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Complexica news and blog



Complexica Wins Deal with Air Conditioning Manufacturer Polyaire

16 March 2018

Artifical intelligence software vendor Complexica has landed a contract with Adelaide air conditioner manufacturer Polyaire to deploy AI solutions with the aim of optimising sales activities. The deployment includes the company’s “Larry, the Digital Analyst” AI engine, which is composed of a number of various algorithms including Bayesian networks, artificial neural networks, deep learning, and genetic algorithms, as well as Complexica’s customer opportunity profiler (COP), which analyses customers and prospects in real time – including sales volumes, social media activity, complaints and service levels.

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DuluxGroup ups the Ante on Digital Play with AI-powered Digital Analyst

14 March 2018

Paints, garden care and home improvement manufacturer, DuluxGroup, is upping its investment into machine learning and algorithmic-based virtual assistance technology and signed an expanded partnership with Complexica.

Nine months after announcing its initial investment into the Complexica Customer Opportunity Profiler (COP) system for its trade paints, texture coatings and protective coatings business, the company will now extend usage to its group digital capability team. 

Specifically, the plan is to integrate COP, which is based on Complexica’s AI-powered digital analyst and sales assistance tool, Larry, with the Adobe Campaign Platform to drive more personalised campaigns. DuluxGroup’s brands include Dulux, Yates, Selleys and Cabot’s.  

“Complexica’s software will enable DuluxGroup to reduce the amount of time required to generate usable insights, increase our campaign automation capability, personalise our communications based on core metrics, and close the loop on sales results to optimise ongoing digital marketing capability,” DuluxGroup group head of CRM, James Jones, said.

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The Future of Artificial Intelligence

13 March 2018

Artificial intelligence fascinates most people personally and professionally. From social media algorithms and facial recognition technology to messenger bots, the future of AI is here. Complexica CEO, Matthew Michalewicz, was “born into it”. The son of an AI scientist, who has written numerous books on the subject, each day Matthew spent time after school at the university where his father worked. The family would even attend artificial intelligence conferences while on holiday!

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Polyaire Selects Complexica's Artificial Intelligence Software for Sales Force Optimisation

12 March 2018

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales and marketing activities, announced today that it has signed a contract with Polyaire for the deployment of its software applications for optimising sales force activities. Complexica will provide Polyaire with advanced capabilities for optimising sales activities through its Customer Opportunity Profiler (COP) and proprietary Artificial Intelligence engine, Larry, the Digital Analyst®.

“After evaluating a number of software applications and vendors available on the market, we have decided to partner with Complexica for sales force optimisation and automation,” said Aemel Nordin, Managing Director of Polyaire. “We have found Complexica’s applications to be best suited for our extensive SKU range and large set of customers, being capable of generating recommendations and insights without burdening our sales staff with endless data analysis and interpretation. We have been enjoying working with Complexica and particularly like their partnering approach to solving customer problems. We look forward to deploying Complexica within our business to help sales staff focus on what they do best – providing maximum value and service to our customers.”

Headquartered in South Australia with 27 distribution centres across Australia, Polyaire Pty Ltd is dedicated to providing comfort to Australians through the sale and distribution of air conditioning and heating units and components. For more information, please visit: www.polyaire.com.au 

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DuluxGroup Expands Relationship with Complexica into AI-driven Campaign Delivery

9 March 2018

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales and marketing activities, announced today that it has expanded its relationship with DuluxGroup by signing a new contract with the organisation’s Group Digital Capability team. This new contract will allow DuluxGroup to integrate Complexica’s next-generation Customer Opportunity Profiler (COP) and Larry, the Digital Analyst® with the Adobe Campaign Platform to drive more personalised marketing campaigns.

“DuluxGroup is pleased to expand its relationship with Complexica, a valued strategic partner and supplier to our business,” said James Jones, Group Head of CRM at DuluxGroup. “Complexica’s software will enable DuluxGroup to reduce the amount of time required to generate usable insights, increase our campaign automation capability, personalise our communications based on core metrics, and close the loop on sales results to optimise ongoing digital marketing activity.”

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Wesfarmers IT Conference to Open with Keynote from Complexica CEO on Artificial Intelligence, Big Data, and Disruption

1 March 2018

Wesfarmers has announced its lineup for speakers for its 2018 IT Conference, with Complexica CEO Matthew Michalewicz opening the event with a keynote on Artificial Intelligence, Big Data, and Disruption. He will be joined by other business leaders at the event, including Paul Bassat, co-founder of SEEK, Square Peg Capital, and Wesfarmers board member, and Anthony Gianotti , Chief Financial Officer of Wesfarmers.

