<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=273238486464353&amp;ev=PageView&amp;noscript=1">
Complexica news and blog

News

LatestArticle

Webinar Explores AI potential for Drinks Industry

26 September 2020

Complexica Managing Director Matt Michalewicz has discussed the rise of artificial intelligence and its potential for the drinks industry at a Drinks Association webinar. 

“For the liquor industry in particular, advances in Artificial Intelligence systems and Machine Learning algorithms can drive improvements in high-value areas such as trade spend and promotional planning, pricing, demand forecasting and inventory optimization, as well as multi-channel marketing and sales activities,” Michalewicz said. "The problem is that there has been so much technological development in the recent past, that most liquor industry participants are unaware of what’s now possible and the benefits that can be realised.”

During the webinar, Michalewicz revealed how AI can help bridge the gap between “insights” and optimized decision making and gave examples of how AI can improve promotional planning, pricing, personalisation, and demand forecasting. 

Read More

The Haircare Group Expands Complexica Deployment into New Zealand

17 September 2020

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that it has signed a contract with the Haircare Group for the deployment of its Decision Cloud® Order Management System (OMS) across the Haircare New Zealand business. Complexica's software platform will provide Haircare's staff in New Zealand with advanced capabilities for quoting, order processing, and guided-selling, which are collectively powered by Complexica’s proprietary Artificial Intelligence engine, Larry, the Digital Analyst®. Complexica's Decision Cloud® OMS and CRM applications have been in production use within the Australian operation of the Haircare Group since early 2018.

Read More

Metcash/ALM Goes Live with Phase 2 of Complexica's Decision Cloud® for AI-based Prediction and Optimization Capabilities

4 September 2020

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that Phase 2 of its award-winning Decision Cloud® Promotional Campaign Manager (PCM) has gone live within Metcash’s liquor division, Australian Liquor Marketers (ALM). The Phase 2 roll-out of the cloud-based application provides Metcash/ALM with advanced capabilities for predicting marketplace performance of future promotional plans, as well as generating what-if scenarios and optimised plans based upon a variety of constraints, business rules, and KPI objectives.

"Given the sheer complexity of our promotional planning workflow, we have always believed this area of our business is ideally suited for advanced Machine Learning and Artificial Intelligence technologies," said Simon Cleave, ALM's National Retail Category Manager. "Phase 2 of Complexica's Decision Cloud® Promotional Campaign Manager (PCM) has provided our team with world-class prediction and optimisation capabilities, allowing us to predict the future performance of promotional plans and optimise marketplace outcomes. We look forward to using the Artificial Intelligence functionality of Complexica's software platform to build promotional programs that ensure the best possible outcomes for our retailers."

Read More

Complexica Named Finalist for Two International Awards

4 August 2020

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that it has been shortlisted as finalist for two international awards: 2020 SaaS Awards in the category Best SaaS for Improved Productivity, and 2020 ARN Innovation Awards in the category Emerging Technology - Digital Transformation. Complexica was also named the winner of a bronze Stevie® Award in the Innovation in Technology category.

Matt Michalewicz, Complexica CEO, said: “It is an honour to make the SaaS and ARN Awards shortlist and win a bronze Stevie. These awards recognise the hard work and commitment of the Complexica team in using SaaS technologies to continually innovate.”

Read More

Complexica CEO to Present at the 2020 FOMENT "Wine Meets Tech" Conference

14 July 2020

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that the company's CEO – Matt Michalewicz – will present on the topic of sales & distribution optimisation at the upcoming FOMENT conference on 29th July. During his presentation, Matt will discuss the topics of pricing, trade promotions, in-field sales & distribution, as well as the role that Artificial Intelligence plays in these areas. Examples will be provided from the food & liquor industry, and for more information about the event, please click hereCurrent customers of Complexica in the food & beverage industry include Metcash, Pernod RicardPFD Foods, Costa Group, LMG, & Lion.

Read More

Complexica Achieves ISO27001 Certification

12 June 2020

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that it has achieved ISO27001 certification, recognising its commitment to providing customers with the highest level of information security management. Following an extensive audit process, the certification was issued by TQCSI International, an accredited, third party certification body providing auditing and certification of international management system standards with offices in more than in 30 countries.

Read More

Enabling People and Process: How AI is just One Component of an Overall Solution

19 May 2020

When Complexica was launched 2014, the company's first two customers were in the food and beverage sector, with Artificial Intelligence being part of the founder's life for many decades before that. They are astounded to see the hype around AI today, and how many small companies have been created to capitalise on its rise. “In all our years of experience we found that to deliver AI-based technology successfully the first rule is to make sure AI is really the right technology to solve the problem you are trying to solve. AI is just one component of an overall solution.”

