This podcast explains how best to navigate the hype often associated with AI versus the reality of its use in decision support systems. While AI is often already in use within businesses, Complexica CEO Matt Michalewicz explains the importance of identifying a business problem to solve rather than implementing AI simply for AI’s sake. Artificial Intelligence can add real benefits through supply & demand optimisation, reaching into sales, marketing, supply chain and production systems and processes.
Artifical intelligence software vendor Complexica has landed a contract with Adelaide air conditioner manufacturer Polyaire to deploy AI solutions with the aim of optimising sales activities. The deployment includes the company’s “Larry, the Digital Analyst” AI engine, which is composed of a number of various algorithms including Bayesian networks, artificial neural networks, deep learning, and genetic algorithms, as well as Complexica’s customer opportunity profiler (COP), which analyses customers and prospects in real time – including sales volumes, social media activity, complaints and service levels.
Artificial intelligence (AI) is THE buzzword of 2017, and is quickly reaching the dizzying heights of ‘cloud computing’ and ‘big data’. And like the game-changing technologies that have preceded it, AI’s implications on marketing are extensive. All the biggest martech vendors are rapidly adding AI into their arsenal: From IBM’s Watson cognitive computing platform, to Salesforce’s Einstein, Oracle’s Adaptive Intelligence, Adobe’s Sensei, and Marketo’s Adaptive Engagement platform. Equally, there are plenty of new companies entering the space – Conversica, Ampsy, Sentient and Complexica, to name a few.
Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales and marketing activities, announced today that Haircare Australia has gone live with Complexica's Order Management System (OMS) for in-field sales reps and customer service staff. Complexica’s Order Management System (OMS) is powered by Larry, the Digital Analyst®, and provides sales, telesales, and customer service staff with advanced capabilities for intelligent quoting, order processing, and guided selling. Haircare Australia will go live with Complexica's "Touchless" CRM in February 2018, followed by Complexica's Customer Opportunity Profiler (COP) later in the year.
DuluxGroup has become the latest brand to sign on with artificial intelligence sales optimisation vendor, Complexica, in a bid to automate processes for sales staff and provide a more personalised customer experience.
The deployment of Complexica's Customer Opportunity Profiler (COP) system for the brand's trade paints, texture coatings, and protective coatings businesses, is about reducing non-selling time of sales staff, personalise customer interactions and conversations, and automate the manual research undertaken by sales staff. According to DuluxGroup, customer research and analysis across the brand's offerings was a well-recognised problem meant most sales teams lacked the time and analytical skills to execute, often leading to the under- or over-servicing of accounts, lost opportunities, and poor allocation of resources and time.
Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales & marketing activities, announced today that Matthew Michalewicz will be a keynote speaker at CEB's International Executive Forum for Chief Sales Officers in Sydney and Melbourne this year. His keynotes will focus on how Artificial Intelligence is being used within the sales function to improve the effectiveness, efficiency, and yield of sales & marketing initiatives, and what the future has in store for us.
"We've delighted to have Matthew Michalewicz share his insights and views on how Artificial Intelligence and big data is impacting the sales & marketing operation within large organisations," said Heidi Badgery, Director of International Executive Forums at CEB. "At this session, CEB will be sharing research-based insights to identify where and how sales and marketing teams can align to deliver the greatest revenue impact, and on the future of the sales & marketing, in particular the very real impact of automation and artificial intelligence on day-to-day operations."
Today, many customers are better informed than the salespeople they engage with, largely due to the substantial amount of research they do beforehand. This well-documented phenomenon – of information asymmetry swinging from the salesperson to the customer in recent times – is manifesting itself across countless industries, and is being compounded by another trend called ‘mass personalisation’. Better informed and educated, customers are increasingly dictating what they want and demanding a more personalised service when they buy.
Where will it all lead? Enter artificial intelligence. Although much has been written about the potential loss of jobs to artificial intelligence software and robots, a far more interesting and immediate application of articifial intelligence revolves around its ability to make certain jobs more productive – in particular, within sales and marketing departments. In fact, the ability of artificial intelligence to quickly shift through very large amounts of data and convert generic information into specific knowledge, is fundamentally changing the face of sales and marketing departments in many industries.
Bunzl Australasia, the local division of the 13,000-staff worldwide outsourcing giant, has turned to artificial intelligence vendor Complexica to help its team manage the "high level of complexity" that comes with 10,000 customers and more than 40,000 SKUs. Complexica, based in Adelaide, has won the contract to deploy its order management system (OMS) for in-field sales reps and customer service staff. The system, which runs on Amazon Web Services, is powered by 'Larry', which Complexica dubs a 'Digital Analyst'.
Larry was the creation of a company rich in PhD talent; Complexica boasts a deep bench of scientific advisors and is run by managing director Matthew Michalewicz, his father and chief scientist Dr Zbigniew "Mike" Michalewicz, and chief software architect Constantin Chiriac. The roster boasts data scientists and is supported by multiple universities.
Interview with Marcus Evans Summits:
“Sales and Marketing departments can dramatically improve the effectiveness of telesales operators, in-field sales reps, promotions, and campaigns by utilising technology based on the latest advances in artificial intelligence,” comments Matt Michalewicz, Managing Director, Complexica Pty Ltd. “These days, Chief Marketing Officers (CMOs) need to understand customers at a very deep level, to provide the right information, offers and price to them,” he adds.
From the blog of Tony Hughes:
I've written about how Artificial Intelligence (AI) is going to create a sales career apocalypse but not everyone agrees with me. I took the time to meet with Matt Michalewicz who is a global leader in applying AI to create opportunities and drive the productivity of sales people. His perspectives are thought provoking and profound.
Complexica Pty Ltd, a leading provider of Artificial Intelligence software for optimising sales & marketing decisions, announced today that its flagship product – Larry, the Digital Analyst® – has been “hired” by PFD Food Services to provide optimised recommendations across the company’s primary sales channels of in-field reps, telesales operators, and online portal sales.