Complexica's award-winning software applications are fully modularised and available through an integrated, cloud-based platform, Decision Cloud®, which empowers staff to make better and faster decisions. Decision Cloud® addresses the complex challenges inherent within sales, marketing, & supply chain functions, and is particularly well suited for:
- Manufacturers & service providers with a "long tail" of customers & prospects
- Wholesalers & distributors with a large SKU range and complex pricing structures
- Retailers wanting to improve promotional effectiveness, margin, and range management
Decision Cloud® is powered by Larry, the Digital Analyst® and can enable optimised decision-making across the following business functions:
Marketing Optimisation
- Promotional planning & optimisation
- Trade promotion management (TPM) & trade promotion optimisation (TPO)
- Supplier portal
- Personalisation
Sales Optimisation
- Intelligent quoting & ordering
- Dynamic pricing
- Sales enablement
- Cross-selling & up-selling
- Call-cycle optimisation
- Predictive customer churn
Supply Chain Optimisation
- Demand planning & forecasting
- Inventory & replenishment optimisation
- Integrated planning, scheduling, and optimisation
- What-if simulation
- Ports, rail, and road logistics
To learn more about what Artificial Intelligence is and how it works, please watch our introductory AI video.
