Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales, marketing, and supply chain decisions, announced today that its Artificial Intelligence platform – Larry, the Digital Analyst® – was named winner of the 2019 Australian Business Award for Software Innovation. The award was based on Complexica's innovative use of multiple, self-selecting algorithms to automatically access a vast array of data sources (both structured and unstructured, such as internet data scraped from relevant websites), analyse these datasets along with internal customer data, and provide optimised recommendations for sales, marketing, & supply chain staff on a fully automated basis.
When applied to sales & marketing activities, Larry, the Digital Analyst® can improve revenue & margin by directing sales staff to the best opportunities, along with recommendations on what conversations to have, what products to offer, and what price to quote. Larry can also optimise promotional planning, sales territory mapping, pricing & margin, as well as cross-selling, up-selling and churn prevention. For more information on Complexica's Larry,the Digital Analyst®, please visit: https://www.complexica.com/software/larry-the-digital-analyst