Australian Outdoor Living to use Larry, the Digital Analyst® to Optimise Marketing Mix & Media Spend
Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales, marketing, & supply chain decisions, announced today that it has signed a contract with Australian Outdoor Living for the deployment of its What-if Simulator & Optimiser, powered by Complexica’s award-winning Artificial Intelligence platform, Larry, the Digital Analyst®. The software will be used to optimise Australian Outdoor Living's marketing mix and media spend decisions.
“We have selected Complexica as our vendor of choice for adding advanced prediction and optimisation capabilities to our business, and look forward to working together on our sales & marketing analytical challenges,” said Daryl Chim, Chief Operating Officer at Australian Outdoor Living. “Complexica’s What-if Simulator & Optimiser will provide us with a platform for improved decision-making across our marketing mix & media spend, leading to enhanced ROI and improved business outcomes.”