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Complexica Pty Ltd, a leading provider of Artificial Intelligence (AI) software for supply & demand optimisation, announced today has been named finalist for ARN's 2021 Innovation Awards, in the category of Tech Innovation - Homegrown ISV.

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that Arnott’s Group has selected Complexica's Decision Cloud® software platform for trade promotion management (TPM) to be implemented in 2022. This new contract will extend Arnott’s deployment of Complexica’s Promotional Campaign Manager (PCM) for Trade Promotion Optimisation and AI-based demand forecasting, both of which kicked-off earlier this year.

“Arnott’s is one of Australia's largest producers of biscuits and the diversity of our sales channels adds complexity to our operation – particularly in how we forecast and manage our trade spend, with customer sales data that is varied across sell-out, sell-in, and ex-factory,” said Shannon Davidson, Arnott’s Director, Commercial & IBP. "We run different product promotion combinations, promo mechanics, and frequencies across our accounts and channels so it’s not difficult to understand why we turned to Complexica’s best-in-class system for end-to-end Trade Promotion Management and Trade Promotion Optimisation.”

Helping some of the biggest brands across Australia and the globe make better decisions is a simple way to explain what artificial intelligence firm Complexica does, but it also vastly undersells them. It’s by no accident that the company has been able to bring on brands like Pfizer, Pernod Ricard and Metcash over the past seven years, with products such as Decision Cloud and Larry, the Digital Analyst helping Complexica’s customers navigate decision-making processes well beyond the capacity of human managers.

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that Liquor Barons in WA has selected Complexica's Promotional Campaign Manager (PCM) as its product of choice for promotional planning and supplier portal functionality. The project will begin with a scoping and specification phase in early January.

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that it has been shortlisted as finalist for two international awards: 2020 SaaS Awards in the category Best SaaS for Improved Productivity, and 2020 ARN Innovation Awards in the category Emerging Technology - Digital Transformation. Complexica was also named the winner of a bronze Stevie® Award in the Innovation in Technology category.

Matt Michalewicz, Complexica CEO, said: “It is an honour to make the SaaS and ARN Awards shortlist and win a bronze Stevie. These awards recognise the hard work and commitment of the Complexica team in using SaaS technologies to continually innovate.”

Artificial Intelligence in sales is already here and the top-tier companies are reengineering their processes to take advantage of next generation automation. Watson (IBM), Einstein (Salesforce), Larry (Complexica) and Amy (x.ai) are our sidekicks. The key is to channel Iron Man - part man, part machine. Embrace the salesbots for hyper-productivity and effectiveness or be replaced.

Imagine if you could automagically crunch data and prioritize the leads that have the highest propensity to close? Bots are already doing this. Larry, from Complexica, just won the 2018 Innovation Award from the Australian Information Industry Association. Complexica has an opportunity identifier for transactional sales. Say you’re a sales rep in the wine industry. You have hundreds of licensed premises in your territory, and knowing who is best to call and what to talk about, beyond your (yawn) specials this month, is a difficult thing to figure out. In Australia, the average restaurant or licensed premise has 50 different salespeople calling on them every month.