Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales & marketing decisions, announced today that it has signed a contract with Cellarmasters to provide the online retailer with advanced analytics services. The engagement will allow Cellarmasters to investigate and draw out actionable insights from a variety of data sets, with a view to optimise personalisation. Other Complexica customers in the food & beverage industry include Liquor Marketing Group (LMG), Australian Liquor Marketers (ALM), Treasury Wine Estates, Pernod Ricard Winemakers, CostaGroup, and PFD Food Services.
Since 1982, Cellarmasters has connected hundreds of thousands of wine-loving Australians to the people and stories behind their favourite wines. From award-winning winemakers to passionate grape growers in the best regions all over Australia, Cellarmasters develops the relationships that guarantee you’ll enjoy great quality wine every time. It’s why over 300,000 people love shopping with Cellarmasters. For more information on Cellarmasters, please visit: https://www.woolworthsgroup.com.au/page/about-us/our-brands/liquor/Cellarmasters
"Research shows that customer engagement can be increased by personalising your interactions, messages, and offers," said Dr. Zbigniew Michalewicz, Chief Scientist of Complexica. "Such personalisation is best achieved through customer profiling and segmentation, especially down to a very granular level. Large customer segments can sub-divided into smaller groups that share greater similarity, allowing sales teams and marketing campaigns to focus on a specific customer type. The result is that each customer receives relevant messages, content, and offers, thereby improving engagement and the return on sales and marketing investments. We look forward to working with Cellarmasters in this area of their business."
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