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Metcash Selects Complexica's Artificial Intelligence Software for Promotional Planning Optimisation within its Liquor Division

21 August 2018

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales & marketing decisions, announced today that it has signed a contract with Metcash’s liquor division - Australian Liquor Marketers (ALM) - for the delivery of its award-winning Promotional Campaign Manager (PCM). 

“Following a successful proof-of-concept earlier this year, we have selected Complexica as our vendor of choice for standardizing and optimising our promotional planning activities,” said Rod Pritchard, Interim CEO of Australian Liquor Marketers. “Complexica’s Promotional Campaign Manager will provide us with a cloud-based platform for automating and optimising promotional planning for more than 2,700 stores, leading to improved decision-making, promotional effectiveness, and financial outcomes for our retail stores.”

Australian Liquor Marketers (ALM), the liquor division of Metcash, operates out of 15 distribution centres in Australia and New Zealand. With annual revenues in excess of $3.4 billion, ALM is Australia’s largest broad-range liquor wholesaler, supplying over 12,000 liquor-licensed premises throughout Australia. ALM supports over 2,700 independently-owned stores operating under the IBA banner group. Well-known IBA brands include Cellarbrations, the Bottle-O, IGA Liquor, Thirsty Camel and Porters Liquor. For more information, please visit: https://www.metcash.com/our-businesses/liquor

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Metcash to Use AI for Promotional Planning Optimisation in Liquor

20 August 2018

Metcash’s liquor division, Australian Liquor Marketers (ALM), is taking its marketing to the cloud after signing an agreement with Complexica for standardising and optimising its promotional activities using Artificial Intelligence. ALM supports more than 2700 independently-owned stores operating under the IBA banner group including Cellarbrations, the Bottle-O, IGA Liquor, Thirsty Camel, and Porters Liquor.

“Following a successful proof-of-concept earlier this year, we have selected Complexica as our vendor of choice for standardising and optimising our promotional planning activities,” said interim CEO of ALM, Rod Pritchard. “Complexica’s Promotional Campaign Manager [PCM] will provide us with a cloud-based platform for automating and optimising promotional planning for more than 2700 stores, leading to improved decision-making, promotional effectiveness, and financial outcomes for our retail stores.”

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Liquor Marketing Group Embarks upon “Project Automate” with Complexica

21 December 2015

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optmising sales & marketing activities, announced today that it has signed a contract with Liquor Marketing Group for the delivery of its cloud-based Promotional Campaign Manager (PCM). 

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