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Bringing merchandising, loyalty and marketing strategies and insights ever-closer together to improve customer service is the name of the game for West Australia’s Liquor Barons liquor retailer as it brings on a fresh promotional planning platform. Liquor Barons is a WA-only retail co-operative with 80 liquor stores split into two brands: Liquor Barons (64 branded stores); and Bucks Off. The business has signed an agreement with Complexica for its Promotional Campaign Manager (PCM) product to help automate and streamline promotional planning and supplier portal functionality. Project scoping commences in January through to March and the intention is to go live with the platform from mid-2021.

Complexica Pty Ltd, a leading provider of Artificial Intelligence software for supply & demand optimisation, announced today that Liquor Barons in WA has selected Complexica's Promotional Campaign Manager (PCM) as its product of choice for promotional planning and supplier portal functionality. The project will begin with a scoping and specification phase in early January.