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Australian Manufacturing Brand Looks to AI to Increase Marketing ROI

23 January 2019

Diminishing ROI on advertising spend has led local company, Australian Outdoor Living, to invest in artificial intelligence (AI) for sales and marketing optimisation for the first time. Australian Outdoor Living has engaged Complexica to deploy of its What-if Simulator & Optimiser, powered by AI platform, Larry, the Digital Analyst®. The software will be used to optimise Australian Outdoor Living's marketing mix and media spend decisions.

“Our challenges include identifying the point of diminishing return for advertising spend, identifying the optimal split of marketing budget in the different marketing channels, and improving cost per lead,” said Daryl Chim, Australian Outdoor Living COO. “Previously, we were using historical results/reports, and local knowledge and experience of the team for this. However, we wanted a consistent data analysis method, to improve cost and business efficiency, and to mitigate the risk of ‘brain drain’ and loss of experience through the departure of key staff.

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Complexica Increases Footprint in Food & Beverage Industry with Addition of Cellarmasters

20 January 2019

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales & marketing decisions, announced today that it has signed a contract with Cellarmasters to provide the online retailer with advanced analytics services. The engagement will allow Cellarmasters to investigate and draw out actionable insights from a variety of data sets, with a view to optimise personalisation. Other Complexica customers in the food & beverage industry include Liquor Marketing Group (LMG), Australian Liquor Marketers (ALM), Treasury Wine Estates, Pernod Ricard Winemakers, CostaGroup, and PFD Food Services

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Australian Outdoor Living to use Larry, the Digital Analyst® to Optimise Marketing Mix & Media Spend

11 January 2019

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales & marketing decisions, announced today that it has signed a contract with Australian Outdoor Living for the deployment of its What-if Simulator & Optimiser, powered by Complexica’s award-winning Artificial Intelligence platform, Larry, the Digital Analyst®. The software will be used to optimise Australian Outdoor Living's marketing mix and media spend decisions.

 “We have selected Complexica as our vendor of choice for adding advanced prediction and optimisation capabilities to our business, and look forward to working together on our sales & marketing analytical challenges,” said Daryl Chim, Chief Operating Officer at Australian Outdoor Living. “Complexica’s What-if Simulator & Optimiser will provide us with a platform for improved decision-making across our marketing mix & media spend, leading to enhanced ROI and improved business outcomes.”

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Business Intelligence in Pharma and Life Sciences – Current Applications

7 January 2019

Business leaders in pharma and life sciences have more specific business intelligence needs than peers in other industries. In addition to common business drivers like marketing, profit and loss, and customer churn, pharmaceutical companies need information regarding patients and clinical trial results. Pharmaceutical corporation Pfizer’s Australian branch chose Complexica to improve its business decision-making process. Its chosen solution was the What-If Simulator and Optimizer, which uses Larry the Digital Analyst to model sales, marketing investments, and market conditions. Marketing conditions could include a seasonal rise in demand for a certain drug or which retailers are seeing the most sales of that drug.

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Use Artificial Intelligence to Make a Positive Difference

21 December 2018

Technology has turned up the speed of sales, but it can also turn down the pressure on your sellers, allowing them to more easily hit their numbers. Join Tony Hughes, international keynote speaker and author of Combo Prospecting, as he explains how AI can make a positive difference for your reps and your customers, providing several examples from Complexica's Touchless CRM and award winning AI platform,Larry, the Digital Analyst®. By automating your sales process and streamlining every step, AI gives sellers more time to do what they do best: close big deals by solving the biggest problems customers face.

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Dr Zbigniew Michalewicz joins NASA Head of Artificial Intelligence in Speaker Line up at the 2018 AI Summit in Seoul

17 December 2018

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales & marketing decisions, announced today that the company's Chief Scientist  Dr Zbigniew Michalewicz  will present at the 2018 Artificial Intelligence Summit in Seoul, alongside many leading experts in the field, including the Head of AI for NASA Steve Chien

The 2018 AI Summit is a business-to-business conference, and provides a world-class view and perspective on the topic of Artificial Intelligence, particularly for organisations wanting to learn more about the field as well as application areas. The conference will be held on Dec 4 - 5th in Seoul, South Korea, and other speakers include business leaders from Google, Procter & Gamble, Visa card, and McKinsey. 

