<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=273238486464353&amp;ev=PageView&amp;noscript=1">
Complexica news and blog

News

LatestArticle

Marketing Trends to Consider, Retire and Watch in 2018

15 November 2017

As we look forward toward 2018, we want to provide marketers with a new way of looking at the future. Instead of worrying about all the buzzwords, new techniques, and technologies, we want to help marketers better understand how to listen to trends based on their specific business. What 2018 marketing trends are important for your specific business? Furthermore, what roles and technologies do you need to be successful?

Read More

3 Real Examples of AI Transforming Sales Results

9 November 2017

People have been rather pessimistic in the past about automation and artificial intelligence (AI) creating a ‘sales career apocalypse,’ but they've recently been converted to believe in a far brighter future for those willing to combine old school value with new school technology. Humans who embrace working with bots and leverage advanced technology as they engage prospects and customers will unlock the secret to driving sales pipeline and then progressing through to accelerated revenue. Here are three real world examples of how AI is transforming sales results.

Read More

Haircare Australia Goes Live With Complexica's Order Management System, Powered by Larry, the Digital Analyst®

8 November 2017

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales and marketing activities, announced today that Haircare Australia has gone live with Complexica's Order Management System (OMS) for in-field sales reps and customer service staff. Complexica’s Order Management System (OMS) is powered by Larry, the Digital Analyst®, and provides sales, telesales, and customer service staff with advanced capabilities for intelligent quoting, order processing, and guided selling. Haircare Australia will go live with Complexica's "Touchless" CRM in February 2018, followed by Complexica's Customer Opportunity Profiler (COP) later in the year.


Read More

How AI Can Boost your Company Results

2 November 2017

The hype around artificial intelligence (AI) is at an all-time high, with the AI technology market forecasted to reach $37 billion by 2025. Indeed, there has also been a great deal of discussion around the opportunities and threats to business management and workforce in general. When it comes to AI, there’s a reason for the hype – the potential payoff of embracing it is enormous. In this article, you will gain insight into how companies are already using AI, and find out what can be accomplished with AI in business management.

Now let’s look at how AI can help your business today. Better analysis of insights can improve your business’ return on investment by 10 to 20%, and drive average profit growth of 14%, according to McKinsey & Company. However, in an age of information overload, the human brain is incapable of processing the vast amounts of data to translate that information into knowledge – to make better decisions in business processes optimisation.

Read More

Australian Marketing Institute to Host Complexica CEO on Predictions Panel

9 October 2017

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales & marketing activities, announced today that Matthew Michalewicz will be a panelist at the AMI National Awards for Marketing Excellence. For 35 years, the AMI Awards for Marketing Excellence have celebrated individuals and organisations who have achieved extraordinary success from innovative and effective marketing practices. The Awards have evolved over the years in response to new developments in marketing theory and practice to reflect the growing appreciation of the critical role of marketing as the vital source of value creation for a business.

For more information, please visit: http://hub.ami.org.au/event/NSWA17/ for Sydney, NSW and www.ivvy.com.au/event/SAA17 for Adelaide, South Australia

Read More

Artificial Intelligence Meets Sales

25 September 2017

Today, many customers are better informed than the salespeople they engage with, largely due to the substantial amount of research they do beforehand. This well-documented phenomenon – of information asymmetry swinging from the salesperson to the customer in recent times – is manifesting itself across countless industries, and is being compounded by another trend called ‘mass personalisation’. Better informed and educated, customers are increasingly dictating what they want and demanding a more personalised service when they buy.

They also want to deal with salespeople who educate them and provide contextually relevant information, and to not waste time on probing questions that highlight ignorance. This amplifies the pressure on sales and marketing departments, who are finding themselves on the wrong end of these trends and ill-equipped to cope. Unable to reverse the tide, many salespeople are finding their once-lucrative jobs disappearing and being replaced by self-service models, and corporate margins are under siege by well-informed consumers who shop the market for the best deals

Where will it all lead? Enter artificial intelligence.

Read More

Bunzl Goes Live With Complexica's Order Management System, Powered by Larry, the Digital Analyst®

12 September 2017

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales and marketing activities, announced today that Bunzl has gone live with Complexica's Order Management System (OMS) for in-field sales reps and customer service staff. Complexica’s Order Management System (OMS) is powered by Larry, the Digital Analyst®, and provides sales, telesales, and customer service staff with advanced capabilities for intelligent quoting, order processing, and guided selling.