For businesses wanting an AI solution, Complexica looks at the number of customers they have, the number of products they sell, and the complexity around how they make and/or deliver those products to customers.  Michalewicz explains it is the complexity of a business not its size that is key. “It is a well-suited solution when the complexity of a business’s operations begins to overpower the people working in it and they struggle to manage and stay on top of what needs to be done”.

Read More

Costa Group Signs Contract with Complexica for 'Click and Collect' Deployment as Part of Omnichannel Strategy

21 April 2020

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that it has signed a contract with Costa Group to deploy Complexica’s Order Management System (OMS) to enable customer 'Click and Collect’ self service within a wholesale market trading context.

This capability is the first foundational component of the Omnichannel strategy which Complexica developed together with Costa Group in early 2019. Phase 1 will allow Costa Group’s customers to place orders online, as well digitise and automate many internal market floor operational processes for order management and inventory control. Phase 2 will bring intelligent product and pricing recommendations to the 'Click and Collect’ application, powered by Complexica’s award winning AI engine, Larry, the Digital Analyst®

“After a successful strategy engagement to develop an end-state digital vision and roadmap, and some further software specification work, we have now partnered with Complexica to deploy Click and Collect first in our Brisbane market, and then nationally. We have taken an approach of digitisation, followed by automation, followed by optimisation which we expect to enable success and minimise our change management risk”, said Damian Bourne, General Manager of Costa Group Farms & Logistics. “We have greatly enjoyed working with the team at Complexica and look forward to a successful deployment and national rollout”.

Read More

Complexica CEO to Present on Artificial Intelligence at Drinks Association Event

11 March 2020

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that the company's CEO – Matt Michalewicz – will present on the topic of Artificial Intelligence at the upcoming Drinks Association event in Sydney on 24th March. During the keynote presentation, Matt will cover the difference between innovation and disruption, macro trends that are re-shaping industries, what Artificial Intelligence is and why it’s important, along with examples from the food & liquor industry. For more information about the event, please visit: www.drinkscentral.com.au/4751?Article=network-breakfast-rise-artificial-intelligence

Read More

Australian Outdoor Living Goes Live with Complexica's Decision Cloud® for Media Spend Optimisation, and Commences National Rollout

4 February 2020

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that Australian Outdoor Living has gone live with its What-if Simulator & Optimiser, powered by Complexica’s award-winning Artificial Intelligence engine, Larry, the Digital Analyst®. A national roll out of the software has now commenced, to allow Australian Outdoor Living to optimise its marketing mix and media spend decisions within each state.

 “We have enjoyed working with the Complexica team during the past year to deploy their Artificial Intelligence software, which provides advanced prediction and optimisation capabilities for media spend allocation decisions,” said Daryl Chim, Chief Operating Officer at Australian Outdoor Living. “Now in production, Complexica’s What-if Simulator & Optimiser provides us with a platform for improved decision-making and enhanced marketing ROI, and we look forward to rolling out the software to all of our sites during the next few months."

Read More

It's all About the Customer: Artificial Intelligence, Big Data & Blockchain

10 January 2020

If Artificial Intelligence (AI) has been around as a concept for 50 years, why is it only becoming prominent now? According to Complexica’s CEO, Matt Michalewicz, the two key drivers have been improvements in business and technology. Businesses have more digitalised processes than in the past, and this has assisted the growth of AI. Technologically, computer power has become cheaper, and the data to train AI is readily available with the explosion of the internet. The capabilities and algorithms of AI have improved to incorporate ‘deep learning’; considering what consumers see and what they say using their natural language, to recognise patterns in how they think. AI and machine learning automates analysis. It makes assumptions, assesses models and re-evaluates data to provide detailed predictions at speed and scale, without human intervention. It learns from itself, with predictions becoming increasingly accurate and more specific over time.

Read More

PFD Food Services Goes Live with Complexica's Decision Cloud® for AI-driven CRM and In-Field Sales Enablement

18 December 2019

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that PFD Food Services has gone live with its Touchless CRM, Customer Opportunity Profiler (COP) and Order Management System (OMS), all part of the Decision Cloud® platform and powered by Complexica’s award-winning Artificial Intelligence engine, Larry, the Digital Analyst®. The cloud-based platform has been deployed as an integrated platform to assist PFD Food Services' sales team across the entire sales process – from call planning and visiting customers, through to in-field quoting & ordering and the recording of customer information. A national roll out of the software has now commenced, to optimise its in-field sales activities within each state.

Read More

Contact

To schedule a demo or learn more about our software productsplease contact us:

Request a Demo

Search by category

Recent Posts

Subscribe to Email Updates

Contact

To schedule a demo or learn more about our software productsplease contact us:

Request a Demo

Some of our Customers