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Bunzl Goes Live With Complexica's Order Management System, Powered by Larry, the Digital Analyst®

12 September 2017

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales and marketing decisions, announced today that Bunzl has gone live with Complexica's Order Management System (OMS) for in-field sales reps and customer service staff. Complexica’s Order Management System (OMS) is powered by Larry, the Digital Analyst®, and provides sales, telesales, and customer service staff with advanced capabilities for intelligent quoting, order processing, and guided selling.

Bunzl is an international distribution and outsourcing company headquartered in the United Kingdom with revenues in excess of AU$10 billion and operations spanning across 29 countries. The company supports businesses all over the world with a diverse range of non-food consumable products that are essential for their customers to successfully operate their businesses. Its customers include healthcare, caterers, facility managers, retailers, food processors and industry. Bunzl is listed on the London Stock Exchange FTSE100 Index and employs more than 15,000 staff globally. For more information about Bunzl, please visit: www.bunzl.com

“Given we supply over 10,000 customers with an extensive product range in excess of 40,000 SKUs, there is a high level of complexity our team needs to manage on a day-to-day basis,” said Kim Hetherington, CEO of Bunzl Australasia. “To help our sales team focus on what they do best – provide maximum customer service and value to our customers – we have deployed Complexica's Order Management System (OMS)  to provide real time information by automating processes to reduce inherent complexity, particularly in the areas of in-field quoting and order processing. Complexica’s Order Management System and Larry, the Digital Analyst provides our sales team with real-time analytics, insights, to empower decision making and enhanced support. This allows our teams to see more customers each day and provide the Bunzl personalised experience.”

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