Artifical intelligence software vendor Complexica has landed a contract with Adelaide air conditioner manufacturer Polyaire to deploy AI solutions with the aim of optimising sales activities. The deployment includes the company’s “Larry, the Digital Analyst” AI engine, which is composed of a number of various algorithms including Bayesian networks, artificial neural networks, deep learning, and genetic algorithms, as well as Complexica’s customer opportunity profiler (COP), which analyses customers and prospects in real time – including sales volumes, social media activity, complaints and service levels.
“After evaluating a number of software applications and vendors available on the market, we have decided to partner with Complexica for sales force optimisation and automation,” Polyaire managing director Aemel Nordin said. “We have found Complexica’s applications to be best suited for our extensive SKU range and large set of customers, being capable of generating recommendations and insights without burdening our sales staff with endless data analysis and interpretation.”
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