARN Awards shortlist and win a bronze Stevie. These awards recognise the hard work and commitment of the Complexica team in using SaaS technologies to continually innovate.”

Read More

Contact

To schedule a demo or learn more about our software productsplease contact us:

Request a Demo

Search by category

Recent Posts

Contact

To schedule a demo or learn more about our software productsplease contact us:

Request a Demo

Some of our Customers