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­Arnott's Group Signs Contract with Complexica for end-to-end Trade Promotion Management and Trade Promotion Optimisation

3 August 2021

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that Arnott’s Group has selected Complexica's Decision Cloud® software platform for trade promotion management (TPM) to be implemented in 2022. This new contract will extend Arnott’s deployment of Complexica’s Promotional Campaign Manager (PCM) for Trade Promotion Optimisation and AI-based demand forecasting, both of which kicked-off earlier this year.

“Arnott’s is one of Australia's largest producers of biscuits and the diversity of our sales channels adds complexity to our operation – particularly in how we forecast and manage our trade spend, with customer sales data that is varied across sell-out, sell-in, and ex-factory,” said Shannon Davidson, Arnott’s Director, Commercial & IBP. "We run different product promotion combinations, promo mechanics, and frequencies across our accounts and channels so it’s not difficult to understand why we turned to Complexica’s best-in-class system for end-to-end Trade Promotion Management and Trade Promotion Optimisation.”

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Arnott's Group Selects Complexica's Decision Cloud® for Trade Promotion Optimization and AI-based Forecasting

15 February 2021

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that Arnott’s Group has selected Complexica's Decision Cloud® software platform for trade promotion optimisation – which will include AI-based forecasting capability – to be implemented in 2021. Complexica’s Promotional Campaign Manager (PCM), and Larry, the Digital Analyst® – which are part of the Decision Cloud® software platform – will provide Arnott’s with advanced capabilities for optimising the value of future promotions based on volume, margin, and net price realization, as well as generating what-if scenarios for different price points, promoted package groups, promotional mechanics, frequencies, and other variables and KPI objectives.

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Liquor Barons Selects Complexica's Decision Cloud® for Promotional Planning and Supplier Portal

14 January 2021

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that Liquor Barons in WA has selected Complexica's Promotional Campaign Manager (PCM) as its product of choice for promotional planning and supplier portal functionality. The project will begin with a scoping and specification phase in early January.

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Webinar Explores AI potential for Drinks Industry

26 September 2020

Complexica Managing Director Matt Michalewicz has discussed the rise of artificial intelligence and its potential for the drinks industry at a Drinks Association webinar

“For the liquor industry in particular, advances in Artificial Intelligence systems and Machine Learning algorithms can drive improvements in high-value areas such as trade spend and promotional planning, pricing, demand forecasting and inventory optimization, as well as multi-channel marketing and sales activities,” Michalewicz said. "The problem is that there has been so much technological development in the recent past, that most liquor industry participants are unaware of what’s now possible and the benefits that can be realised.”

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Metcash/ALM Goes Live with Phase 2 of Complexica's Decision Cloud® for AI-based Prediction and Optimization Capabilities

4 September 2020

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that Phase 2 of its award-winning Decision Cloud® Promotional Campaign Manager (PCM) has gone live within Metcash’s liquor division, Australian Liquor Marketers (ALM). The Phase 2 roll-out of the cloud-based application provides Metcash/ALM with advanced capabilities for predicting marketplace performance of future promotional plans, as well as generating what-if scenarios and optimised plans based upon a variety of constraints, business rules, and KPI objectives.

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Enabling People and Process: How AI is just One Component of an Overall Solution

19 May 2020

When Complexica was launched 2014, the company's first two customers were in the food and beverage sector, with Artificial Intelligence being part of the founder's life for many decades before that. They are astounded to see the hype around AI today, and how many small companies have been created to capitalise on its rise. “In all our years of experience we found that to deliver AI-based technology successfully the first rule is to make sure AI is really the right technology to solve the problem you are trying to solve. AI is just one component of an overall solution.”

For businesses wanting an AI solution, Complexica looks at the number of customers they have, the number of products they sell, and the complexity around how they make and/or deliver those products to customers.  Michalewicz explains it is the complexity of a business not its size that is key. “It is a well-suited solution when the complexity of a business’s operations begins to overpower the people working in it and they struggle to manage and stay on top of what needs to be done”.

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Complexica CEO to Present on Artificial Intelligence at Drinks Association Event

11 March 2020

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that the company's CEO – Matt Michalewicz – will present on the topic of Artificial Intelligence at the upcoming Drinks Association event in Sydney on 24th March. During the keynote presentation, Matt will cover the difference between innovation and disruption, macro trends that are re-shaping industries, what Artificial Intelligence is and why it’s important, along with examples from the food & liquor industry. For more information about the event, please visit:https://www.drinksassociation.com.au/events?Event=16

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It's all About the Customer: Artificial Intelligence, Big Data & Blockchain

10 January 2020

If Artificial Intelligence (AI) has been around as a concept for 50 years, why is it only becoming prominent now? According to Complexica’s CEO, Matt Michalewicz, the two key drivers have been improvements in business and technology. Businesses have more digitalised processes than in the past, and this has assisted the growth of AI. Technologically, computer power has become cheaper, and the data to train AI is readily available with the explosion of the internet. The capabilities and algorithms of AI have improved to incorporate ‘deep learning’; considering what consumers see and what they say using their natural language, to recognise patterns in how they think. AI and machine learning automates analysis. It makes assumptions, assesses models and re-evaluates data to provide detailed predictions at speed and scale, without human intervention. It learns from itself, with predictions becoming increasingly accurate and more specific over time.

