What are the odds that everyone in your organisation is making optimal decisions … each and every day … 261 working days per year? If the odds are slim, then what’s the opportunity for improvement? What could be the impact on your volumes, margin, share of wallet, or customer engagement?
Complexica is in the business of helping companies make better decisions – whether they be strategic, operational, or tactical – through the automation of the complex analytical tasks that underpin the decision-making process. We believe that only decisions can create value – not reports, dashboards, insights, or business intelligence tools – only decisions. And the more optimal the decision, the more value is created.
The problem with making optimised decisions, however, is the daunting amount of data analysis that must be undertaken. To improve pricing decisions, the effectiveness of promotional plans or trade-spend allocation, or to increase share of wallet through cross-selling activities, requires skilled people (analysts, data scientists, domain experts, etc.) to collect the right data and analyse it using the right tools – a process that's expensive in both time and labour. By the time the analysis is done, the opportunity has usually expired. For this reason, most business decisions are sub-optimal at best. And the greater the operational scale and complexity, the more sub optimal they become.
To address this challenge, Complexica has developed a suite of award-winning software applications that can automate complex analytical tasks and enable optimised decision-making for:
- Promotional planning, pricing & ranging
- Sales territory mapping, resource distribution & customer segmentation
- Call planning & sales effectiveness
- Pricing & margin
- Cross-selling, up-selling & churn
- Personalisation & Next Best Conversation™
- CRM automation