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Deloitte Insights: Optimizing Value Through AI in Pharma

7 June 2021

Deloitte insights covers Pfizer Australia's partnership with Complexica for the deployment of its What-if Simulator & Optimiser, powered by Larry, the Digital Analyst® which can test and optimise a variety of complex what-if scenarios based on large internal and external data sets. Moreover, the AI platform allows users to: 
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Liquor Barons Selects Complexica's Decision Cloud® for Promotional Planning and Supplier Portal

14 January 2021

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that Liquor Barons in WA has selected Complexica's Promotional Campaign Manager (PCM) as its product of choice for promotional planning and supplier portal functionality. The project will begin with a scoping and specification phase in early January.

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Complexica CEO to Present at the 2020 FOMENT "Wine Meets Tech" Conference

14 July 2020

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that the company's CEO – Matt Michalewicz – will present on the topic of sales & distribution optimisation at the upcoming FOMENT conference on 29th July. During his presentation, Matt will discuss the topics of pricing, trade promotions, in-field sales & distribution, as well as the role that Artificial Intelligence plays in these areas. Examples will be provided from the food & liquor industry, and for more information about the event, please click hereCurrent customers of Complexica in the food & beverage industry include Metcash, Pernod RicardPFD Foods, Costa Group, LMG, & Lion.

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Complexica CEO to Present on Artificial Intelligence at Drinks Association Event

11 March 2020

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that the company's CEO – Matt Michalewicz – will present on the topic of Artificial Intelligence at the upcoming Drinks Association event in Sydney on 24th March. During the keynote presentation, Matt will cover the difference between innovation and disruption, macro trends that are re-shaping industries, what Artificial Intelligence is and why it’s important, along with examples from the food & liquor industry. For more information about the event, please visit:https://www.drinksassociation.com.au/events?Event=16

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SodaStream Looks to Complexica to Bring in the AI

21 November 2019

SodaStream is taking a leap into artificial intelligence (AI) as it looks at changing how it goes to market in the coming few years. Complexica will shortly provide SodaStream staff with capabilities for dynamic call planning, guided-selling, route optimisation, CRM, and order processing, through the deployment of its Customer Opportunity Profiler (COP), Touchless CRM, and Order Management System (OMS), which are collectively powered by Complexica’s artificial intelligence (AI) engine, Larry the Digital Analyst. While the AI solution is being rolled out for sales opportunity management initially, it is hoped the project will grow in scope to include above and below the line activities in future.

General manager of SodaStream, Mark Fenton, said as someone who loves data, he is particularly excited to see what AI can do with its database once it is fully implemented. “We used a sales-based CRM called Pepperi previously, which is appropriate for what it does, but it’s basically data collection and doesn’t have any intelligence built-in. The use of AI interested me, particularly for making smart database decisions to improve efficiency and improved rates of sales,” he told CMO.

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Lion Selects Complexica for AI-driven Trade Promotion Optimisation

10 October 2019

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that it has signed a contract with Lion for the deployment of its award-winning Promotional Campaign Manager (PCM), powered by Complexica's Artificial Intelligence engine, Larry, the Digital Analyst®. The cloud-based application will provide Lion with advanced capabilities for predicting the value of future promotional plans based on volume, revenue, and margin, as well as generating what-if scenarios and optimised plans based upon a variety of constraints, business rules, and KPI objectives.

“Lion is one of Australasia’s largest food and beverage companies, supplying various alcohol products to wholesalers and retailers, and running multiple and frequent trade promotions throughout the year. The creation of promotional plans is a complicated task that requires considerable expertise and effort, and is an area where improved decision-making has the potential to positively impact the sales growth of various Lion products and product categories,” said Mark Powell, Lion’s National Sales Director. “Given Complexica’s world-class prediction and optimisation capabilities, award-winning software applications, and significant customer base in the food & alcohol industry, we have selected Complexica as our vendor of choice for trade promotion optimisation.”

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SodaStream Signs with Complexica for AI-driven Retail Execution to Optimise In-field Sales

30 September 2019

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that it has signed a contract with SodaStream Australia for the deployment of a number of software applications for optimising sales force activities and managing customer relationships and interactions within a retail execution setting. Under the contract, Complexica will provide SodaStream staff with advanced capabilities for dynamic call planning, guided-selling, route optimisation, CRM, and order processing, through the deployment of its Customer Opportunity Profiler (COP), “Touchless” CRM, and Order Management System (OMS), which are collectively powered by Complexica’s award-winning Artificial Intelligence engine, Larry, the Digital Analyst®

“SodaStream is the world’s largest manufacturer, distributor and marketer of sparkling water making systems, and Australia represents one of our highest growth markets worldwide. As such, we are always seeking ways to stay ahead of growing customer demand to ensure that our products are promptly available in an ever-increasing number of outlets throughout the country,” said Mark Fenton, CEO of SodaStream Australia. “Our products are distributed across a broad set of outlets operating under different business models, ranging from ‘big-box retailers’ to small convenience stores. This affects our ability to influence range, share-of-shelf, and stock holdings at the store level, and also adds complexity to our retail execution and field sales model. Given the rise of Artificial Intelligence and prescriptive analytics in recent times, we have partnered with Complexica to help us automatically predict the ‘next best stores’ to visit at any given time, provide each rep with the 'next best conversations' for each store, and dynamically optimise individual call plans.”

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Artificial Intelligence and Pharma Sales

2 April 2019

Research into artificial intelligence (AI) started in the 1950s but the technology has only recently been put to use by industry. In fact, this time last year, just 15% of businesses were using AI and 31% planned to use it within a year. According to Veeva, the technology could transform pharmaceutical sales in 2019. Put simply, AI is the development of ‘intelligent’ computers that can perform a number of human-like tasks. The technology should develop traits, such as reasoning, problem-solving, perception and planning, and learn from past experiences. Overall, AI should think and behave rationally, in a way that is similar to humans.

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Use Artificial Intelligence to Make a Positive Difference

21 December 2018

Technology has turned up the speed of sales, but it can also turn down the pressure on your sellers, allowing them to more easily hit their numbers. Join Tony Hughes, international keynote speaker and author of Combo Prospecting, as he explains how AI can make a positive difference for your reps and your customers, providing several examples from Complexica's Touchless CRM and award winning AI platform, Larry, the Digital Analyst®. By automating your sales process and streamlining every step, AI gives sellers more time to do what they do best: close big deals by solving the biggest problems customers face.

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Complexica's Larry, the Digital Analyst® AI Software Wins AiiA's Innovation of the Year Award

13 September 2018

Artificial intelligence vendor Complexica has been awarded the Innovation of the Year by the Australian Information Industry Association (AIIA) for its Larry, the Digital Analyst software. The AI software uses machine learning algorithms and large datasets to generate insights and optimised recommendations for sales and marketing staff. The Innovation of the Year award is given in recognition of the most outstanding innovation of 2018 as selected by national judges.

"It's a great honour and tremendous privilege to receive this award," Complexica's Chief Executive Matt Michalewicz said. "It's especially important recognition for all our technical staff that worked tirelessly for years on end to bring the idea of a digital analyst to market, and also recognition for our early customers, which backed Complexica and Larry, the Digital Analyst when we were early in our development and commercialisation process."

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