
Book: The Rise of Artificial Intelligence
Written for business managers by Complexica's founders, the book explains AI from the decision-making perspective, with case-study chapters on sales, marketing and supply chain.
The Rise of Artificial Intelligence: real-world applications for revenue and margin growth
- Free to start: supplementary videos for the first seven chapters.
- Buy: hard copy and ebook from Amazon, Booktopia, Readings and Dymocks.
- Request a chapter: ask us for a soft copy of any chapter.
Few terms have captured our imagination in recent times like “Artificial Intelligence,” and it now seems that everyone “knows” about AI; that everyone has an opinion. And yet, few people actually understand what Artificial Intelligence is and isn’t, where the field came from and where it’s heading, and how the technology can be harnessed to generate commercial outcomes.
Written for the modern-day business manager, this book examines Artificial Intelligence from the decision-making perspective. Why? Because the quality of the decisions we make defines the quality of the future we create for ourselves and our organisations. In the same way that calculators have improved our ability to make better decisions—followed by spreadsheets, reporting tools, and countless other software applications—Artificial Intelligence is fast becoming the latest “calculator" to assist us, and one that happens to be particularly well-suited for the speed, noise, and complexity of the modern world...
The Rise of Artificial Intelligence is available for purchase in hard copy from Amazon, Booktopia, Readings, Dymocks, and other booksellers, as well as in ebook form.

The supplementary videos for the first 7 chapters are provided below. To request a soft copy of any other chapter of the book, please contact us.
Chapter 1: What is Artificial Intelligence?
Chapter 2: Complex Business Problems
Chapter 3: Promotional Planning and Pricing
Chapter 8: Case studies: Sales
Chapter 9: Case studies: Marketing
Chapter 10: Case studies: Supply Chain
Chapter 11: The Business Case for Artificial Intelligence
Chapter 12: Getting the Foundations Right
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