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Bunzl Goes Live With Complexica's AI-driven CRM, Powered by Larry, the Digital Analyst®

16 November 2020

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that Bunzl has gone live with Complexica's CRM for in-field sales reps and account managers. Bunzl's deployment of Complexica's CRM augments earlier deployments of Complexica’s Order Management System (OMS) and Customer Opportunity Profiler (COP), all powered by Artificial Intelligence to provide sales reps with advanced capabilities for intelligent quoting, order processing, and guided selling.

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Haircare Australia Goes Live With Complexica's Order Management System, Powered by Larry, the Digital Analyst®

8 November 2017

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales and marketing activities, announced today that Haircare Australia has gone live with Complexica's Order Management System (OMS) for in-field sales reps and customer service staff. Complexica’s Order Management System (OMS) is powered by Larry, the Digital Analyst®, and provides sales, telesales, and customer service staff with advanced capabilities for intelligent quoting, order processing, and guided selling. Haircare Australia will go live with Complexica's "Touchless" CRM in February 2018, followed by Complexica's Customer Opportunity Profiler (COP) later in the year.


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Bunzl Goes Live With Complexica's Order Management System, Powered by Larry, the Digital Analyst®

12 September 2017

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales and marketing decisions, announced today that Bunzl has gone live with Complexica's Order Management System (OMS) for in-field sales reps and customer service staff. Complexica’s Order Management System (OMS) is powered by Larry, the Digital Analyst®, and provides sales, telesales, and customer service staff with advanced capabilities for intelligent quoting, order processing, and guided selling.

Bunzl is an international distribution and outsourcing company headquartered in the United Kingdom with revenues in excess of AU$10 billion and operations spanning across 29 countries. The company supports businesses all over the world with a diverse range of non-food consumable products that are essential for their customers to successfully operate their businesses. Its customers include healthcare, caterers, facility managers, retailers, food processors and industry. Bunzl is listed on the London Stock Exchange FTSE100 Index and employs more than 15,000 staff globally. For more information about Bunzl, please visit: www.bunzl.com

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Bunzl to Implement Complexica’s Order Management System (OMS), Powered by Larry, the Digital Analyst®

10 December 2016

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales and marketing activities, announced today that it has signed a contract with Bunzl for the deployment of its Order Management System (OMS) for in-field sales reps and customer service staff. Complexica’s Order Management System (OMS) is powered by Larry, the Digital Analyst®, and provides sales, telesales, and customer service staff with advanced capabilities for intelligent quoting, order processing, CRM, and guided-selling.

“Given we supply over 10,000 customers with an extensive product range in excess of 40,000 SKUs, there is a high level of complexity our team needs to manage on a day-to-day basis,” said Kim Hetherington, CEO of Bunzl Australasia. “To help our sales team focus on what they do best – provide maximum customer service and value to our customers – we have partnered with Complexica to provide real time information by automating processes to reduce inherent complexity, particularly in the areas of in-field quoting and order processing. Complexica’s Order Management System and Larry, the Digital Analyst will provide our sales team of more than 300 with real-time analytics, insights, to empower decision making and enhanced support. This will create more time for our teams to enable them to see more customers each day and provide the Bunzl personalised experience.”

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Bunzl Australasia Taps Artificial Intelligence Company Complexica

8 December 2016

Bunzl Australasia, the local division of the 13,000-staff worldwide outsourcing giant, has turned to artificial intelligence vendor Complexica to help its team manage the "high level of complexity" that comes with 10,000 customers and more than 40,000 SKUs. Complexica, based in Adelaide, has won the contract to deploy its order management system (OMS) for in-field sales reps and customer service staff. The system, which runs on Amazon Web Services, is powered by 'Larry', which Complexica dubs a 'Digital Analyst'.

Larry was the creation of a company rich in PhD talent; Complexica boasts a deep bench of scientific advisors and is run by managing director Matthew Michalewicz, his father and chief scientist Dr Zbigniew "Mike" Michalewicz, and chief software architect Constantin Chiriac. The roster boasts data scientists and is supported by multiple universities.

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