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Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales and marketing activities, announced today that it has signed a contract with CSR for Complexica’s Artificial Intelligence software for use within in its Gyprock Trade Centres.

“As the leading brand of plasterboard in Australia, CSR Gyprock is always seeking ways to provide a better customer experience and solidifying the Gyprock Trade Centres’ reputation for providing quality, value and local expert advice,” said Troy Jones, Regional General Manager. “Given the rise of Artificial Intelligence and big data analytics in recent times, we have engaged Complexica to explore how we can provide the Gyprock Trade Centre team with predictive insights on sales and customers, as well as optimised recommendations that are store and customer-specific, rather than endless reporting that needs to be analysed and interpreted."

While many in sales fumble around with automated blasting and spamming, some of the best minds in the world are quietly revolutionizing sales forever. Make no mistake, all professions are facing the great disruption of the machine age as the bots steadily take over the trickiest of surgeries and medical procedures, legal research and precedent analysis, driving in the most hazardous of roads and mines, navigating and piloting the airways, automating banking and accounting, making the most complex decisions for marketing and advertising within markets. Relationships alone cannot save your sales career. You'll need technology if you are to achieve the level of efficiency and effective needed to thrive.

Complexica's CEO, Matthew Michalewicz, speaks with Noah from the Enterprise Sales Podcast on what Artificial Intelligence can do today, and where the limitations are, particularly around the sales function. To listen to the full podcast, please visit SoundCloud.

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales & marketing activities, announced today that it has signed a contract with Detmold Group to explore the application of Complexica’s AI-based computational engine – Larry, the Digital Analyst® – to various sales & marketing functions within Detmold Group.

The Detmold Group is a leading manufacturer of paper and board based packaging products for a diverse range of customers. The company was founded in 1948 in Adelaide, South Australia by Mr Colin Detmold and after over 65 years of growth and expansion, is still owned and managed by the Detmold family. The Detmold Group employs around 2500 people worldwide in offices and factories strategically located to support customer operations and future growth.

“As an innovator in the packaging industry, the Detmold Group is always seeking new ways to deliver maximum value and service to our growing base of customers,” said Alf Ianniello, CEO of Detmold Group. “Given the rise of Artificial Intelligence and big data analytics in recent years, we are keen to explore what’s possible in this exciting new field using the cloud-based software applications developed by Complexica.”