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Lion Selects Complexica for AI-driven Trade Promotion Optimisation

10 October 2019

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that it has signed a contract with Lion for the deployment of its award-winning Promotional Campaign Manager (PCM), powered by Complexica's Artificial Intelligence engine, Larry, the Digital Analyst®. The cloud-based application will provide Lion with advanced capabilities for predicting the value of future promotional plans based on volume, revenue, and margin, as well as generating what-if scenarios and optimised plans based upon a variety of constraints, business rules, and KPI objectives.

“Lion is one of Australasia’s largest food and beverage companies, supplying various alcohol products to wholesalers and retailers, and running multiple and frequent trade promotions throughout the year. The creation of promotional plans is a complicated task that requires considerable expertise and effort, and is an area where improved decision-making has the potential to positively impact the sales growth of various Lion products and product categories,” said Mark Powell, Lion’s National Sales Director. “Given Complexica’s world-class prediction and optimisation capabilities, award-winning software applications, and significant customer base in the food & alcohol industry, we have selected Complexica as our vendor of choice for trade promotion optimisation.”

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SodaStream Signs with Complexica for AI-driven Retail Execution to Optimise In-field Sales

30 September 2019

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that it has signed a contract with SodaStream Australia for the deployment of a number of software applications for optimising sales force activities and managing customer relationships and interactions within a retail execution setting. Under the contract, Complexica will provide SodaStream staff with advanced capabilities for dynamic call planning, guided-selling, route optimisation, CRM, and order processing, through the deployment of its Customer Opportunity Profiler (COP), “Touchless” CRM, and Order Management System (OMS), which are collectively powered by Complexica’s award-winning Artificial Intelligence engine, Larry, the Digital Analyst®

“SodaStream is the world’s largest manufacturer, distributor and marketer of sparkling water making systems, and Australia represents one of our highest growth markets worldwide. As such, we are always seeking ways to stay ahead of growing customer demand to ensure that our products are promptly available in an ever-increasing number of outlets throughout the country,” said Mark Fenton, CEO of SodaStream Australia. “Our products are distributed across a broad set of outlets operating under different business models, ranging from ‘big-box retailers’ to small convenience stores. This affects our ability to influence range, share-of-shelf, and stock holdings at the store level, and also adds complexity to our retail execution and field sales model. Given the rise of Artificial Intelligence and prescriptive analytics in recent times, we have partnered with Complexica to help us automatically predict the ‘next best stores’ to visit at any given time, provide each rep with the 'next best conversations' for each store, and dynamically optimise individual call plans.”

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Metcash Goes Live with Complexica's Promotional Campaign Manager and Embarks on Phase 2

1 May 2019

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales, marketing, & supply chain decisions, announced today that its award-winning Promotional Campaign Manager (PCM) software has gone live on time and on budget within Metcash’s liquor division - Australian Liquor Marketers (ALM). Next month, Complexica and ALM will kick off phase 2 of the project, which will introduce advanced prediction and optimisation capabilities into the deployed system.  

“We are  excited to progress our partnership with  Complexica to the next phase, with the initial roll out of their Promotional Campaign Manager (PCM) software being well received by the business and delivering on the promise of removing duplication and manual work from our processes. Phase two of the project will allow us to build promotional programs using advanced prediction and optimisation algorithms, to ensure the best possible outcomes for our retailers,” said Joel Zamek, General Manager of Merchandising at Australian Liquor Marketers.

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Metcash Selects Complexica's Artificial Intelligence Software for Promotional Planning Optimisation within its Liquor Division

21 August 2018

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales & marketing decisions, announced today that it has signed a contract with Metcash’s liquor division - Australian Liquor Marketers (ALM) - for the delivery of its award-winning Promotional Campaign Manager (PCM). 

“Following a successful proof-of-concept earlier this year, we have selected Complexica as our vendor of choice for standardizing and optimising our promotional planning activities,” said Rod Pritchard, Interim CEO of Australian Liquor Marketers. “Complexica’s Promotional Campaign Manager will provide us with a cloud-based platform for automating and optimising promotional planning for more than 2,700 stores, leading to improved decision-making, promotional effectiveness, and financial outcomes for our retail stores.”

Australian Liquor Marketers (ALM), the liquor division of Metcash, operates out of 15 distribution centres in Australia and New Zealand. With annual revenues in excess of $3.4 billion, ALM is Australia’s largest broad-range liquor wholesaler, supplying over 12,000 liquor-licensed premises throughout Australia. ALM supports over 2,700 independently-owned stores operating under the IBA banner group. Well-known IBA brands include Cellarbrations, the Bottle-O, IGA Liquor, Thirsty Camel and Porters Liquor. For more information, please visit: https://www.metcash.com/our-businesses/liquor

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