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Arnott's Group Selects Complexica's Decision Cloud® for Trade Promotion Optimization and AI-based Forecasting

15 February 2021

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that Arnott’s Group has selected Complexica's Decision Cloud® software platform for trade promotion optimisation – which will include AI-based forecasting capability – to be implemented in 2021. Complexica’s Promotional Campaign Manager (PCM), and Larry, the Digital Analyst® – which are part of the Decision Cloud® software platform – will provide Arnott’s with advanced capabilities for optimising the value of future promotions based on volume, margin, and net price realization, as well as generating what-if scenarios for different price points, promoted package groups, promotional mechanics, frequencies, and other variables and KPI objectives.

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Merchandising, Marketing and Loyalty Alignment a Step Closer for Liquor Barons

15 January 2021

Bringing merchandising, loyalty and marketing strategies and insights ever-closer together to improve customer service is the name of the game for West Australia’s Liquor Barons liquor retailer as it brings on a fresh promotional planning platform. Liquor Barons is a WA-only retail co-operative with 80 liquor stores split into two brands: Liquor Barons (64 branded stores); and Bucks Off. The business has signed an agreement with Complexica for its Promotional Campaign Manager (PCM) product to help automate and streamline promotional planning and supplier portal functionality. Project scoping commences in January through to March and the intention is to go live with the platform from mid-2021.

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Liquor Barons Selects Complexica's Decision Cloud® for Promotional Planning and Supplier Portal

14 January 2021

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that Liquor Barons in WA has selected Complexica's Promotional Campaign Manager (PCM) as its product of choice for promotional planning and supplier portal functionality. The project will begin with a scoping and specification phase in early January.

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Metcash/ALM Goes Live with Phase 2 of Complexica's Decision Cloud® for AI-based Prediction and Optimization Capabilities

4 September 2020

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that Phase 2 of its award-winning Decision Cloud® Promotional Campaign Manager (PCM) has gone live within Metcash’s liquor division, Australian Liquor Marketers (ALM). The Phase 2 roll-out of the cloud-based application provides Metcash/ALM with advanced capabilities for predicting marketplace performance of future promotional plans, as well as generating what-if scenarios and optimised plans based upon a variety of constraints, business rules, and KPI objectives.

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Lion Selects Complexica for AI-driven Trade Promotion Optimisation

10 October 2019

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that it has signed a contract with Lion for the deployment of its award-winning Promotional Campaign Manager (PCM), powered by Complexica's Artificial Intelligence engine, Larry, the Digital Analyst®. The cloud-based application will provide Lion with advanced capabilities for predicting the value of future promotional plans based on volume, revenue, and margin, as well as generating what-if scenarios and optimised plans based upon a variety of constraints, business rules, and KPI objectives.

“Lion is one of Australasia’s largest food and beverage companies, supplying various alcohol products to wholesalers and retailers, and running multiple and frequent trade promotions throughout the year. The creation of promotional plans is a complicated task that requires considerable expertise and effort, and is an area where improved decision-making has the potential to positively impact the sales growth of various Lion products and product categories,” said Mark Powell, Lion’s National Sales Director. “Given Complexica’s world-class prediction and optimisation capabilities, award-winning software applications, and significant customer base in the food & alcohol industry, we have selected Complexica as our vendor of choice for trade promotion optimisation.”

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Metcash Goes Live with Complexica's Promotional Campaign Manager and Embarks on Phase 2

1 May 2019

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales, marketing, & supply chain decisions, announced today that its award-winning Promotional Campaign Manager (PCM) software has gone live on time and on budget within Metcash’s liquor division - Australian Liquor Marketers (ALM). Next month, Complexica and ALM will kick off phase 2 of the project, which will introduce advanced prediction and optimisation capabilities into the deployed system.  

“We are  excited to progress our partnership with  Complexica to the next phase, with the initial roll out of their Promotional Campaign Manager (PCM) software being well received by the business and delivering on the promise of removing duplication and manual work from our processes. Phase two of the project will allow us to build promotional programs using advanced prediction and optimisation algorithms, to ensure the best possible outcomes for our retailers,” said Joel Zamek, General Manager of Merchandising at Australian Liquor Marketers.

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