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Complexica CEO Presents at the DuluxGroup and SA Water Annual Conference

13 December 2018

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales & marketing decisions, announced today that the company's CEO  Matt Michalewicz  presented at the DuluxGroup annual IT Conference in Melbourne and the SA Water annual Innovation Conference in Adelaide. Matt's presentation focused on the differences between innovation & disruption, macro trends that are re-shaping industries, the rise of Artificial Intelligence, and how to enable innovation from within.

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Complexica Scientific Advisor Professor Pablo Moscato Nominated for Rotary STAR Award

19 November 2018

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales & marketing decisions, announced today that the company's scientific advisor Professor Pablo Moscato, has been named a nominee for the prestigious Rotary Humanitarian STAR Awards in the categories of "Health and Medical" and "Knowledge Sharing". The nomination highlights the work Pablo started at the California Institute of Technology - Caltech (i.e. memetic algorithms) as well as other work he have subsequently done in universities in Argentina, Brazil, and Australia. One of the winners of 2017 Rotary Humanitarian STAR Awards was Frances H. Arnold, Professor at the California Institute of Technology, who also obtained the Nobel Laureate in 2018.For more information, please visit: https://www.rhstar.org/nominees 

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Complexica CEO Discusses Artificial Intelligence and Larry, the Digital Analyst® with Peter Switzer

24 October 2018

Complexica's CEO, Matt Michalewicz, joins Peter Switzer on Coffee with Swtizer to discuss Larry, the Digital Analyst and it's recent recognition as the 2018 Australian Innovation of the Year:  

 

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Complexica Presents at Ai2018 and ICAISC'19 International Conferences on Artificial Intelligence

18 October 2018

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales & marketing decisions, announced today that the company's Chief Scientist  Dr. Zbigniew Michalewicz  will feature as a keynote speaker at the 31st Australasian Joint Conference on Artificial Intelligence (Ai2018) in Wellington, New Zealand later this year, and the 18th International Conference on Artificial Intelligence and Soft Computing (ICAISC'19) in Zakopane, Poland in 2019.Dr. Zbigniew Michalewicz presentations will focus on "AI-based Applications for Transforming Data into Decisions."

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Complexica Signs New Customers, Including Costa Group, Luxury Escapes, and Australian Outdoor Living

1 October 2018

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales & marketing decisions, announced today that it has recently signed several new customers, including Australian Outdoor Living, Costa Group, and Luxury Escapes. The engagement with Australian Outdoor Living will focus on the area of marketing spend optimisation, using advanced analytics to measure the effectiveness of AOL’s marketing spend and mix, with a view to optimise this area through Complexica’s Artificial Intelligence platform Larry, the Digital Analyst®

“As a leader and innovator in our industry, continuous improvement is part of our company culture and ethos in all areas of the business,” said Daryl Chim, Chief Operating Officer at Australian Outdoor Living. “We have confidence in Complexica’s long history of tackling difficult prediction and optimisation problems, and look forward to working together to optimise this challenging aspect of our operation.”

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Complexica Named Winner of the 2018 Australian "Innovation of the Year" Award for Larry, the Digital Analyst®

13 September 2018

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales & marketing decisions, announced today that it has won the 2018 Australian "Innovation of the Year" award from the Australian Information Industry Association (AiiA) for the creation and commercialisation of Larry, the Digital Analyst®. The Innovation of the Year award is chosen from the Australian national iAward winners across all states and categories, and the award goes to the most outstanding innovation of 2018, as selected by the national iAwards Judges. At the gala awards dinner, Complexica was also named the national winner of the iAward for innovation within business markets.

"It's a great honour and tremendous privilege to receive this award," said Matt Michalewicz, Complexica's co-founder and CEO. "It's especially important recognition for all our technical staff that worked tirelessly for years on end to bring the idea of a digital analyst to market, and also recognition for our early customers, which backed Complexica and Larry, the Digital Analyst® when we were early in our development and commercialisation process."

Complexica’s flagship product, Larry, the Digital Analyst® is an Artificial Intelligence software application that uses machine learning algorithms and large datasets to generate insights and optimised recommendations for sales & marketing staff. The result is an improvement in margin, revenue, and overall sales effectiveness, because Larry is able to provide end users with the answers they need, when they need them, on a fully automated basis. Complexica and Larry, the Digital Analyst® has been the recipient of many awards this year, including the iAward for Artificial Intelligence & Machine Learning and the Australian Business Award for CRM Innovation, and has signed several new customers, including most recently Metcash.

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