This podcast explains how best to navigate the hype often associated with AI versus the reality of its use in decision support systems. While AI is often already in use within businesses, Complexica CEO Matt Michalewicz explains the importance of identifying a business problem to solve rather than implementing AI simply for AI’s sake. Artificial Intelligence can add real benefits through supply & demand optimisation, reaching into sales, marketing, supply chain and production systems and processes.
Arnott's Group Signs Contract with Complexica for end-to-end Trade Promotion Management and Trade Promotion Optimisation
3 August 2021
Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that Arnott’s Group has selected Complexica's Decision Cloud® software platform for trade promotion management (TPM) to be implemented in 2022. This new contract will extend Arnott’s deployment of Complexica’s Promotional Campaign Manager (PCM) for Trade Promotion Optimisation and AI-based demand forecasting, both of which kicked-off earlier this year.
“Arnott’s is one of Australia's largest producers of biscuits and the diversity of our sales channels adds complexity to our operation – particularly in how we forecast and manage our trade spend, with customer sales data that is varied across sell-out, sell-in, and ex-factory,” said Shannon Davidson, Arnott’s Director, Commercial & IBP. "We run different product promotion combinations, promo mechanics, and frequencies across our accounts and channels so it’s not difficult to understand why we turned to Complexica’s best-in-class system for end-to-end Trade Promotion Management and Trade Promotion Optimisation.”
Costa Group Selects Complexica for Digital Strategy
1 March 2019
Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales, marketing, & supply chain decisions, announced today that it has signed a contract with Costa Group to develop a digital strategy and roadmap for the business. Under the contract, Complexica will look at modernising the market trading model through online capabilities that enable self-service, the capture of orders electronically, a live view into stock positions and pricing, and an omni-channel experience for all customers.
“We have partnered with Complexica to develop an end-state digital vision and roadmap for Costa Group, which would provide a unified experience for customers across all online and offline channels, including mobile, e-commerce, social media, field sales, as well as market trading floors,“ said Damian Bourne, General Manager of Costa Group Farms & Logistics. “We look forward to working with the Complexica team on this strategic engagement to develop an omni-channel technology and marketing strategy for Costa Group.”
Why You Need Bots to Survive in Modern Sales
12 September 2018
Artificial Intelligence in sales is already here and the top-tier companies are reengineering their processes to take advantage of next generation automation. Watson (IBM), Einstein (Salesforce), Larry (Complexica) and Amy (x.ai) are our sidekicks. The key is to channel Iron Man - part man, part machine. Embrace the salesbots for hyper-productivity and effectiveness or be replaced.
Imagine if you could automagically crunch data and prioritize the leads that have the highest propensity to close? Bots are already doing this. Larry, from Complexica, just won the 2018 Innovation Award from the Australian Information Industry Association. Complexica has an opportunity identifier for transactional sales. Say you’re a sales rep in the wine industry. You have hundreds of licensed premises in your territory, and knowing who is best to call and what to talk about, beyond your (yawn) specials this month, is a difficult thing to figure out. In Australia, the average restaurant or licensed premise has 50 different salespeople calling on them every month.
Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales & marketing decisions, announced today that it was named winner of the 2018 Australian Business Award for CRM Innovation. Complexica’s “Touchless” CRM provides a single view of each customer, a historical record of all interactions, and a variety of reports, alerts, and notifications – all without burdening end users with data entry. As sales staff go about their job, “Touchless” CRM monitors their plans, tasks, and executed activities, and automatically updates the appropriate customer record (hence the name “Touchless”). The less time that sales teams spend updating CRM, the greater their compliance will be. For more information on Complexica's Touchless CRM, please visit: https://www.complexica.com/touchless-crm
Search by category
- Artificial Intelligence (131)
- Matt Michalewicz (53)
- Larry the Digital Analyst (48)
- speaking on AI (36)
- big data (35)
- sales optimisation (31)
- Complexica Decision Cloud (19)
- sales optimization (17)
- digital transformation (15)
- promotional planning (15)
- Sales Automation (11)
- liquor retail (11)
- sales force automation (11)
- Decision Cloud (10)
- digitalisation (10)
- Dr. Zbigniew Michalewicz (9)
- DuluxGroup (9)
- Customer Opportunity Profiler (8)
- Promotional Planning Optimisation (8)
- Trade Spend Optimization (8)
- liquor pricing and promotions (8)
- trade promotion optimisation (8)
- Pfizer (7)
- pricing optimisation (7)
- Customer Segmentation (6)
- PFD Foods (6)
- business innovation (6)
- innovation (6)
- ALM Metcash (5)
- Order Management System (5)
- demand planning (5)
- digital strategy (5)
- machine learning (5)
- winemaking digitalisation (5)
- Australian Liquor Marketers (4)
- Bunzl (4)
- CRM (4)
- Metcash digital transformation (4)
- Pernod Ricard Winemarkers (4)
- Peter Switzer (4)
- Planning, Scheduling, Digitalisation (4)
- Sales Enablement (4)
- Touchless CRM (4)
- Treasury Wine Estates (4)
- what-if simulator and optimiser (4)
- ALM (3)
- AiiA Innovation Award (3)
- Australian Outdoor Living (3)
- Cross-selling (3)
- Haircare Australia (3)
- Liquor Marketing Group (3)
- Metcash (3)
- customer service excellence (3)
- global optimisation (3)
- media spend optimisation (3)
- retail execution (3)
- Costa Group (2)
- Coventry Group (2)
- Drinks Association (2)
- Evolutionary Computation (2)
- ISO27001 (2)
- Industry 4.0 (2)
- Inventory Optimization (2)
- Leonardo Arantes (2)
- Polyaire (2)
- Replenishment Planning (2)
- Up-selling (2)
- agtech (2)
- awards (2)
- end-to-end winemaking optimisation (2)
- growth (2)
- marketing mix optimisation (2)
- pharma (2)
- sales journey plans (2)
- software innovation of the year (2)
- supplier portal (2)
- supply chain optimisation (2)
- wine production (2)
- 2020 Australian Business Award (1)
- ARN Innovation Awards (1)
- Adelaide Container Terminal (1)
- Australian Achiever Award (1)
- Cellarmasters (1)
- Complexica scientific advisors (1)
- Drinks Innovation Summit (1)
- Dulux Powder & Industrial Coatings (1)
- Events (1)
- FOMET (1)
- Flinders Port (1)
- Future Logistics Conference (1)
- IEEE Lifetime Achievement Award (1)
- ISO certification (1)
- Keith Halifax (1)
- Lion (1)
- Liquor Barons (1)
- Pablo Moscato (1)
- Pernod Ricard Pacific (1)
- Pricing (1)
- SA Science Excellence Awards (1)
- SAP (1)
- SaaS awards (1)
- Top 20 Tech Australia (1)
- Wesfarmers (1)
- Woolworths (1)
- click and collect (1)
- container movement optimisation (1)
- data science (1)
- data security (1)
- deloitte insights (1)
- fresh produce (1)
- guided selling (1)
- improved productivity (1)
- information security management (1)
- market trading (1)
- omnichannel (1)
- omnichannel strategy (1)
- port digitalisation (1)
- predictive modelling (1)
- providore (1)
- sales call planning (1)
- technology (1)
- territory mapping (1)
- wine industry (1)
- yard optimization (1)