Complexica provides enterprise software applications that harness the power of Artificial Intelligence and big data to improve the effectiveness of sales & marketing activities, particularly for wholesalers, distributors, and manufacturers characterised by a large SKU range and long tail of customers:
Our software applications are powered by Larry, the Digital Analyst® and can help you:
- Increase the return/yield on sales resources by directing sales staff to the highest-value opportunities in each territory
- Increase the number of calls that sales staff make each week by reducing the time they spend on non-selling activities and data entry into CRM
- Improve “average margin per order” through dynamic and optimised pricing recommendations
- Improve “average revenue per order” through dynamic cross-sell and up-sell recommendations on additional product lines that can be sold into each existing customer or prospect
- Automate customer research before each call to understand how a customer is trending, what they're likely to buy, in what quantity, and at what price
- Increase the effectiveness of prospect “targeting” by automatically profiling customers and prospects and assigning them to “micro-segments”
- Personalise conversations with customers and prospects by providing sales staff with personalised messages and value-adding insights for each visit or call
- Cross-sell and up-sell to increase share of wallet based on customer micro-segmentation analysis that draws on both internal and external data
Complexica can help you sell more products and services, at a higher margin, by directing your sales staff to the best opportunities, along with recommendations on what to say, what to offer, at what price. Our software applications can also set up your promotions, optimise pricing, and monitor your sales and margin performance.
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