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Complexica news and blog



Australian Marketing Institute to Host Complexica CEO on Predictions Panel

9 October 2017

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales & marketing activities, announced today that Matthew Michalewicz will be a panelist at the AMI National Awards for Marketing Excellence. For 35 years, the AMI Awards for Marketing Excellence have celebrated individuals and organisations who have achieved extraordinary success from innovative and effective marketing practices. The Awards have evolved over the years in response to new developments in marketing theory and practice to reflect the growing appreciation of the critical role of marketing as the vital source of value creation for a business.

For more information, please visit: http://hub.ami.org.au/event/NSWA17/ for Sydney, NSW and www.ivvy.com.au/event/SAA17 for Adelaide, South Australia

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Artificial Intelligence Meets Sales

26 September 2017

Today, many customers are better informed than the salespeople they engage with, largely due to the substantial amount of research they do beforehand. This well-documented phenomenon – of information asymmetry swinging from the salesperson to the customer in recent times – is manifesting itself across countless industries, and is being compounded by another trend called ‘mass personalisation’. Better informed and educated, customers are increasingly dictating what they want and demanding a more personalised service when they buy.

They also want to deal with salespeople who educate them and provide contextually relevant information, and to not waste time on probing questions that highlight ignorance. This amplifies the pressure on sales and marketing departments, who are finding themselves on the wrong end of these trends and ill-equipped to cope. Unable to reverse the tide, many salespeople are finding their once-lucrative jobs disappearing and being replaced by self-service models, and corporate margins are under siege by well-informed consumers who shop the market for the best deals

Where will it all lead? Enter artificial intelligence.

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Complexica Expands Team in Australia and Overseas

31 August 2017

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales & marketing activities, announced today that created numerous new roles and positions during the past few months, which include the appointment of Dr. Ali Shemshadi, Dr. Riky Tan, and Xiang Li as Machine Learning Scientists, and Iulian Coretchi as General Manager of Testing & Development. Jon Lee has also joined the company as Software Engineering Lead, and Murad Mekhtiev as Business Analyst.

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Complexica Chief Scientist to Provide Keynote at the Federated Conference on Computer Science and Information Systems

2 August 2017

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales & marketing activities, announced today that the company's Chief Scientist, Dr. Zbigniew Michalewicz, will be a keynote speaker at the annual Federated Conference on Computer Science and Information Systems, held in Prague on Sept 3rd - 6th 2017.

Dr. Zbigniew Michalewicz’s keynote will focus on the topics of big data, disruption, and Artificial Intelligence, and how these market forces are shaping industries and start-ups around the world. He will provide real-world examples of how AI-based applications have been applied within large organisations during the past few decades, and how the nature and outcomes of those applications is changing over time. Engaging and educational, Zbigniew's keynote will draw on facts, studies, and real-life examples from his 30-year career running Artificial Intelligence software companies in the United State, Europe, and Australia.

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DuluxGroup Adopts AI-powered Sales Assistant

17 July 2017

DuluxGroup has become the latest brand to sign on with artificial intelligence sales optimisation vendor, Complexica, in a bid to automate processes for sales staff and provide a more personalised customer experience.

The deployment of Complexica's Customer Opportunity Profiler (COP) system for the brand's trade paints, texture coatings, and protective coatings businesses, is about reducing non-selling time of sales staff, personalise customer interactions and conversations, and automate the manual research undertaken by sales staff. According to DuluxGroup, customer research and analysis across the brand's offerings was a well-recognised problem meant most sales teams lacked the time and analytical skills to execute, often leading to the under- or over-servicing of accounts, lost opportunities, and poor allocation of resources and time.

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DuluxGroup Signs Contract with Complexica for Artificial Intelligence Software to Optimise Sales

28 June 2017

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales and marketing activities, announced today that it has signed a contract with DuluxGroup for the deployment of a next-generation Customer Opportunity Profiler (COP) system, powered by Larry, the Digital Analyst®. DuluxGroup will deploy the software within its trade paints, texture coatings, and protective coatings businesses to reduce the non-selling time of sales staff, personalise customer interactions and conversations, and automate the manual research undertaken by sales staff.

“After an evaluation process and successful proof-of-concept in 2016, we have chosen to partner with Complexica to upgrade the technological capability of our in-field sales force,” said Stephen Mooney, Group Sales Capability Manager for DuluxGroup. “The next-generation Customer Opportunity Profiler provided by Complexica will serve as a key tool for sales staff to optimise their daily activities, personalise conversations and interactions with customers, and analyse data to generate actionable insights.”

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Complexica CEO Discusses Artificial Intelligence with Marty Switzer on Sky News

9 June 2017

Complexica's CEO, Matthew Michalewicz, joins Marty Switzer on Sky News to dispel some common myths about the rise of Artificial Intelligence, and explain why jobs are not in danger, yet.

