Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales & marketing decisions, announced today that it has recently signed several new customers, including Australian Outdoor Living, Costa Group, and Luxury Escapes. The engagement with Australian Outdoor Living will focus on the area of marketing spend optimisation, using advanced analytics to measure the effectiveness of AOL’s marketing spend and mix, with a view to optimise this area through Complexica’s Artificial Intelligence platform Larry, the Digital Analyst®
“As a leader and innovator in our industry, continuous improvement is part of our company culture and ethos in all areas of the business,” said Daryl Chim, Chief Operating Officer at Australian Outdoor Living. “We have confidence in Complexica’s long history of tackling difficult prediction and optimisation problems, and look forward to working together to optimise this challenging aspect of our operation.”
Australian Outdoor Living is an iconic Australian brand designing and manufacturing outdoor living and home improvement products and services. The company offers outdoor PVC shade and cafe blinds, roller shutters, artificial grass lawns, swimming pools, timber decking, carports, verandahs, and pergolas. It serves homeowners through its offices in Adelaide, Perth, Melbourne, Newcastle, Canberra, Brisbane and Sydney. The company was founded in 2005, employs over 200 staff nationally, and is based in Regency Park, South Australia. For more information about Australian Outdoor Living, please visit: Australian Outdoor Living
“We view marketing spend optimisation as a complex but uniquely data-rich problem, and one that is ideally suited for the application of advanced predictive analytics and optimisation technologies,” said Dr. Zbigniew Michalewicz, Chief Scientist of Complexica. “Being an entrepreneurial company ourselves, we look forward to working with the team at Australian Outdoor Living to improve their performance and metrics in this part of the business.”
Complexica's Artificial Intelligence platform – Larry, the Digital Analyst® – has been the recipient of many awards this year, including the 2018 Australian Innovation of Year, the 2018 iAward for Artificial Intelligence & Machine Learning and the 2018 Australian Business Award for CRM Innovation.