Bunzl is an international distribution and outsourcing company headquartered in the United Kingdom with revenues in excess of AU$10 billion and operations spanning across 29 countries. The company supports businesses all over the world with a diverse range of non-food consumable products that are essential for their customers to successfully operate their businesses. Its customers include healthcare, caterers, facility managers, retailers, food processors and industry. Bunzl is listed on the London Stock Exchange FTSE100 Index and employs more than 15,000 staff globally. For more information about Bunzl, please visit: www.bunzl.com

Read More

Complexica Expands Team in Australia and Overseas

4 September 2017

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales & marketing activities, announced today that created numerous new roles and positions during the past few months, which include the appointment of Dr. Ali Shemshadi, Dr. Riky Tan, and Xiang Li as Machine Learning Scientists, and Iulian Coretchi as General Manager of Testing & Development. Jon Lee has also joined the company as Software Engineering Lead, and Murad Mekhtiev as Business Analyst.

Read More

Complexica Chief Scientist to Provide Keynote at the Federated Conference on Computer Science and Information Systems

9 August 2017

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales & marketing activities, announced today that the company's Chief Scientist, Dr. Zbigniew Michalewicz, will be a keynote speaker at the annual Federated Conference on Computer Science and Information Systems, held in Prague on Sept 3rd - 6th 2017.

Dr. Zbigniew Michalewicz’s keynote will focus on the topics of big data, disruption, and Artificial Intelligence, and how these market forces are shaping industries and start-ups around the world. He will provide real-world examples of how AI-based applications have been applied within large organisations during the past few decades, and how the nature and outcomes of those applications is changing over time. Engaging and educational, Zbigniew's keynote will draw on facts, studies, and real-life examples from his 30-year career running Artificial Intelligence software companies in the United State, Europe, and Australia.

Read More

DuluxGroup Adopts AI-powered Sales Assistant

17 July 2017

DuluxGroup has become the latest brand to sign on with artificial intelligence sales optimisation vendor, Complexica, in a bid to automate processes for sales staff and provide a more personalised customer experience.

The deployment of Complexica's Customer Opportunity Profiler (COP) system for the brand's trade paints, texture coatings, and protective coatings businesses, is about reducing non-selling time of sales staff, personalise customer interactions and conversations, and automate the manual research undertaken by sales staff. According to DuluxGroup, customer research and analysis across the brand's offerings was a well-recognised problem meant most sales teams lacked the time and analytical skills to execute, often leading to the under- or over-servicing of accounts, lost opportunities, and poor allocation of resources and time.

Read More

DuluxGroup Signs Contract with Complexica for Artificial Intelligence Software to Optimise Sales

28 June 2017

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales and marketing activities, announced today that it has signed a contract with DuluxGroup for the deployment of a next-generation Customer Opportunity Profiler (COP) system, powered by Larry, the Digital Analyst®. DuluxGroup will deploy the software within its trade paints, texture coatings, and protective coatings businesses to reduce the non-selling time of sales staff, personalise customer interactions and conversations, and automate the manual research undertaken by sales staff.

“After an evaluation process and successful proof-of-concept in 2016, we have chosen to partner with Complexica to upgrade the technological capability of our in-field sales force,” said Stephen Mooney, Group Sales Capability Manager for DuluxGroup. “The next-generation Customer Opportunity Profiler provided by Complexica will serve as a key tool for sales staff to optimise their daily activities, personalise conversations and interactions with customers, and analyse data to generate actionable insights.”

Read More

Complexica CEO Discusses Artificial Intelligence with Marty Switzer on Sky News

9 June 2017

Complexica's CEO, Matthew Michalewicz, joins Marty Switzer on Sky News to dispel some common myths about the rise of Artificial Intelligence, and explain why jobs are not in danger, yet.

 
Read More

Contact

To schedule a demo or learn more about our software productsplease contact us:

Optimise My Sales

Search by category

Recent Posts

Subscribe to Email Updates

Contact

To schedule a demo or learn more about our software productsplease contact us:

Optimise My Sales

Some of our Customers