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AI software provider Complexica has announced that it has appointed former Liquor Marketing Group chief Doug Misener as a corporate strategy adviser. Misener will be responsible for advising the company on product development and go-to-market strategy in the fast-moving consumer goods (FMCG) sector. Before joining Complexica, Misener was the CEO of Liquor Marketing Group from 2005 and 2016. Prior to that, Misener spent almost 15 years with Lion Nathan in a variety of roles, initially in Pepsi Cola Australia (Lion-owned), and subsequently in the domestic beer business where he led the entire sales function in Australia.

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales & marketing activities, announced today that Doug Misener has joined the company as Corporate Strategy Advisor. An innovative and strategic thinker with more than 30 years experience in the liquor industry, Doug will advise the company on product development and go-to-market strategy in the fast-moving-consumer-goods (FMCG) sector.

Before joining Complexica, Doug was the CEO of Liquor Marketing Group, which is one of Australia’s leading alcohol marketing groups with more than 1,400 retail outlets that turnover in excess of $1 billion annually. During his tenure at LMG from 2005 – 2016, Doug transformed the business by divesting its wholesaling division, overhauling its systems & processes, and achieving a debt-free position. His initiatives led to improved relationships with key suppliers, more effective marketing programs, and greater service levels to the retail outlets. 

“I am thrilled to be joining a business the calibre of Complexica, particularly at such an important time in its evolution,” said Doug Misener. “It isn’t often you get the chance to join a company where your belief in the product offering, the organisational capability, and their commitment to deliver on behalf of their customers, is so high. I speak from first-hand experience as a former key customer of Complexica, on what was a very successful major transformation project. That experience opened my eyes to impact that Complexica’s AI applications can have on a business. I look forward to assisting Complexica’s growth ambitions in the FMCG sector.”

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optmising sales & marketing activities, announced today that it has signed a contract with Liquor Marketing Group for the delivery of its cloud-based Promotional Campaign Manager (PCM).