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Complexica CEO to Present on Artificial Intelligence at Drinks Association Event

8 February 2020

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that the company's CEO – Matt Michalewicz – will present on the topic of Artificial Intelligence at the upcoming Drinks Association event in Sydney on 24th March. During the keynote presentation, Matt will cover the difference between innovation and disruption, macro trends that are re-shaping industries, what Artificial Intelligence is and why it’s important, along with examples from the food & liquor industry. For more information about the event, please visit: www.drinkscentral.com.au/4751?Article=network-breakfast-rise-artificial-intelligence

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Costa Group Signs Contract with Complexica for 'Click and Collect' Deployment as Part of Omnichannel Strategy

21 January 2020

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that it has signed a contract with Costa Group to deploy Complexica’s Order Management System (OMS) to enable customer 'Click and Collect’ self service within a wholesale market trading context.

This capability is the first foundational component of the Omnichannel strategy which Complexica developed together with Costa Group in early 2019. Phase 1 will allow Costa Group’s customers to place orders online, as well digitise and automate many internal market floor operational processes for order management and inventory control. Phase 2 will bring intelligent product and pricing recommendations to the 'Click and Collect’ application, powered by Complexica’s award winning AI engine, Larry, the Digital Analyst®

“After a successful strategy engagement to develop an end-state digital vision and roadmap, and some further software specification work, we have now partnered with Complexica to deploy Click and Collect first in our Brisbane market, and then nationally. We have taken an approach of digitisation, followed by automation, followed by optimisation which we expect to enable success and minimise our change management risk”, said Damian Bourne, General Manager of Costa Group Farms & Logistics. “We have greatly enjoyed working with the team at Complexica and look forward to a successful deployment and national rollout”.

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It's all About the Customer: Artificial Intelligence, Big Data & Blockchain

10 January 2020

If Artificial Intelligence (AI) has been around as a concept for 50 years, why is it only becoming prominent now? According to Complexica’s CEO, Matt Michalewicz, the two key drivers have been improvements in business and technology. Businesses have more digitalised processes than in the past, and this has assisted the growth of AI. Technologically, computer power has become cheaper, and the data to train AI is readily available with the explosion of the internet. The capabilities and algorithms of AI have improved to incorporate ‘deep learning’; considering what consumers see and what they say using their natural language, to recognise patterns in how they think. AI and machine learning automates analysis. It makes assumptions, assesses models and re-evaluates data to provide detailed predictions at speed and scale, without human intervention. It learns from itself, with predictions becoming increasingly accurate and more specific over time.

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PFD Food Services Goes Live with Complexica's Decision Cloud® for AI-driven CRM and In-Field Sales Enablement

18 December 2019

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that PFD Food Services has gone live with its Touchless CRM, Customer Opportunity Profiler (COP) and Order Management System (OMS), all part of the Decision Cloud® platform and powered by Complexica’s award-winning Artificial Intelligence engine, Larry, the Digital Analyst®. The cloud-based platform has been deployed as an integrated platform to assist PFD Food Services' sales team across the entire sales process – from call planning and visiting customers, through to in-field quoting & ordering and the recording of customer information. A national roll out of the software has now commenced, to optimise its in-field sales activities within each state.

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Complexica CEO Featured in Toll Today

13 December 2019

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that the company's CEO – Matt Michalewicz – was featured in Toll Today, a monthly publication that goes to Toll's top 200 customers, industry, government and 40,000 employees. Matt was the opening keynote speaker at Toll's 2019 Future Logistics conference in Melbourne in August, where he presented on the differences between innovation & disruption, macro trends that are driving disruption and re-shaping customer expectations across various industries, the rise of Artificial Intelligence, and how to enable innovation from within and partner across silos, operating units, and businesses to generate greater win-win outcomes.

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SodaStream Looks to Complexica to Bring in the AI

21 November 2019

SodaStream is taking a leap into artificial intelligence (AI) as it looks at changing how it goes to market in the coming few years. Complexica will shortly provide SodaStream staff with capabilities for dynamic call planning, guided-selling, route optimisation, CRM, and order processing, through the deployment of its Customer Opportunity Profiler (COP), Touchless CRM, and Order Management System (OMS), which are collectively powered by Complexica’s artificial intelligence (AI) engine, Larry the Digital Analyst. While the AI solution is being rolled out for sales opportunity management initially, it is hoped the project will grow in scope to include above and below the line activities in future.

General manager of SodaStream, Mark Fenton, said as someone who loves data, he is particularly excited to see what AI can do with its database once it is fully implemented. “We used a sales-based CRM called Pepperi previously, which is appropriate for what it does, but it’s basically data collection and doesn’t have any intelligence built-in. The use of AI interested me, particularly for making smart database decisions to improve efficiency and improved rates of sales,” he told CMO.

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Australian Outdoor Living Goes Live with Complexica's Decision Cloud® for Media Spend Optimisation, and Commences National Rollout

4 November 2019

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that Australian Outdoor Living has gone live with its What-if Simulator & Optimiser, powered by Complexica’s award-winning Artificial Intelligence engine, Larry, the Digital Analyst®. A national roll out of the software has now commenced, to allow Australian Outdoor Living to optimise its marketing mix and media spend decisions within each state.

