<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=273238486464353&amp;ev=PageView&amp;noscript=1">
Complexica news and blog

News

LatestArticle

Complexica CEO to join Managing Director of SAP Australia & NZ for Panel Discussion on Artificial Intelligence & Big Data at the Drinks Innovation Summit

18 October 2019

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that the company's CEO – Matt Michalewicz – will be part of the Retail Renaissance panel at the Drinks Innovation Summit in Sydney on 29th October, to discuss the evolution of big data, Artificial Intelligence, and block chain in creating a winning omni-channel strategy to innovate the customer experience.

Other panel members include Damien Bueno, President & Managing Director of SAP, Australia & New Zealand, Michelle Grujin, Managing Director, Retail of Accenture, Australia & New Zealand, and Rob Pritchard, General Manager, ALM, Metcash. More than 50 speakers are confirmed for the Drinks Innovation Summit, which takes place at Sydney’s Hyatt Regency Hotel on 29 October 2019. The one-day conference aimed at liquor suppliers and marketers, as well as retailers and publicans, focuses on advances in technology revolutionising the way liquor is produced, marketed, sold and consumed in Australia and across the globe.

Read More

Polyaire Signs with Complexica for AI-driven CRM

15 October 2019

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising supply & demand optimisation, announced today that it has signed a contract with Polyaire for the deployment of its "Touchless" Customer Relation Manager (CRM) application for use by sales & marketing staff, as well as management. The deployment follows on the successful deployment of Complexica's Customer Opportunity Profiler (COP) in 2018, powered by the award-winning Artificial Intelligence engine, Larry, the Digital Analyst®.

“We are pleased to extend our partnership with Complexica into the area of Customer Relationship Management, which will provide our business with corporate memory around customer interactions, transactions, and overall engagement," said Aemel Nordin, Managing Director of Polyaire. "Over the past few years we have found Complexica to be a valued technology partner that is easy to deal with, and yet commercially focused in terms of business outcomes. This deployment will extend the functionality and footprint of the Complexica application suite within the national Polyaire operation."

Read More

Complexica Embarks on ISO27001 Accreditation with Cybersecurity Specialist Firm CQR Australia

14 October 2019

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales, marketing, & supply chain decisions, announced today that they have partnered with CQR Australia Pty Ltd, in their pursuit of achieving ISO 27001 certification, one of the most globally recognised information security standards.

"Complexica recognises the need to make our Information Security Management System and associated processes world-class, so we can appropriately manage growing risks of software and data breaches that are becoming ever more common in today's cyber environment," said Matt Michalewicz, CEO of Complexica. "As such, we've partnered with CQR Australia Pty Ltd, to realise ISO 27001 certification, improve our internal systems and process, and provide reassurance to our global customers and partners that our internal security controls are managed to a global standard."

Read More

Lion Selects Complexica for AI-driven Trade Promotion Optimisation

10 October 2019

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that it has signed a contract with Lion for the deployment of its award-winning Promotional Campaign Manager (PCM), powered by Complexica's Artificial Intelligence engine, Larry, the Digital Analyst®. The cloud-based application will provide Lion with advanced capabilities for predicting the value of future promotional plans based on volume, revenue, and margin, as well as generating what-if scenarios and optimised plans based upon a variety of constraints, business rules, and KPI objectives.

“Lion is one of Australasia’s largest food and beverage companies, supplying various alcohol products to wholesalers and retailers, and running multiple and frequent trade promotions throughout the year. The creation of promotional plans is a complicated task that requires considerable expertise and effort, and is an area where improved decision-making has the potential to positively impact the sales growth of various Lion products and product categories,” said Mark Powell, Lion’s National Sales Director. “Given Complexica’s world-class prediction and optimisation capabilities, award-winning software applications, and significant customer base in the food & alcohol industry, we have selected Complexica as our vendor of choice for trade promotion optimisation.”

Read More

SodaStream Signs with Complexica for AI-driven Retail Execution to Optimise In-field Sales

30 September 2019

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that it has signed a contract with SodaStream Australia for the deployment of a number of software applications for optimising sales force activities and managing customer relationships and interactions within a retail execution setting. Under the contract, Complexica will provide SodaStream staff with advanced capabilities for dynamic call planning, guided-selling, route optimisation, CRM, and order processing, through the deployment of its Customer Opportunity Profiler (COP), “Touchless” CRM, and Order Management System (OMS), which are collectively powered by Complexica’s award-winning Artificial Intelligence engine, Larry, the Digital Analyst®

“SodaStream is the world’s largest manufacturer, distributor and marketer of sparkling water making systems, and Australia represents one of our highest growth markets worldwide. As such, we are always seeking ways to stay ahead of growing customer demand to ensure that our products are promptly available in an ever-increasing number of outlets throughout the country,” said Mark Fenton, CEO of SodaStream Australia. “Our products are distributed across a broad set of outlets operating under different business models, ranging from ‘big-box retailers’ to small convenience stores. This affects our ability to influence range, share-of-shelf, and stock holdings at the store level, and also adds complexity to our retail execution and field sales model. Given the rise of Artificial Intelligence and prescriptive analytics in recent times, we have partnered with Complexica to help us automatically predict the ‘next best stores’ to visit at any given time, provide each rep with the 'next best conversations' for each store, and dynamically optimise individual call plans.”