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Complexica CEO to Present at the ADAPT Sales Leader Breakfast Series In Melbourne and Sydney

20 February 2018

Join sales leaders from across various industries at the ADAPT Sales Leader breakfast Series in Sydney (28th Feb) or Melbourne (1st March) titled "How to win the 2018 Sales, Revenue and Margin game.”  As a sales leader, it’s crucial to understand the tech trends and market influences driving changes in customer buying behaviour. During a unique breakfast discussion with Matt Michalewicz , you'll discover case studies and live technology examples for:

  • Increasing the yield on sales resources
  • Increasing customer share of wallet 
  • Reducing non-selling time of sales staff
  • Gaining a competitive advantage through AI, big data, and advanced analytics
  • Improving margin through dynamic pricing
  • Improving salesforce management, control and efficiency    
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Complexica CEO to Keynote on Future Trends and Disruption at the AuSAE Conference and Exhibition (ACE) 2018

4 February 2018

AuSAE are delighted to officially open registrations for the annual AuSAE Conference and Exhibition (ACE) 2018. Under the theme “Ignite your thinking”, ACE will leverage lessons from innovators, corporate sector leaders and leading association professionals to challenge traditional ways of thinking. What is being done differently and how can we change our current business models to adapt, shift and position our businesses for the future? AuSAE is pleased to announce our first keynote addresses for ACE 2018, with Complexica CEO Matthew Michalewicz and Sustainable Peace Advocate Gill Hicks headlining our speaker line up for 2018.

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Complexica Expands Australian Delivery and Customer Experience Teams 

23 January 2018

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales & marketing activities, announced today that it has created numerous new roles and positions during the past few months, which include the appointment of Lukasz Olech as Machine Learning Scientist, Aditya Khaire as Business & Data Analyst, Larisa Stamova as Marketing Manager, Murad Mekhtiev as Manager of Business & Data Analysis, and Kalyan Avvaru as Chief Technology Officer. The company has also appointed Hugh Lam and Luiza Michalewicz into senior Customer Experience roles.

“It’s a pleasure to announce these very notable additions to our team, which coincide with the release of several new modules within our sales optimisation software products and the signing of new customers," said Matthew Michalewicz, Managing Director of Complexica. "The appointments to our customer experience team will engage end-users with the singular goal of improving the user experience and generating innovative ideas that will be implemented by our product development team."

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Australian Marketing Institute Provides Educational Session on Maximising Revenue, Margin, and Customer Engagement

16 January 2018

To sell more at a higher margin, businesses need to understand and engage with their customers at a deeper level than ever before. The traditional approach of analysing internal data to develop static segmentation models and customer profiles is no longer enough. To drive truly personalised offers, pricing, and messages, you’ll need to use larger data sets, undertake more complex analysis, and do it in far less time. In this session delivered by the Australian Marketing Institute, you’ll discover how Artificial Intelligence is ideally suited for these challenges, and the results global businesses have achieved thus far.

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AIME Announces Speaker Line-up for Up Close and Personal Sessions at 2018 Conference

12 January 2018

The Asia-Pacific Incentives and Meetings Expo (AIME), has announced an exciting line-up of speakers from Saxton Speakers Bureau for four Up Close and Personal sessions. The influential Australian personalities will cover important themes in separate sessions, including how the future of Australian businesses will be disrupted by evolving economic ecosystems; from the future of technology to the intergenerational workplace.

Session 3 during the event will cover "The Future… What’s happening and how will it change our world?" featuring Complexica CEO, Matthew Michalewicz. The session will focus on the next big ideas that will change life and business as we know it. From Artificial Intelligence (AI) to disruptive technology and even self-driving cars; the way humans interact with and trust technology will have an enormous impact on our everyday lives, and how we do business.

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CMO’s Top 17 Marketing Stories of 2017

22 December 2017

Artificial intelligence (AI) is THE buzzword of 2017, and is quickly reaching the dizzying heights of ‘cloud computing’ and ‘big data’. And like the game-changing technologies that have preceded it, AI’s implications on marketing are extensive. All the biggest martech vendors are rapidly adding AI into their arsenal: From IBM’s Watson cognitive computing platform, to Salesforce’s Einstein, Oracle’s Adaptive Intelligence, Adobe’s Sensei, and Marketo’s Adaptive Engagement platform. Equally, there are plenty of new companies entering the space – Conversica, Ampsy, Sentient and Complexica, to name a few.

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