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ALM Outlines its Digital Transformation

14 April 2021

Speaking at a recent investor day for Metcash, ALM CEO Chris Baddock has outlined a transformation of its digital business as one of four key initiatives. The other three initiatives include driving brand awareness and appeal, owned and exclusive brands and supply chain flexibility and efficiency. He added: “It’s no good having great systems if you don’t have great data, so we have to clean our data and make sure there is a conduit between the retailer and ourselves, so that we can use that data to give the most effective and efficient promotional programs.”

ALM has already started working with Complexica to use artificial intelligence to develop promotional plans and also to help predict marketplace performance.

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Complexica CEO to Speak at the 2021 AMI Marketing Prediction Series

17 March 2021

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that the company's CEO – Matt Michalewicz – will speak at the national AMI Marketing Prediction Series event on March 31st. 

The Australian Marketing Institute has attracted some of Australia’s finest marketing minds to share their thoughts on the marketing trends they think will define 2021 and re-shape how we approach the future. The Prediction series is an opportunity to gain valuable insider knowledge from some of the industry’s most experienced and engaging thought leaders. During this exclusive one-day event, our expert panel of speakers will share their views on emerging trends at both national and global level. Key themes will include the continued evolution of martech and its role on the path to success, commitment to creativity and the true meaning of marketing with purpose. The speakers will also address some tough questions on the future of the marketing industry in a post-COVID world. 

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Learning from Legends: Peter Switzer Discusses Artificial Intelligence and Complexica's IPO Plans with Matt Michalewicz

4 March 2021

Complexica's CEO, Matt Michalewicz, joins Peter Switzer on the Learning from Legends podcast to discuss application areas of Artificial Intelligence, as well as Complexica's IPO plans:

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Artificial Intelligence Firm Complexica says Listing the Next Step as Pernod Ricard Project Rolls Out

23 February 2021

Having just implemented a two year program to inject artificial intelligence smarts across Pernod Ricard’s global winemaking processes, Adelaide tech firm Complexica now has its sights on an ASX listing for next year. The company, headed up by managing director Matthew Michalewicz, will be looking to raise $25-$50 million to help drive further growth and market recognition of the firm, founded seven years ago.

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Pernod Ricard Winemakers’ Largest Global Technology Project Achieves First Go-Live with Complexica’s Decision Cloud® to Digitalise Winery Processes and Optimise Planning & Scheduling Activities

22 February 2021

Complexica Pty Ltd, a leading provider of Artificial Intelligence (AI) software for supply & demand optimisation, announced today that Pernod Ricard Winemakers has achieved its first go-live with Complexica’s Decision Cloud® software platform in Marlborough, New Zealand in what is Pernod Ricard Winemakers’ largest global technology project. The deployment will support the company to digitalise processes, as well as optimise planning and scheduling activities. Pernod Ricard Winemakers plans further go-lives in Australia for finished goods planning and production scheduling, followed by Australian and Church Road winery operations, which forms part of a wider program of activity to enable the business to utilize technology to work faster, smarter and safer.

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Arnott's Group Selects Complexica's Decision Cloud® for Trade Promotion Optimization and AI-based Forecasting

15 February 2021

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that Arnott’s Group has selected Complexica's Decision Cloud® software platform for trade promotion optimisation – which will include AI-based forecasting capability – to be implemented in 2021. Complexica’s Promotional Campaign Manager (PCM), and Larry, the Digital Analyst® – which are part of the Decision Cloud® software platform – will provide Arnott’s with advanced capabilities for optimising the value of future promotions based on volume, margin, and net price realization, as well as generating what-if scenarios for different price points, promoted package groups, promotional mechanics, frequencies, and other variables and KPI objectives.

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Another DuluxGroup Business Unit to Deploy Complexica's Artificial Intelligence Software for Better Conversations, Improved Profiling, and Targeted Growth

5 February 2021

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that it has signed a contract with DuluxGroup to deploy Complexica's Customer Opportunity Profiler (COP) into the Powder & Industrial Coatings business unit for national use by account managers.

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Merchandising, Marketing and Loyalty Alignment a Step Closer for Liquor Barons

15 January 2021

Bringing merchandising, loyalty and marketing strategies and insights ever-closer together to improve customer service is the name of the game for West Australia’s Liquor Barons liquor retailer as it brings on a fresh promotional planning platform. Liquor Barons is a WA-only retail co-operative with 80 liquor stores split into two brands: Liquor Barons (64 branded stores); and Bucks Off. The business has signed an agreement with Complexica for its Promotional Campaign Manager (PCM) product to help automate and streamline promotional planning and supplier portal functionality. Project scoping commences in January through to March and the intention is to go live with the platform from mid-2021.

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Liquor Barons Selects Complexica's Decision Cloud® for Promotional Planning and Supplier Portal

14 January 2021

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that Liquor Barons in WA has selected Complexica's Promotional Campaign Manager (PCM) as its product of choice for promotional planning and supplier portal functionality. The project will begin with a scoping and specification phase in early January.

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DuluxGroup Signs Contract for the Implementation and National Rollout of Complexica's Decision Cloud® for Retail Execution

8 January 2021

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that it has expanded its relationship with DuluxGroup into the area of retail execution. DuluxGroup has been a strategic customer of Complexica since 2016, and this new contract will see DuluxGroup extend its use of Complexica’s Customer Opportunity Profiler (COP) and Larry, the Digital Analyst® – which are part of the Decision Cloud® software platform – into the Dulux Retail business unit.

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DuluxGroup Steps up AI Investment for Retail Execution

8 January 2021

DuluxGroup has stepped up its artificial intelligence (AI) investment to further improve its retail execution game. The paint retailer has again expanded its investment into Complexica’s marketing and sales platforms, extending the use of the vendor’s Customer Opportunity Profiler and  Larry, the Digital Analyst®, across its retail business unit. The two AI-powered offerings are part of Complexica’s Decision Cloud platform.

DuluxGroup first signed up to Complexica in 2016, initially rolling out Customer Opportunity Profiler (COP) system for its trade paints, texture coatings and protective coatings business. In 2018, DuluxGroup then extended usage to its group digital capability team, integrating COP with the Adobe Campaign Platform to drive more personalised campaigns.

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Bunzl Goes Live With Complexica's AI-driven CRM, Powered by Larry, the Digital Analyst®

16 November 2020

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that Bunzl has gone live with Complexica's CRM for in-field sales reps and account managers. Bunzl's deployment of Complexica's CRM augments earlier deployments of Complexica’s Order Management System (OMS) and Customer Opportunity Profiler (COP), all powered by Artificial Intelligence to provide sales reps with advanced capabilities for intelligent quoting, order processing, and guided selling.

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