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Rise of the Robots

9 June 2017

The world's leading roboticists have a dream: that by 2050 they will create autonomous robots to beat the world's best human soccer players. In much the same way as IBM used its Deep Blue supercomputer in 1997 to show artificial intelligence could defeat world chess grandmaster Garry Kasparov, today's roboticists use robot footballers to show the public the power of what's coming. So in 2015, Australia won the world RoboCup for the third time, and it has the rights to hold the world championships in Sydney in 2019. Maurice Pagnucco, Head of the School of Computer Science and Engineering at UNSW, says other applications include deploying robots in urban search and rescue, and using them as office assistants and domestics.

In the domain of project management, Mike Kaye, Principal at project management and advisory Quay Consulting, says robotics is limited to data analysis, monitoring, and reporting for now. Although this may speed managing interdependencies, project management success still hinges on 'soft skills' – from communications through negotiation, peer-to-peer learning and change management. Matthew Michalewicz, CEO and co-founder of AI specialist Complexica says robotics can make us better project managers because they manage repetitive tasks, track people and timelines, monitor dependencies in supply, and audit projects.

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LBT Innovations Appoints Artificial Intelligence Expert to Board of Directors

5 June 2017

LBT Innovations (LBT) has appointed artificial intelligence expert, Matthew Michalewicz, as Non-executive Director effective from 1 September. LBT Innovations is listed on the ASX, and has emerged o ver the past decade as a ground-breaking designer of advanced automated solutions for the preparation and analysis of microbiology culture specimens, with significant benefits for busy clinical laboratories. For more information on LBT Innovations, please visit: www.lbtinnovations.com 
LBT Innovations Chairman, Robert Finder said, “Matt brings outstanding knowledge in the area of artificial intelligence, combined with an entrepreneurial background that will greatly help LBT Innovations achieve our strategic goals. He is a welcome addition to our board.”
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Three Ways That Artificial Intelligence Will Shake Up Australian Sales: Complexica

25 May 2017

Businesses that sell a large range of products to a large range of customers are burdened by an analytical challenge that drags down their yield on sales resources. The challenge, simply put, is to help each sales rep answer the following two questions:

  • “Who should I call on this week?” (i.e. where are the opportunities or potential problems?)
  • “What personalised messages/insights should I deliver in each call?”

At present, most sales reps answer these questions by accessing various systems and databases, where they shift through endless customer data, survey information, and transactional data, looking for opportunities or alarming trends (such as down trends). They manually identify the customers that should be visited, add those customers to their call plan, optimise the plan for the best logistical sequence, and then Google the customer before finally making the visit. What’s interesting about this process is that it has nothing to do with sales. This is an analytical task. It prepares the sales rep for the sales visit, and although it's important to be prepared, the task itself is not a sales task.

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Complexica Wins Tender to Provide Artificial Intelligence Software for Pfizer Australia

3 May 2017

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales and marketing activities, announced today that it has won a tender at Pfizer Australia for the deployment of its What-if Simulator, powered by Complexica’s proprietary Artificial Intelligence engine, Larry, the Digital Analyst®.

“After evaluating a number of software companies in the marketplace that possess advanced prediction and optimisation capabilities, we have ultimately selected Complexica as our vendor of choice.” said Andrew Endicott, Brand Manager for Pfizer Australia. “We have found that answering complex “what-if” questions is a challenging and time-consuming endeavour, and we believe that Complexica’s What-if Simulator can provide Pfizer Australia with a platform for scenario analysis that will improve our decision-making in the future. We look forward to working with Complexica to address some of the analytical and “what-if” challenges facing our business and operating environment.”

Pfizer Australia is part of Pfizer, Inc., which is the world's largest research-based pharmaceutical company, employing more than 96,000 people globally and turning over in excess of $52 billion annually. The company's key areas of focus are immunology, oncology, cardiology, diabetology/endocrinology, and neurology. Since being founded in 1849, the company has been committed to applying science and its global resources to improve health and well-being at every stage of life. For more information about Pfizer, please visit: www.pfizer.com

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Pfizer Australia Adopts AI-Powered Digital Analyst for Sales and Marketing Decision Making

3 May 2017

Pfizer Australia is rolling out artificial intelligence-based digital analyst tools from Complexica in a bid to improve the pharmaceutical company’s data-driven sales and marketing decision making.

Based on its digital analyst engine, dubbed Larry, Complexica’s What-if Simulator allows Pfizer to test and optimise a range of scenarios based on internal and external data sets. In a statement, the company said it plans to use the software to simulate the impact of sales and marketing strategies, investigate assumptions and hypothesis difficult to test in the real world, and compare the outcome of various what-if scenarios in order to understand what’s contributing to business results.

Pfizer said the software will also help to understand deterministic and non-deterministic factors presented in its business operations, as well as see how variables within different questions impact one another. Pfizer brand manager, Andrew Endicott, said the group evaluated a number of predictive and optimisation offering before opting for Complexica.

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  Boehringer Ingelheim Dulux Group PFD Food Services Coventry Group Pfizer