Read More

Artificial Intelligence - the Future is Now

29 September 2019

Artificial intelligence is being used by retailers across the entire product supply chain and customer service cycle, including key areas such as pricing and promotional planning. Artificial Intelligence can determine the best price for individual items using data including seasonality, price elasticity customer product preferences and purchase histories, along with real-time inputs on inventory levels and competitive products and prices. This results in more specific discounts or marginal price increases on individual SKUs to increase demand and maximise profits. Metcash’s ALM last year announced a partnership with AI provider Complexica for standardising and optimising its promotions by using its PCM capabilities to plan and analyse campaigns, along with predicting and optimising their effectiveness.

Read More

ALM CEO is a New Campion for Successful Independents

23 September 2019

Chris Baddock has officially taken over as CEO at Australian Liquor Marketers (ALM) after being announced as Scott Marshall’s successor back in October last year. Baddock is a well credentialed executive with more than 25 years of experience, many of those in liquor, with a background on both the supplier and retailer sides. For its September issue, National Liquor News caught up with Baddock to find out a bit more about his background and what his plans are for ALM moving forward.

NLN: Can you tell me a bit about ALM’s partnership with Complexica and how that’s progressing?

It’s exciting. We’re in phase one, and phase one is going to ensure that we optimise the promotional programming for our retailers. What it’s really doing is focusing on what the consumers are purchasing today, that will help us understand what’s emerging regarding categories. And through literally hundreds of thousands of lines of data, understand what the correct mix is for both the consumer and the retailer. So, it’s giving us the optimal mix and we’ve already scoped phase two and three. That is where artificial intelligence (AI) will help us build even more effective promotional programming.

Read More

Complexica CEO and IBM's Director of Data Science and Artificial Intelligence Present on the Future of AI and Current Applications

21 August 2019

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales, marketing, & supply chain decisions, announced today that the company's CEO – Matt Michalewicz – joined Dr Ross Farrelly, IBM's Director of Data Science and Artificial Intelligence to present on the subject of applied AI across two cities in Australia on the 20th and 21st of August.

Read More

Matt Michalewicz Provides Opening Keynote at Toll's 2019 Future Logistics Conference

21 August 2019

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales, marketing, & supply chaindecisions, announced today that the company's CEO – Matt Michalewicz – was the opening keynote speaker at Toll's 2019 Future Logistics conference in Melbourne. Matt's presentation focused on the differences between innovation & disruption, macro trends that are driving disruption and re-shaping customer expectations across various industries, the rise of Artificial Intelligence, and how to enable innovation from within and partner across silos, operating units, and businesses to generate greater win-win outcomes.

Read More

Complexica wins the 2019 Australian Business Award for Software Innovation

1 August 2019

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales, marketing, and supply chain decisions, announced today that its Artificial Intelligence platform – Larry, the Digital Analyst® was named winner of the 2019 Australian Business Award for Software Innovation. The award was based on Complexica's innovative use of multiple, self-selecting algorithms to automatically access a vast array of data sources (both structured and unstructured, such as internet data scraped from relevant websites), analyse these datasets along with internal customer data, and provide optimised recommendations for sales, marketing, & supply chain staff on a fully automated basis.

When applied to sales & marketing activities, Larry, the Digital Analyst® can improve revenue & margin by directing sales staff to the best opportunities, along with recommendations on what conversations to have, what products to offer, and what price to quote. Larry can also optimise promotional planningsales territory mappingpricing & margin, as well as cross-selling, up-selling and churn prevention. For more information on Complexica's Larry,the Digital Analyst®, please visit: https://www.complexica.com/software/larry-the-digital-analyst

Read More

Metcash Engages Complexica to Bring in the Smarts

19 July 2019

Metcash has implemented Complexica's artificial intelligence (AI)-powered Promotional Campaign Manager (PCM) to bring a little more ‘smarts’ to its promotional and retailer profitability. Phase one is complete, after the agreement was signed last year, within Metcash’s liquor division, Australian Liquor Marketers (ALM), which operates out of 15 distribution centres in Australia and New Zealand. In July, Complexica and ALM kicked off phase two of the project, which will introduce advanced prediction and optimisation capabilities into the deployed system.  

Read More

CSR Turns to Complexica for Artificial Intelligence Software within its Store Network

4 July 2019

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales and marketing activities, announced today that it has signed a contract with CSR for Complexica’s Artificial Intelligence software for use within in its Gyprock Trade Centres.

“As the leading brand of plasterboard in Australia, CSR Gyprock is always seeking ways to provide a better customer experience and solidifying the Gyprock Trade Centres’ reputation for providing quality, value and local expert advice,” said Troy Jones, Regional General Manager. “Given the rise of Artificial Intelligence and big data analytics in recent times, we have engaged Complexica to explore how we can provide the Gyprock Trade Centre team with predictive insights on sales and customers, as well as optimised recommendations that are store and customer-specific, rather than endless reporting that needs to be analysed and interpreted."

Read More

Contact

To schedule a demo or learn more about our software productsplease contact us:

Request a Demo

Search by category

Recent Posts

Subscribe to Email Updates

Contact

To schedule a demo or learn more about our software productsplease contact us:

Request a Demo

Some of our Customers