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Another DuluxGroup Business Unit to Deploy Complexica's Artificial Intelligence Software for Better Conversations, Improved Profiling, and Targeted Growth

5 February 2021

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that it has signed a contract with DuluxGroup to deploy Complexica's Customer Opportunity Profiler (COP) into the Powder & Industrial Coatings business unit for national use by account managers.

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DuluxGroup Signs Contract for the Implementation and National Rollout of Complexica's Decision Cloud® for Retail Execution

8 January 2021

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that it has expanded its relationship with DuluxGroup into the area of retail execution. DuluxGroup has been a strategic customer of Complexica since 2016, and this new contract will see DuluxGroup extend its use of Complexica’s Customer Opportunity Profiler (COP) and Larry, the Digital Analyst® – which are part of the Decision Cloud® software platform – into the Dulux Retail business unit.

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CSR Turns to Complexica for Artificial Intelligence Software within its Store Network

4 July 2019

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales and marketing activities, announced today that it has signed a contract with CSR for Complexica’s Artificial Intelligence software for use within in its Gyprock Trade Centres.

“As the leading brand of plasterboard in Australia, CSR Gyprock is always seeking ways to provide a better customer experience and solidifying the Gyprock Trade Centres’ reputation for providing quality, value and local expert advice,” said Troy Jones, Regional General Manager. “Given the rise of Artificial Intelligence and big data analytics in recent times, we have engaged Complexica to explore how we can provide the Gyprock Trade Centre team with predictive insights on sales and customers, as well as optimised recommendations that are store and customer-specific, rather than endless reporting that needs to be analysed and interpreted."

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DuluxGroup ups the Ante on Digital Play with AI-powered Digital Analyst

19 March 2018

Paints, garden care and home improvement manufacturer, DuluxGroup, is upping its investment into machine learning and algorithmic-based virtual assistance technology and signed an expanded partnership with Complexica.

Nine months after announcing its initial investment into the Complexica Customer Opportunity Profiler (COP) system for its trade paints, texture coatings and protective coatings business, the company will now extend usage to its group digital capability team. 

Specifically, the plan is to integrate COP, which is based on Complexica’s AI-powered digital analyst and sales assistance tool, Larry, with the Adobe Campaign Platform to drive more personalised campaigns. DuluxGroup’s brands include Dulux, Yates, Selleys and Cabot’s.  

“Complexica’s software will enable DuluxGroup to reduce the amount of time required to generate usable insights, increase our campaign automation capability, personalise our communications based on core metrics, and close the loop on sales results to optimise ongoing digital marketing capability,” DuluxGroup group head of CRM, James Jones, said.

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DuluxGroup Signs Contract with Complexica for Artificial Intelligence Software to Optimise Sales

28 June 2017

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales and marketing activities, announced today that it has signed a contract with DuluxGroup for the deployment of a next-generation Customer Opportunity Profiler (COP) system, powered by Larry, the Digital Analyst®. DuluxGroup will deploy the software within its trade paints, texture coatings, and protective coatings businesses to reduce the non-selling time of sales staff, personalise customer interactions and conversations, and automate the manual research undertaken by sales staff.

“After an evaluation process and successful proof-of-concept in 2016, we have chosen to partner with Complexica to upgrade the technological capability of our in-field sales force,” said Stephen Mooney, Group Sales Capability Manager for DuluxGroup. “The next-generation Customer Opportunity Profiler provided by Complexica will serve as a key tool for sales staff to optimise their daily activities, personalise conversations and interactions with customers, and analyse data to generate actionable insights.”

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Artificial Intelligence Enabling Sales Effectiveness

6 April 2017

While many in sales fumble around with automated blasting and spamming, some of the best minds in the world are quietly revolutionizing sales forever. Make no mistake, all professions are facing the great disruption of the machine age as the bots steadily take over the trickiest of surgeries and medical procedures, legal research and precedent analysis, driving in the most hazardous of roads and mines, navigating and piloting the airways, automating banking and accounting, making the most complex decisions for marketing and advertising within markets. Relationships alone cannot save your sales career. You'll need technology if you are to achieve the level of efficiency and effective needed to thrive.

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How AI Today Can Help You Sell... And How It Can't

30 March 2017

Complexica's CEO, Matthew Michalewicz, speaks with Noah from the Enterprise Sales Podcast on what Artificial Intelligence can do today, and where the limitations are, particularly around the sales function. To listen to the full podcast, please visit: https://soundcloud.com/user-678808760/matthew-michalewicz-how-ai-today-can-help-you-sell-and-how-it-cant

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Detmold Group Innovates with Complexica in the Areas of Artificial Intelligence and Big Data

16 February 2017

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales & marketing activities, announced today that it has signed a contract with Detmold Group to explore the application of Complexica’s AI-based computational engine – Larry, the Digital Analyst® – to various sales & marketing functions within Detmold Group.

The Detmold Group is a leading manufacturer of paper and board based packaging products for a diverse range of customers. The company was founded in 1948 in Adelaide, South Australia by Mr Colin Detmold and after over 65 years of growth and expansion, is still owned and managed by the Detmold family. The Detmold Group employs around 2500 people worldwide in offices and factories strategically located to support customer operations and future growth.

“As an innovator in the packaging industry, the Detmold Group is always seeking new ways to deliver maximum value and service to our growing base of customers,” said Alf Ianniello, CEO of Detmold Group. “Given the rise of Artificial Intelligence and big data analytics in recent years, we are keen to explore what’s possible in this exciting new field using the cloud-based software applications developed by Complexica.”

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