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Buckeridge Group of Companies (BGC) Fibre Cement Selects Complexica for Sales Optimisation

2 May 2023

Complexica, a leading provider of Artificial Intelligence software for optimising sales, marketing, and supply chain activities, has announced that BGC, one of Australia's largest vertically-integrated, construction material businesses, has selected Complexica’s Sales Accelerator and Multiplier (SAM) & CRM software. The goal of the software deployment will be to optimise BGC’s sales force activities, as well as customer relationships and interactions.

Complexica’s cloud-based SAM & CRM software provides multi-user access to call planning/scheduling, data-driven Next Best Conversations (NBCs), as well a mobile app for in-field execution. Benefits of the software include the automation of data loading and handling, optimisation of sales call planning, and improvement in overall sales performance. Additionally, the software can prompt reps to have data-driven sales conversations with customers based upon their performance, sales trends, and segmentation, in order to increase wallet share and incremental revenue. SAM is also able to monitor the effectiveness (in actual sales) of these conversations at an individual customer level. The self-learning aspects of the software also promote effective conversations to other reps and customers, thereby increasing data-driven sales opportunities across the sales force.

Complexica’s cloud-based SAM & CRM software platform offers a complete solution for sales reps, enabling them to streamline customer information and analysis, and derive rich insights without wasting time on spreadsheets or databases. With Complexica’s software, users can view qualitative insights for each customer, including historical and upcoming activities, purchase history, and customer survey questions. The software also allows users to create new opportunities, manage existing ones, and generate cross-sell and up-sell actions where relevant. With the ability to analyse customer sales and generate recommended actions and next best conversations, the software helps reps have conversations that are tailored to each customer's needs and preferences.

"At BGC, we have a culture of innovation and continuous improvement, and Complexica's SAM & CRM software aligns perfectly with this ethos. We look forward to implementing Complexica’s sales optimisation software, seeing the alignment it will have on our business and customers, which is a key strategic pillar in delivering customer focussed value propositions,” said Craig Blinco, Executive Sales & Marketing Manager, BGC FibreCement. 

"We are excited to announce our partnership with BGC and the deployment of Complexica’s SAM & CRM software,said Michael Costa, Managing Director of Complexica’s Supply Chain and Sales Enablement business unit. “Once deployed, the software will aim to optimise BGC’s sales activities by digitalising, automating and optimising the sales call planning process and customer interactions, while unlocking hidden sales opportunities for incremental revenue growth. We look forward to working with BGC to help them achieve their sales goals.”

Buckeridge Group of Companies (BGC) is WA’s only vertically integrated construction company. Founded in 1959 by architect Len Buckeridge, BGC started out as a property development and building company focused on residential home construction in Perth. Len Buckeridge had a passionate drive for making home ownership available to as many people as possible. Today, with 16 businesses across residential construction, commercial construction, and manufacturing, BGC is one of the largest and most diversified privately owned groups in WA. For more information about BGC, please visit:  https://www.bgc.com.au/

Topics: Sales Enablement, sales optimisation, sales force automation, sales call planning


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