 “We have enjoyed working with the Complexica team during the past year to deploy their Artificial Intelligence software, which provides advanced prediction and optimisation capabilities for media spend allocation decisions,” said Daryl Chim, Chief Operating Officer at Australian Outdoor Living. “Now in production, Complexica’s What-if Simulator & Optimiser provides us with a platform for improved decision-making and enhanced marketing ROI, and we look forward to rolling out the software to all of our sites during the next few months."

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Polyaire Signs with Complexica for AI-driven CRM

15 October 2019

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that it has signed a contract with Polyaire for the deployment of its "Touchless" Customer Relation Manager (CRM) application for use by sales & marketing staff, as well as management. The deployment follows on the successful deployment of Complexica's Customer Opportunity Profiler (COP) in 2018, powered by the award-winning Artificial Intelligence engine, Larry, the Digital Analyst®.

“We are pleased to extend our partnership with Complexica into the area of Customer Relationship Management, which will provide our business with corporate memory around customer interactions, transactions, and overall engagement," said Aemel Nordin, Managing Director of Polyaire. "Over the past few years we have found Complexica to be a valued technology partner that is easy to deal with, and yet commercially focused in terms of business outcomes. This deployment will extend the functionality and footprint of the Complexica application suite within the national Polyaire operation."

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Complexica Embarks on ISO27001 Accreditation with Cybersecurity Specialist Firm CQR Australia

14 October 2019

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales, marketing, & supply chain decisions, announced today that they have partnered with CQR Australia Pty Ltd, in their pursuit of achieving ISO 27001 certification, one of the most globally recognised information security standards.

"Complexica recognises the need to make our Information Security Management System and associated processes world-class, so we can appropriately manage growing risks of software and data breaches that are becoming ever more common in today's cyber environment," said Matt Michalewicz, CEO of Complexica. "As such, we've partnered with CQR Australia Pty Ltd, to realise ISO 27001 certification, improve our internal systems and process, and provide reassurance to our global customers and partners that our internal security controls are managed to a global standard."

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Lion Selects Complexica for AI-driven Trade Promotion Optimisation

10 October 2019

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that it has signed a contract with Lion for the deployment of its award-winning Promotional Campaign Manager (PCM), powered by Complexica's Artificial Intelligence engine, Larry, the Digital Analyst®. The cloud-based application will provide Lion with advanced capabilities for predicting the value of future promotional plans based on volume, revenue, and margin, as well as generating what-if scenarios and optimised plans based upon a variety of constraints, business rules, and KPI objectives.

“Lion is one of Australasia’s largest food and beverage companies, supplying various alcohol products to wholesalers and retailers, and running multiple and frequent trade promotions throughout the year. The creation of promotional plans is a complicated task that requires considerable expertise and effort, and is an area where improved decision-making has the potential to positively impact the sales growth of various Lion products and product categories,” said Mark Powell, Lion’s National Sales Director. “Given Complexica’s world-class prediction and optimisation capabilities, award-winning software applications, and significant customer base in the food & alcohol industry, we have selected Complexica as our vendor of choice for trade promotion optimisation.”

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Complexica CEO to join Managing Director of SAP Australia & NZ for Panel Discussion on Artificial Intelligence & Big Data at the Drinks Innovation Summit

1 October 2019

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that the company's CEO – Matt Michalewicz – will be part of the Retail Renaissance panel at the Drinks Innovation Summit in Sydney on 29th October, to discuss the evolution of big data, Artificial Intelligence, and block chain in creating a winning omni-channel strategy to innovate the customer experience.

Other panel members include Damien Bueno, President & Managing Director of SAP, Australia & New Zealand, Michelle Grujin, Managing Director, Retail of Accenture, Australia & New Zealand, and Rob Pritchard, General Manager, ALM, Metcash. More than 50 speakers are confirmed for the Drinks Innovation Summit, which takes place at Sydney’s Hyatt Regency Hotel on 29 October 2019. The one-day conference aimed at liquor suppliers and marketers, as well as retailers and publicans, focuses on advances in technology revolutionising the way liquor is produced, marketed, sold and consumed in Australia and across the globe.

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SodaStream Signs with Complexica for AI-driven Retail Execution to Optimise In-field Sales

30 September 2019

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that it has signed a contract with SodaStream Australia for the deployment of a number of software applications for optimising sales force activities and managing customer relationships and interactions within a retail execution setting. Under the contract, Complexica will provide SodaStream staff with advanced capabilities for dynamic call planning, guided-selling, route optimisation, CRM, and order processing, through the deployment of its Customer Opportunity Profiler (COP), “Touchless” CRM, and Order Management System (OMS), which are collectively powered by Complexica’s award-winning Artificial Intelligence engine, Larry, the Digital Analyst®

“SodaStream is the world’s largest manufacturer, distributor and marketer of sparkling water making systems, and Australia represents one of our highest growth markets worldwide. As such, we are always seeking ways to stay ahead of growing customer demand to ensure that our products are promptly available in an ever-increasing number of outlets throughout the country,” said Mark Fenton, CEO of SodaStream Australia. “Our products are distributed across a broad set of outlets operating under different business models, ranging from ‘big-box retailers’ to small convenience stores. This affects our ability to influence range, share-of-shelf, and stock holdings at the store level, and also adds complexity to our retail execution and field sales model. Given the rise of Artificial Intelligence and prescriptive analytics in recent times, we have partnered with Complexica to help us automatically predict the ‘next best stores’ to visit at any given time, provide each rep with the 'next best conversations' for each store, and dynamically optimise individual call plans.”

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