Complexica Pty Ltd, a leading provider of Artificial Intelligence (AI) software for supply & demand optimisation, announced today that the company's Chief Scientist, Dr. Zbigniew Michalewicz, along its Director of Business Development, Leo Arantes and Managing Director, Matt Michalewicz, have released a new book entitled The Rise of Artificial Intelligence: Real-world applications for revenue and margin growth. Divided into four parts and almost 500 pages in length, the new book is available for purchase in hard copy from Amazon, Dymocks, and many other booksellers, as well as in ebook form.
Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that it has signed a contract with DuluxGroup to deploy Complexica's Customer Opportunity Profiler (COP) into the Powder & Industrial Coatings business unit for national use by account managers.
Matt Michalewicz has spent his whole working life in the AI field. He is a serial entrepreneur who is currently the founder and CEO of Complexica, an amazing tech company at the cutting edge of AI solutions for the sales function. Matt shares what's going on in the world of AI in general, and then narrows in on how it can assist the sales function. Many companies are applying this technology already, and it's clear that we will all be following suit very soon - or risk being left behind. The Complexica software application, called Larry, the Digital Analyst®, helps salespeople visit the right customers at the right time, and assists them with the best talking points in order to improve your productivity. Sales reps (especially those with busy territories) just don't have the time to fully research every call manually. Larry does it all for you, and provides relevant advice directly to your tablet or phone.
Diminishing ROI on advertising spend has led local company, Australian Outdoor Living, to invest in artificial intelligence (AI) for sales and marketing optimisation for the first time. Australian Outdoor Living has engaged Complexica to deploy of its What-if Simulator & Optimiser, powered by AI platform, Larry, the Digital Analyst®. The software will be used to optimise Australian Outdoor Living's marketing mix and media spend decisions.
“Our challenges include identifying the point of diminishing return for advertising spend, identifying the optimal split of marketing budget in the different marketing channels, and improving cost per lead,” said Daryl Chim, Australian Outdoor Living COO. “Previously, we were using historical results/reports, and local knowledge and experience of the team for this. However, we wanted a consistent data analysis method, to improve cost and business efficiency, and to mitigate the risk of ‘brain drain’ and loss of experience through the departure of key staff.
Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales, marketing, & supply chain decisions, announced today that it has signed a contract with Cellarmasters to provide the online retailer with advanced analytics services. The engagement will allow Cellarmasters to investigate and draw out actionable insights from a variety of data sets, with a view to optimise personalisation. Other Complexica customers in the food & beverage industry include Liquor Marketing Group (LMG), Australian Liquor Marketers (ALM), Treasury Wine Estates, Pernod Ricard Winemakers, CostaGroup, and PFD Food Services.
Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales, marketing, & supply chain decisions, announced today that it has signed a contract with Australian Outdoor Living for the deployment of its What-if Simulator & Optimiser, powered by Complexica’s award-winning Artificial Intelligence platform, Larry, the Digital Analyst®. The software will be used to optimise Australian Outdoor Living's marketing mix and media spend decisions.
“We have selected Complexica as our vendor of choice for adding advanced prediction and optimisation capabilities to our business, and look forward to working together on our sales & marketing analytical challenges,” said Daryl Chim, Chief Operating Officer at Australian Outdoor Living. “Complexica’s What-if Simulator & Optimiser will provide us with a platform for improved decision-making across our marketing mix & media spend, leading to enhanced ROI and improved business outcomes.”
Complexica's CEO, Matt Michalewicz, joins Peter Switzer on Coffee with Swtizer to discuss Larry, the Digital Analyst and it's recent recognition as the 2018 Australian Innovation of the Year:
Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales & marketing decisions, announced today that it has recently signed several new customers, including Australian Outdoor Living, Costa Group, and Luxury Escapes. The engagement with Australian Outdoor Living will focus on the area of marketing spend optimisation, using advanced analytics to measure the effectiveness of AOL’s marketing spend and mix, with a view to optimise this area through Complexica’s Artificial Intelligence platform Larry, the Digital Analyst®
“As a leader and innovator in our industry, continuous improvement is part of our company culture and ethos in all areas of the business,” said Daryl Chim, Chief Operating Officer at Australian Outdoor Living. “We have confidence in Complexica’s long history of tackling difficult prediction and optimisation problems, and look forward to working together to optimise this challenging aspect of our operation.”