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Complexica Pty Ltd, a leading provider of Artificial Intelligence (AI) software for supply & demand optimisation, announced today that Pernod Ricard Winemakers has achieved its first go-live with Complexica’s Decision Cloud® software platform in Marlborough, New Zealand in what is Pernod Ricard Winemakers’ largest global technology project. The deployment will support the company to digitalise processes, as well as optimise planning and scheduling activities. Pernod Ricard Winemakers plans further go-lives in Australia for finished goods planning and production scheduling, followed by Australian and Church Road winery operations, which forms part of a wider program of activity to enable the business to utilize technology to work faster, smarter and safer.

Complexica Managing Director Matt Michalewicz has discussed the rise of artificial intelligence and its potential for the drinks industry at a Drinks Association webinar. 

“For the liquor industry in particular, advances in Artificial Intelligence systems and Machine Learning algorithms can drive improvements in high-value areas such as trade spend and promotional planning, pricing, demand forecasting and inventory optimization, as well as multi-channel marketing and sales activities,” Michalewicz said. "The problem is that there has been so much technological development in the recent past, that most liquor industry participants are unaware of what’s now possible and the benefits that can be realised.”

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that Phase 2 of its award-winning Decision Cloud® Promotional Campaign Manager (PCM) has gone live within Metcash’s liquor division, Australian Liquor Marketers (ALM). The Phase 2 roll-out of the cloud-based application provides Metcash/ALM with advanced capabilities for predicting marketplace performance of future promotional plans, as well as generating what-if scenarios and optimised plans based upon a variety of constraints, business rules, and KPI objectives.